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Naked Consumer - by Erik Larson (Paperback)

Naked Consumer - by  Erik Larson (Paperback) - 1 of 1
$15.91 sale price when purchased online
$24.00 list price
Target Online store #3991

About this item

Highlights

  • After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.
  • About the Author: Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies.
  • 288 Pages
  • Business + Money Management, Marketing

Description



About the Book



Some companies gather and sell personal information to assist businesses in their marketing campaigns. It this American business at its finest, or simply a horrible invasion of our privacy? This shocking book will make readers think twice before writing their next check or going to the grocery store.



Book Synopsis



After receiving a sudden surge of junk mail directed at new parents--even though his wife at the time was merely pregnant-- Erik Larson, the National Bestselling author, set out to explore the lengths companies go to spy on individual consumers.

Posing as a CEO of a fictitious direct-mail corporation, Larson infiltrated companies that gather and sell personal information to assist businesses in their marketing campaigns. He discovered the systems used to gather personal data, the staggering amount of personal information companies can gather, and the government's role in helping companies learn about you.



About the Author



Erik Larson is the author of five national bestsellers, including The Devil in the White City and In the Garden of Beasts, which have collectively sold more than 6.5 million copies. His books have been published in seventeen countries.
Dimensions (Overall): 7.7 Inches (H) x 5.1 Inches (W) x .7 Inches (D)
Weight: .5 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 288
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Penguin Adult Hc/Tr
Theme: Research
Format: Paperback
Author: Erik Larson
Language: English
Street Date: February 1, 1994
TCIN: 91268145
UPC: 9780140233032
Item Number (DPCI): 247-00-0023
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.7 inches length x 5.1 inches width x 7.7 inches height
Estimated ship weight: 0.5 pounds
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