$20.99 when purchased online
Target Online store #3991
About this item
Highlights
- Naturium's Retinol Complex Serum smooths the appearance of fine lines & wrinkles
- Improves look of uneven tone
- Refines appearance of skin texture
- Cruelty Free, Fragrance Free, Dermatologist Tested
- Paraben Free, Vegan, Gluten Free
Description
Our advanced retinol serum is formulated with a photostable, synergistic blend of encapsulated retinol, a natural bio-retinol and bakuchiol, a plant-derived retinol alternative, that helps improve the look of fine lines and wrinkles, elasticity, and uneven tone, leaving skin more radiant and healthier-looking.
To Use: Shake well. Apply an even layer onto face, neck and chest, avoiding the eye area. For best results, follow with moisturizer. If mild redness occurs, reduce frequency of use until skin adjusts. Wear sunscreen during the day. Patch test prior to use is advised.
To Use: Shake well. Apply an even layer onto face, neck and chest, avoiding the eye area. For best results, follow with moisturizer. If mild redness occurs, reduce frequency of use until skin adjusts. Wear sunscreen during the day. Patch test prior to use is advised.
Scent: Unscented
Health Facts: Contains Vitamin E, Paraben-Free, Vegan, Gluten-Free, Contains Retinol, No Fragrance Added
Product Warning: Eye irritant, keep out of reach of children, do not use if you are pregnant or nursing
Product Form: Serum
Sustainability Claims: Cruelty-Free, Recyclable
Beauty Purpose: Fine Line Reduction, Smoothing, Wrinkle Reduction, Pore Reduction, Skin Texture Improvement, Skin Tone Improvement
Recommended Skin Type: Dry, Oily, Combination, Mature, Normal
Net weight: 1 fl oz (US)
TCIN: 80184036
UPC: 850010792033
Item Number (DPCI): 037-14-5019
Origin: Made in the USA
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, propanediol, astrocaryum murumuru seed butter, gossypium herbaceum (cotton) fruit water, retinol, glycerin, bakuchiol, bidens pilosa extract, linum usitatissimum (linseed) seed oil, humulus lupulus (hops) cone extract, sodium hyaluronate, tocopherol, caprylyl glycol, helianthus annuus (sunflower) seed oil, copernicia cerifera (carnauba) wax, phenoxyethanol, carbomer, potassium sorbate, xanthan gum, disodium cocoamphodiacetate, hexylene glycol, citric acid, sodium hydroxide, polysorbate 20, glyceryl polyacrylate, 1,2-hexanediol, ethyl ferulate.
Allergens & Warnings:
CAUTION: For external use only. Keep out of reach of children. Discontinue use if irritation occurs. Avoid contact with eyes. In case of eye contact, rinse immediately with water. Avoid use during pregnancy. Use only as directed.Shipping details
Estimated ship dimensions: 5.5 inches length x 1.5 inches width x 5.5 inches height
Estimated ship weight: 0.31 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can a beginner to retinol use this product?
submitted by K - 9 months ago
A: Hello there! This is a perfect formula for beginners due to the pH-balanced encapsulation. We recommend starting slowly in the evening’s, patch testing, and applying sunscreen daily. Enjoy!
submitted byNaturium - 9 months agoBrand expertA: Hey, Great question! Yes, a new user to retinol can use the Naturium Retinol Complex serum! We recommend to start off gradual about 2-3x a week at night time only. Don't forget to wear SPF in the day everyday! For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 9 months agoBrand expert
Q: hi I used "retin-a" brand 0.05%. worked fine but pricey. what percent is this retin-a?
submitted by cccccc - 2 years ago
A: While we don't disclose the specific ingredient percentages in our proprietary base complexes, we believe our formulas should not irritate your skin, providing a very high level of performance efficacy. Warm regards
submitted byNaturium - 2 years agoBrand expertA: 2.5% per the above question and answer. It was posted on naturiums blog
submitted byDevinsbeauty - today
Q: I read on a page reviewing this product that the retinol percentage is 2.5%. Is this accurate?
submitted by Lisa - 3 years ago
A: They post it right on their blog.. You are correct, it's 2.5% https://naturium.com/blogs/the-lab-journal/retinol-101#:~:text=Our%20Retinol%20Serum%202.5%25.,uneven%20tone%20and%20overall%20radiance.
