$9.99 when purchased online
Target Online store #3991
About this item
Highlights
- Thoughtfully made with clean ingredients
- Gently cleanses and replenishes moisture for soft, healthy shine
- Free of sulfated surfactants
- Paraben-free, silicone-free and dye-free
- Vegan and cruelty-free
- Infused with a cool and aromatic Ocean & Timber scent
Description
We’re bottling simple and effective ingredients for your beautiful locks. Native’s Ocean & Timber Shampoo uses clean, thoughtful ingredients that let you say bye to dry. This sulfate-free shampoo gently cleanses and replenishes moisture, leaving soft healthy shine. Like all Native hair care products, it’s free of sulfates, parabens, silicone, and dye, and it’s vegan and cruelty-free. Lather, sing, rinse, and repeat for happy, hydrated hair. Life’s complicated enough, your hair care doesn’t have to be.
Scent: Ocean
Hair Type: Normal, All Hair Types, Dry
Health Facts: Paraben-Free, Dye-Free, Sulfate-Free, Silicone-Free
Product Form: Liquid
Sustainability Claims: Not Tested on Animals, Cruelty-Free
Beauty Purpose: Conditioning, Basic Cleansing, Shine Enhancing, Moisturizing
Net weight: 16.5 fl oz (US)
Features: Lightweight, Nongreasy, Humidity Resistance
TCIN: 89170297
UPC: 812154038514
Item Number (DPCI): 063-00-5122
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, sodium cocoyl isethionate, lauramidopropyl betaine, cocamidopropyl betaine, sodium lauroyl sarcosinate, fragrance, sodium benzoate, sodium salicylate, polyquaternium-10, sodium citrate, citric acid
Shipping details
Estimated ship dimensions: 8.2 inches length x 3.2 inches width x 1.8 inches height
Estimated ship weight: 1.25 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Are there silicones in this product?
submitted by Sam - 6 months ago
A: It lists like it as silicone free under "highlights" drop down
submitted byHeather - 4 months agoA: Hi Sam, Thanks for reaching out about our Native Ocean Timber Moisturizing Shampoo While we would love to help you here, we ask that you please contact us at support@ntaivecos.com so that we can best assist with all of your product questions :) We appreciate your patience and look forward to hearing from you soon! -Native
submitted byNative Team - 6 months agoBrand expert
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Summary of reviews
Guests have mixed feelings about this shampoo. Many appreciate its pleasant scent, sleek packaging, and how it leaves hair feeling soft and clean. However, some guests have reported issues with hair dryness, lack of lather, and concerns about hair loss. The shampoo is noted for its clean ingredients and suitability for various hair types, though it may not be ideal for those with specific hair care needs.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 177 reviews
effectiveness: 2.31 out of 5
quality: 2.25 out of 5
value: 2.44 out of 5
25% would recommend
16 recommendations
What a difference!
5 out of 5 stars
Thumbs up graphic, would recommend
Ellen - 23 days ago
I initially bought Native shampoo for its safe ingredients. But I've reaped a big bonus. I immediately noticed I no longer saw hair in the shower drain, or in my brush. After 8 months I now no longer have sparse hair in spots where you could see through to my scalp--I have grown and kept a full head of hair. I either had an allergy, or all the silicone in other shampoos weighed my hair down, and I will never switch shampoos again. As for dryness, using the moisturizing conditioner makes all the difference. I wash first, the use the conditioner, leave it till I'm done showering then rinse at the end.
Drying
1 out of 5 stars
Thumbs down graphic, would not recommend
Hannah - 1 month ago, Verified purchaser
In love with the scent but it makes my hair so dry
1 reply from Native Team team - 1 month ago
Hi Hannah, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further. -Native
Smells good but hair feels extra dry.
2 out of 5 stars
Thumbs down graphic, would not recommend
tyv - 2 months ago, Verified purchaser
The scent is great and I like the ingredients, enough for my kids to use it. I would not recommend Native’s shampoo, though. It is very drying and made mine and my family’s hair feel crunchy.
1 reply from Native Team team - 2 months ago
Hi There, Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further. -Native
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Dryness of scalp - 3 months ago
This shampoo gave me a darn drift and made my hair very dry
1 reply from Native Team team - 3 months ago
Hi there. Thanks for taking the time to leave your review. We're so sorry to hear about what happened! We appreciate your input, as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have, and we'd like to learn more. Please email us through the Contact Us page on our website, Nativecos.com so that we can assist you further.
Fresh, clean scent.
5 out of 5 stars
Thumbs up graphic, would recommend
Great deal - 6 months ago
I'm glad I purchased this shampoo. It's scent is clean and invigorating. Great value for the price.
Hair started to fall out
1 out of 5 stars
Thumbs down graphic, would not recommend
CD player - 6 months ago
This item was a horrible purchase I had been using native for 4 months. I had bought a new bottle and once I used it my hair started to fall out in strands more than usual. I used a different shampoo and conditioner and my hair started to not fall out in strands anymore in the shower. I now have bald spots on the sides of my forehead. I hope this message keeps you aware from this purchase.
