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Natural Instincts Clairol Demi-Permanent Hair Color Cream Kit - Brown
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Target Online store #3991
About this item
Highlights
- GET READY TO COLORIFY! CLAIROL NATURAL INSTINCTS DEMI-PERMANENT HAIR DYE gives you rich and glossy color that washes away gradually.
- A VEGAN FORMULA with zero ammonia, Coconut Oil + Aloe, it’s a gentle color that will make you shine!
- DARE TO BE BRILLIANT. With rich, radiant color and gotta-have-it glossy shine, your natural look is enhanced!
- TREAT YOURSELF! Colorify that blends away grays, boosts shine, and lasts up to 28 washes.
- HOW TO DYE YOUR HAIR? JUST MIX, DYE & DRY! Mix bottles 1 & 2, shake, and apply; then rinse and add the Brilliant Shine Conditioner. Dry and style any way that’s so you!
- WHAT’S IN THE BOX? 1 tube of Color Cream; 1 bottle of Activator; 1 tube of Brilliant Shine Conditioner.
Description
Ready to get glossed? Dare to be brilliant! Discover your natural way to shine with Clairol's Natural Instincts, a demi-permanent hair dye that enhances your look with rich, radiant color and glossy gotta-have-it shine, every single time! It’s a zero ammonia formula with Coconut Oil + Aloe, that conditions your hair leaving it smooth and radiant. This vegan formula gives you no commitment gentle color that blurs visible grays and washes away gradually. With 37 shades to choose from, you’re sure to find a gentle color that leaves you simply saying ‘’It's so me!''.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
To apply, mix the color cream and activator, smooth through dry hair (don’t forget your gloves!), then rinse. Enhance the shine that nature gave you by adding the nourishing Brilliant Shine Conditioner and enjoy your new look that gradually washes away over time.
Hair Type: All Hair Types, Coarse, Normal
Health Facts: Ammonia-Free, Paraben-Free, Contains Coconut Oil, Vegan
Product Warning: Adult Use Only, not recommended for those with sensitive skin
Product Form: Cream
Includes: Gloves, Applicator
Beauty Purpose: Moisturizing, Hair Coloring
Bleach Volume: 12 Volume Peroxide
Processing Time: 20 minutes
Net weight: 8.5 Ounces
TCIN: 13810932
UPC: 3614226794451
Item Number (DPCI): 063-01-1195
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
color cream: creme colorante aqua/water/eau, propylene glycol, ethanolamine, cetearyl alcohol 2-methoxymethyl-p-phenylenediamine, trisodium ethylenediamine disuccinate, resorcinol, 2-methylresorcinol, citric acid, dicetyl phosphate, m-aminophenol, sodium sulfite, parfum/fragrance, ceteth-10 phosphate, steareth-200, ascorbic acid, nn-bis(2-hydroxyethyl-p-phenylenediamine sulfate, xanthan gum, sodium hydroxide, disodium edta, 2.4-diaminophenoxyethanol hcl, titanium dioxide, hydroxyethyl-3.4-methylenedioxyaniline hcl, tocopheryl acetate. activator: aqua/water/eau, paraffinum liquidum/mineral oil/huile minerale, hydrogen peroxide, cetearyl alcohol, sodium cetearyl sulfate, salicylic acid, phosphoric acid, disodium phosphate, disodium pyrophosphate, sodium stannate, etidronic acid. conditioner: aqua/water/eau, bis-hydroxy/methoxy amodimethicone, stearyl alcohol cetyl alcohol stearamidopropyl dimethylamine, glutamic acid, parfum/fragrance, benzyl alcohol, citric acid, benzyl benzoate, histidine, edta, sodium chloride, cocos nucifera (coconut) oil, hexyl cinnamal, linalool, magnesium nitrate, trimethylsiloxysilicate, aloe barbadensis leaf juice, methylchloroisothiazolinone, magnesium chloride, methylisothiazolinone, ascorbic acid, sodium sulfite, sodium benzoate, potassium sorbate.
Shipping details
Estimated ship dimensions: 2.4409 inches length x 3.622 inches width x 6.378 inches height
Estimated ship weight: 0.522 pounds
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.9 out of 5 stars with 1689 reviews
effectiveness: 3.52 out of 5
value: 3.68 out of 5
quality: 3.67 out of 5
62% would recommend
104 recommendations
Color not as advertised!
1 out of 5 stars
Thumbs down graphic, would not recommend
Twin Mom - 15 days ago, Verified purchaser
Definitely agree with the other reviews stating this is too dark. My hair now looks soft black, when all I was hoping for was to richer the warm brown I already had. Pretty disappointed!
stays forever! beware!
2 out of 5 stars
Thumbs down graphic, would not recommend
Violet R - 16 days ago, Verified purchaser
I put this in my hair 5 months ago and it has barely faded maybe like 2 shades and i wash my hair every other day. it says “28 washes” but it will never leave my hair, sucks because i wanted the brown to not be permanent.
Returned
2 out of 5 stars
Angila - 21 days ago, Verified purchaser
Returned. Did not need it.
