A: Thank you for reaching out regarding our Blonde Assure Shampoo. Enrich and tone your bleached hair, platinum hair, or silver hair with this Purple Shampoo for dyed hair. Developed by Nexxus New York blonde hair color specialists, Blonde Assure Purple Shampoo combines Keratin Protein and Violet pigments that can balance brassy tones and gives a natural or intense look to any blonde hair, silver hair, bleached hair, or brassy hair. This purple shampoo for blondes and colored hair leaves your dyed hair looking smooth, soft, and healthy-looking after every wash. This silver hair shampoo tones your silver hair, bleached hair, and blonde hair. We hope this helps!

A: We truly appreciate you taking the time to share your thoughts. The formula of our Blonde Assure Shampoo hasn't changed - consumer feedback is very important to us, and we've shared your concerns with our team!

A: Thank you for asking about our Blonde Assure Shampoo. It's not necessary to wear gloves with this product. We recommend using 1-2 times per week to help neutralize brassy tone. Leave in for 1-5 minutes each time, and follow with Color Assure conditioner. We hope this helps!

A: Hi courtney! The shampoo is paraben free but does contain sulfates. Hope this helps!

A: Hi there! The Nexxus Blonde Assure Shampoo will brighten your natural color, but it will not change your hair color. Hope this helps!

A: Thanks for your interest! With this product, we suggest using 1-2 times a week to help neutralize brassy tones. Leave in for 1-5 minutes each time and follow with Color Assure Conditioner. We hope this helps.