1 reply from Native Team team - 6 months ago
Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com so we can assist further.
Awful
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 7 months ago, Verified purchaser
Left my hair feeling greasy and gross
1 reply from Native Team team - 7 months ago
Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com so we can assist further.
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Native moisturizing - 7 months ago, Verified purchaser
I started using this shampoo maybe a month ago? It seemed fine after a few uses but then suddenly my hair very recently started becoming weird after using this. Idk what happened but it's been leaving white stuff in my hair like tiny white dots and flakes? And in the back of my hair in the middle it feels like my hair was still wet even tho the rest was dry so weird. I wouldn't recommend this shampoo. My old shampoo would never leave my hair like this I'm gonna have to stop using this one which sucks cos I don't even have my old shampoo anymore so I'm gonna have to buy it again. Waste of money and I almost forgot, this shampoo also made so much of my hair fall out it's actually scary. Do not recommend this don't buy it please it'll ruin your hair. I'm really upset
1 reply from Native Team team - 7 months ago
Thanks for taking the time to leave your review, we're so sorry to hear about what happened! We appreciate your input as we rely on consumer feedback like yours to improve our products. That being said, this isn't the experience we want you to have and we'd like to learn more. Please send us an email through our Contact Us page on our website, Nativecos.com so we can assist further.
Do not buy! Leaves residue
1 out of 5 stars
Thumbs down graphic, would not recommend
MKG - 8 months ago, Verified purchaser
Do not buy this product. After about a month of use, my hair started to get crunchy, almost like doll hair. I couldn’t curl it because it would get stuck in the iron. My stylist said it was due to oil buildup from my Native products. I ended up having to do clarifying treatments and cut off my ends to clean it up. Not worth the hype!
Not a great shampoo.
2 out of 5 stars
Thumbs down graphic, would not recommend
NerdMom - 8 months ago, Verified purchaser
I swear my hair started falling out after using this shampoo. The smell is really good but that's it. That's all this brand really has going for it is their scents. My hair didn't feel as clean as it should have and I started losing more than I normally do. I feel duped after seeing the commercials about how natural it is...
Not great
1 out of 5 stars
Thumbs down graphic, would not recommend
Larab - 10 months ago, Verified purchaser
Dried my scalp and made it super itchy. I don’t have any allergies so this was very weird.
Do not use if you have oily hair.
1 out of 5 stars
Thumbs down graphic, would not recommend
Krispin - 10 months ago
The shampoo smells really nice but it doesn’t leave my hair feeling clean. My hair can be very oily, so I need a shampoo that will clean my hair thoroughly, and this shampoo doesn’t deliver. I do not recommend if you have oily hair, my hair looked clean for maybe 12 hours after showering that day. After not washing my hair for ONE day, my hair looks like I haven’t showered for 3. Terrible product.
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
DO NOT BUY - 11 months ago
Do not buy this it will make your hair fall out. There has been plenty reports and there’s a lawsuit against them. I’m telling you do not buy this
Very clean feeling
4 out of 5 stars
toria36 - 11 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] My hair is very fine and thin. This shampoo made my hair feel so soft and clean. I used this on vivid color treated hair, as well as natural color treated hair. The packaging is nice. The box style makes it easy to fit on the shower shelf.
Nativeeeee forlifeeee
5 out of 5 stars
- 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve always been a huge Native fan! The smell of these is so yummy. They’re definitely more on the masculine side in my opinion, but I’ve been using men deodorant for years so I don’t care about the shampoo scent! Lol! I will def be getting these again.
Super clean
4 out of 5 stars
shakara89 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Love the smell of this shampoo. I felt like I got such a deep cleaning after a single use. My hair felt so smooth and soft after just one use. Love the thin bottle design, compared to my typical shampoo bottle it definitely takes up less place then my normal one.
Leaves my hair so soft!
5 out of 5 stars
tontiveros - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This has a light smell not to over powering but I can believe how soft it left my hair. Even the next day it was soft. It’s a big size and a good price. Love it
Wouldn’t Try Again
3 out of 5 stars
marisas68 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Smells good but don’t feel like it gave a good lather. Love the packaging though. Also doesn’t feel like it’s great for people with thinning hair.
Great
5 out of 5 stars
kaitlynr0d31 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I love the native shampoo and conditioner and was so excited to get and use this. That was until my 7 year old took it lol. He loves how this smells and how just a little goes a long way. It’s perfect for everyday use and makes it easy for him to use in the shower.
Insightful and easy to understand ingredient breakdown
4 out of 5 stars
emmat222 - 1 year ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This shampoo worked well. I thought it lathered pretty nicely. I have thick hair so often times I feel like I need to take a lot of shampoo to even distribute and lather but I didn’t have too with this shampoo. Absolutely love the back of these bottles. They break the ingredients down one by one and give easy to understand explanations for each ingredient. I don’t feel like my hair was hydrated as well as other brands I’ve used so that is why I went with 4 stars. I will try other variants of this product though solely due to the ingredient breakdown on the back