submitted byeprower - 2 years agoA: While we don't disclose our specific ingredient percentages in our proprietary base complex, we believe our formula should not irritate your skin, while providing a very high level of performance efficacy. https://naturium.com/blogs/the-lab-journal/whats-in-a-product-what-an-ingredient-deck-and-ingredient-percentages-can-t-tell-you
submitted byNaturium - 3 years agoBrand expert
Q: Can I use this before or after redlight treatment at home?
submitted by sss - 1 year ago
A: Hi there! We suggest speaking with the devices team for specific pre and post care questions. We hope this helps!
submitted byNaturium - 1 year agoBrand expert
Q: I have never used retinol or many facial skincare products. Is it okay if I use retinol because I heard it is really irritating
submitted by Reachingforretinol - 2 years ago
A: Hey, Great question! To acclimate your skin to the retinol, start using it twice a week (every three days) in the evenings. If you aren't experiencing any redness or flakiness the next day, you can bump it up to every other day—and then even every day if your skin can handle it. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.
submitted byTarget Beauty Consulting - 2 years agoBrand expert
Q: Can I wear this during the day? What other products should I apply with it during the day and night?
submitted by Mirna - 3 years ago
A: Hi, we advise to us this product at night after your night time routine and be sure to follow with moisturizer. Wear SPF during the day. Patch test prior to use is advised.
submitted byNaturium - 3 years agoBrand expert
Q: I'm new to the "face serum" methods. So curious, does this need to be applied before face cleansing or after ? or is this to clean the face ?
submitted by EMG - 4 years ago
A: You should apply this serum (or any other serums!) after cleansing, on a clean face.
submitted byNaturium - 4 years agoBrand expert
Q: What’s the percentage of retinol in this serum?
submitted by Daisha - 4 years ago
A: At NATURIUM, our priority is to develop highly-potent formulations while ensuring skin compatibility. While we can't disclose our exact ingredient percentages in our proprietary blend, we believe our formula will not irritate your skin, while providing a very high level of performance efficacy. We believe that not all actives are created equally. The amount of actives does not always equate to efficacy. We use our actives at the clinical levels based on each raw material validated studies.
submitted byNaturium - 4 years agoBrand expert
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Summary of reviews
This retinol serum is praised for its gentle yet effective formulation, making it suitable for sensitive skin. Guests have noticed improvements in skin texture, even tone, and reduced fine lines. However, some experienced irritation and were concerned about the undisclosed retinol percentage. The product's hydrating properties and compatibility with other skincare routines are highlighted.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 525 reviews
Improves Skin Texture: 3.54 out of 5
Improves Skin Tone: 3.57 out of 5
Reduces Fine Lines: 3.46 out of 5
Reduces Wrinkles: 3.35 out of 5
Smoothens Skin: 3.62 out of 5
62% would recommend
51 recommendations
Light retinol
4 out of 5 stars
Thumbs up graphic, would recommend
Stefany - 27 days ago, Verified purchaser
It’s a very light retinol. This would work fantastic for perfect skin and just want some maintenance retinol part of your nightly routine. If you have textured skin, dark spots, scarring or very uneven skin tone… this will not offer the results you might think you will get. Overall it starts giving a nice glow (skin renewal) within a couple of days. Lastly, there’s not that much product for $20. If you think about it, you end up paying just as much for a more potent retinol overtime (if you need one)
Retinol serum
5 out of 5 stars
Thumbs up graphic, would recommend
Roheses mom - 1 month ago, Verified purchaser
Light weight serum absorbs quickly into skin with no irritation. Add your favotite moisturizer.
Beginner friendly & effective
5 out of 5 stars
Thumbs up graphic, would recommend
KaykayIL - 3 months ago, Verified purchaser
Great for textured skin! First time using this line & exploring retinol. I’m 32 and struggle with textured skin. I tried retinaldahyde first but it was too strong. I have sensitive skin & have used nearly nightly for 3 weeks with fantastic results clearing acne, reducing pores/texture, & leaving my skin naturally glowy. I use the azelic (sp?) acid in the morning & their retinol complex serum at night after cleansing. Then I apply naturiams barrier bounce to seal.
Sensitive skin
1 out of 5 stars
Thumbs down graphic, would not recommend
k - 3 months ago, Verified purchaser
It has only given me major cystic acne. I know there is a “purging” period, but I don’t think purging involves cystic, painful acne. Avoid if you have acne prone skin.