Bad
1 out of 5 stars
Thumbs down graphic, would not recommend
Viola washington - 26 days ago
Made my hair fall out.
Peppercorn Hair dye
3 out of 5 stars
Thumbs up graphic, would recommend
D - 1 month ago, Verified purchaser
The color is beautiful every grime but it doesn’t color your grays and doesn’t take to lighter colored parts of your hair
DO NOT BUY
1 out of 5 stars
Thumbs down graphic, would not recommend
Reviewer 1 - 1 month ago, Verified purchaser
Just like the other reviewers, the color is WRONG! It made my hair jet black! Do not buy!
Dark Brown to Black
3 out of 5 stars
Thumbs down graphic, would not recommend
M - 1 month ago, Verified purchaser
This turns your hair black not dark brown. It also does not washout easily.
WRONG COLOR ADVERTISED
1 out of 5 stars
Thumbs down graphic, would not recommend
Brandy22 - 1 month ago, Verified purchaser
It turns your hair BLACK.
DYED MY HAIR BLACK
1 out of 5 stars
Thumbs down graphic, would not recommend
Happy wife - 1 month ago, Verified purchaser
My hair is black. I have used this monthly for over a year and this last time was devastating. I have been growing the black OUT of my hair and this just set us back years. I've washed it 10+ times and it's not fading
DARK BROWN NO GOLDEN
2 out of 5 stars
Thumbs down graphic, would not recommend
Mc23 - 2 months ago
Color is a dark dark brown not golden at all. Hair feels nice but color is not at all accurate on the box
Continuously use
5 out of 5 stars
Thumbs up graphic, would recommend
Chicago - 2 months ago, Verified purchaser
I use this product to cover my greys without having to commit to a permanent colorant. I like that it gradually washes out without leaving super grey roots. There is no odor and it’s not complicated to apply. I don’t notice any drying or scalp issues.
READ BEFORE PICKING SHADE
2 out of 5 stars
skinnykween - 2 months ago, Verified purchaser
The “dark brown #4” is NOT a dark brown! It came out an inky flat black color. I’m hoping with washes it will lighten up but be warned to go a few shades above your desired shade. This product did leave my hair shiny and soft with minimal if any damage but misleading color!!
Black hair from from dye.
1 out of 5 stars
Nikki1555 - 2 months ago
originally posted on Clairol
Dyed my hair last night. Should have been a dark auburn brown. My hair is black.
1 reply from Clairol team - 2 months ago
We do want to thank you for trying our Clairol Natural Instincts line; yet, we are truly saddened to learn that you had darker results than intended! The use of a clarifying shampoo, followed by a deep conditioner can sometimes soften a color that is too dark. We also suggest, that you avoid the use of heat (ex: blow dryers, curling irons) which can further set the color in. If the clarifying shampoo does not lift out enough of the color, please call to speak with one of our hair color experts! You can contact us at 1-800-252-4765 and we would be glad to further assist.
STAY AWAY
1 out of 5 stars
Thumbs down graphic, would not recommend
Chicago - 3 months ago
I never write reviews but this is the worst box dye. Damage for no result. Nothing happened it may have turned my hair a bit darker and made my hair fall
Not the same formula!
1 out of 5 stars
Thumbs down graphic, would not recommend
FsuPug - 3 months ago, Verified purchaser
Left my hair feeling like straw and extremely unhealthy. Had to use a clarifying shampoo several times in an attempt to restore my hair- ended up getting a haircut it was so bad !
Beautiful Color
5 out of 5 stars
Thumbs up graphic, would recommend
ShaS - 3 months ago, Verified purchaser
Beautiful color and shine. Also, gentle on your hair
Black! Warning: not brown!
1 out of 5 stars
Thumbs down graphic, would not recommend
slauder - 3 months ago
Black! Warning: not brown! While it did cover my hair very well it's clearly black and not brown. Wish I had seen warning reviews.
Found My Match
5 out of 5 stars
Thumbs up graphic, would recommend
SG - 3 months ago, Verified purchaser
Very easy to use and like its very not harsh on the hair. My hair does not feel fried or dried out which usually happens after my hair gets dyed. Did a great job of covering the gray too!!!
Left my roots red
3 out of 5 stars
Thumbs down graphic, would not recommend
BeckyBee216 - 3 months ago, Verified purchaser
I wanted to try this since my usual color in the GVP brand at Sally's seems to be discontinued. My goal is always a very neutral/cool-toned medium brown. On my mids/ends, this worked well and is a beautiful color. For some reason, though, it went super red on my roots. I'm not sure why since I have not used permanent hair color or bleach for years, so my whole head is technically virgin hair. It's cheap enough that I don't feel like I wasted my money, though!
Not the Color on the Box
1 out of 5 stars
Thumbs down graphic, would not recommend
kittykotty2 - 4 months ago, Verified purchaser
Like the plenty of other reviews that I wish I saw before buying this, this is NOT the color I paid for. It’s so dark and it’s not even close to what I expected and I did everything right. Super frustrated.