Gentle retinol
5 out of 5 stars
Thumbs up graphic, would recommend
ABens - 4 months ago, Verified purchaser
This is my favorite retinol product. It works without being too harsh on my skin.
Naturism for the win!
4 out of 5 stars
Rosalind - 4 months ago
originally posted on Naturium
“I’ve been using the Naturium Retinol for a few weeks now. It’s gentle on the skin with no irritation. Despite its mildness, it’s highly effective—my skin feels smoother, and my complexion looks more even. Perfect for those looking for results without the harsh side effects. I would purchase again.
Great Product
5 out of 5 stars
Quita - 4 months ago
originally posted on Naturium
I use this product everyday and it works exceptionally well
Natrium tx
3 out of 5 stars
Thumbs up graphic, would recommend
Isha - 5 months ago, Verified purchaser
It had a weird smell. I don’t know if it was just my bottle, but I couldn’t handle it. Otherwise it works well just had for a month or so
Great retinol
4 out of 5 stars
Thumbs up graphic, would recommend
ts - 6 months ago, Verified purchaser
Non irritating very nice serum. I usually rotate this with the naturium niacinamide 3x a week applied at night.
Serious Break Out
2 out of 5 stars
Keisha B. - 6 months ago
originally posted on Naturium
Products broke mybface out really bad, I had obly been using for a week.
Removed deep wrinkle
5 out of 5 stars
Jana K - 6 months ago
originally posted on Naturium
This nearly completely removed the deep wrinkle between my eye brows. I wear it as often as possible.
It works!
5 out of 5 stars
Thumbs up graphic, would recommend
mamaof5boys - 8 months ago, Verified purchaser
Simple and effective! No fussy routine needed. Gets the job done.
Retinol Complex Serum
5 out of 5 stars
Penny Hodgson - 8 months ago
originally posted on Naturium
Ran out of the Retinol that I normally use and thought I would try this from Naturium. I did the quiz about skin type and this is the one that was suggested for my age and skin type. I love and very happy with it.
Favorite retinol serum
4 out of 5 stars
Thumbs up graphic, would recommend
Jake - 9 months ago, Verified purchaser
This has been my favorite retinol product I've used, not irritating and didn't cause any breakouts or redness. I use it every few days in the PM and my skin is clearer and more even. My only dislike is the smell, I appreciate fragrance free products though. This will be a repurchase for me when I complete it.
Highly recommended!
5 out of 5 stars
Thumbs up graphic, would recommend
Wrkingmom - 10 months ago, Verified purchaser
Starting to see my skin tone even out and is a great price compared to other products on the market
Gentle and effective!
5 out of 5 stars
Billy S - 10 months ago
originally posted on Naturium
I've repurchased this retinol serum several times now. It's very gentle, allowing me to use it every night without breakouts. This serum is incredibly hydrating and has visibly reduced the wrinkles on my neck in a way that no other retinol serum has before. Would 100% recommend this product!
Irritating even using sandwich method
2 out of 5 stars
Thumbs down graphic, would not recommend
Gigi - 11 months ago
Even prescription tretinoin doesn’t irritate my skin this much. If I use it more than one day in a row even OVER a super occlusive ointment type moisturizer it will irritate my skin and make it feel dry, sore & cause products to sting my skin.
Allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
MissJane - 11 months ago
I applied this as directed in the evening and woke up in pain swollen face, looked like I had severe sunburn. You have been warned! Naturium just doesn’t seem great!
10/10 - start slowly!
5 out of 5 stars
Thumbs up graphic, would recommend
Valeria - 1 year ago, Verified purchaser
I’ve been using this product for a little over a week now. I have very delicate skin and developed redness on my face the very first time I used it (had never used retinol before) the redness subsided within 10-15 minutes. I have been using this product twice a day for about 10 days along with hyaluronic acid, moisturizer and sunscreen and have not had a similar reaction to the product since that first time. What I have noticed is a dramatic improvement in the texture of my skin, it feels smoother, softer and the very fine lines on my forehead seem to be improving a lot. It’s the only change I’ve made to my skincare routine so I know it must be the retinol working its magic! Definitely recommend.
Don't use this product!
1 out of 5 stars
Thumbs down graphic, would not recommend
UD - 1 year ago, Verified purchaser
I used other naturium products and had a good experience. This one gave me blisters and rash on my face and neck.