$45.99 when purchased online
Target Online store #3991
About this item
Highlights
- Compare to the nutrition of Nutramigen and Similac Alimentum
- Special proteins to manage colic due to cow's milk allergy
- Baby formula with probiotic; complete nutrition through 12 months
- SNAP eligible with SNAP participation; in store only
- Lactose free; gluten free; certified kosher
Description
Compare to the nutrition of Nutramigen and Similac Alimentum. Up&Up Hypoallergenic Infant Formula Powder with Iron is clinically studied for cow's milk allergy. Easy to digest protein for ages 0-12 months. Lactose free, gluten free. Alimentum is a registered trademark of Abbott Laboratories. Nutramigen is a registered trademark of Mead Johnson & Co. Up&Up Hypoallergenic Infant Formula is NOT made by or affiliated with Abbott Laboratories or Mead Johnson & Co. Up&Up Hypoallergenic Infant Formula does not contain the identical proprietary ingredient blend of prebiotics, patented levels of nucleotides, lutein and lycopene in Alimentum.
Serving Size: 5 FL OZ
Amount :
Calories: 100
% Daily Value*
Protein 2.8g
Total Fat 5.3g
Total Carbohydrate 10.3g
Water 133g
Vitamin A 300IU
Vitamin D 50 IU
Vitamin E 2IU
Thiamin 80mcg
Riboflavin 90mcg
Vitamin B6 60mcg
Vitamin B12 0.3mcg
Niacin 1000mcg
Folic Acid 16mcg
Pantothenic Acid 500mcg
Biotin 3mcg
Vitamin C 12mg
Choline 24mg
Inositol 17mg
Calcium 94mg
Phosphorus 52mg
Magnesium 8mg
Iron 1.8mg
Zinc 1mg
Manganese 25mcg
Copper 75mcg
Iodine 15mcg
Selenium 2.8mcg
Sodium 47mg
Potassium 110mg
Chloride 86mg
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
corn syrup solids, vegetable oils (palm olein, soy, coconut, high oleic (safflower or sunflower) oil), casein hydrolysate (from milk)++, modified corn starch, less than 2%: mortierella alpina oil++++, crypthecodinium cohnii oil**, lactobacillus rhamnosus, beta-carotene, vitamin a palmitate, vitamin d3, vitamin e acetate, vitamin k₁, thiamin hydrochloride, riboflavin, vitamin b6 hydrochloride, vitamin b12, niacinamide, folic acid, calcium pantothenate, biotin, ascorbic acid, choline bitartrate, inositol, calcium citrate, calcium hydroxide, calcium phosphate, magnesium chloride, ferrous sulfate, zinc sulfate, manganese sulfate, cupric sulfate, potassium iodide, sodium selenite, sodium citrate, potassium citrate, potassium chloride, potassium bicarbonate, l-cystine, l-tryptophan, taurine, l-carnitine, calcium carbonate, calcium chloride, potassium hydroxide, potassium phosphate, ascorbyl palmitate, mixed tocopherol concentrate. ++a source of hypoallergenic protein, ++++a source of arachidonic acid (ara) , **a source of docosahexaenoic acid (dha)
Contains: Does Not Contain Any of the 9 Major Allergens
Features: Hypoallergenic
Dietary Needs: Gluten-Free, Certified Gluten-Free, Non-GMO Project Verified
Baby Formula Focus: Cow's Milk Protein Allergy, Brain Development, Colic
Base Ingredient: Hydrolyzed Protein
State of Readiness: Mix
Form: Powdered
Package Quantity: 1
Age Stage: Infant
Net weight: 27.8 Ounces
TCIN: 85428762
UPC: 683744964151
Item Number (DPCI): 007-09-0094
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 6.69 inches length x 5.15 inches width x 5.12 inches height
Estimated ship weight: 2.02 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Summary of reviews
This hypoallergenic formula has garnered positive feedback from guests who appreciate its affordability and effectiveness for babies with milk sensitivities. Many guests noted that it closely resembles more expensive name-brand formulas in terms of ingredients and performance. While some experienced minor mixing issues, the overall consensus is that it provides a reliable alternative for parents seeking a budget-friendly option without compromising on quality. Guests recommend it for its gentle formulation and good nutritional value.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 395 reviews
easy on tummy: 4.5 out of 5
easy to prepare: 4.44 out of 5
quality: 4.44 out of 5
value: 4.5 out of 5
83% would recommend
18 recommendations
Hypoallergenic Formula
4 out of 5 stars
Thumbs up graphic, would recommend
NellyC - 2 years ago, Verified purchaser
We usually use Enfamil Nutramigen but that was not available and needed Hypoallergenic formula for our baby, so decided to buy this one. It seemed to be pretty similar but better price and value.
Amazing formual
5 out of 5 stars
Thumbs up graphic, would recommend
Fallon Lasyone - 2 years ago, Verified purchaser
My son would not eat any other formula other than this one! And the price was just right! Thank you Target
Bring it back!
5 out of 5 stars
Mom 2 2 Boyz - 2 years ago, Verified purchaser
I don’t know where this formula went. It was a great alternative to the higher priced name “brand” hypoallergenic formulas.
Help!!! Info needed
5 out of 5 stars
Thumbs up graphic, would recommend
Kaitlynn - 2 years ago, Verified purchaser
Please let us know when it will be back in stock. This is the only affordable hypoallergenic formula there is.
Best hypoallergenic option
5 out of 5 stars
Thumbs up graphic, would recommend
msc2017 - 2 years ago, Verified purchaser
HIGHLY recommend using this if you’re using a hypoallergenic formula for your baby. The ingredients are the exact same as the name brand but the amount you’re getting is SO much better for the price. My only dislike is how hard it is to get this ever restocked, in stores or online it’s a joke.
Great alternative
4 out of 5 stars
Thumbs up graphic, would recommend
levismomma - 2 years ago, Verified purchaser
I love this formula for my little guy, my only complaint is it does not mix as easy as the nutramigen , especially when using room temp water
Good!
4 out of 5 stars
Thumbs up graphic, would recommend
Lyd - 2 years ago, Verified purchaser
With the name brand being out of stock so much this has been a life saver. Baby seems to respond to it the same as the name brand. I love the large size it comes in. The only reason why I didn’t give it five stars is because it is really hard to dissolve fully in water. Even after shaking it twice as much as I would the namebrand there are still chunks of formula left. It doesn’t seem to bother baby though.
Impossible to find
4 out of 5 stars
Thumbs down graphic, would not recommend
12345 - 2 years ago, Verified purchaser
This formula is amazing but no where to be found. If it’s possible I’d wait to transition you LO to it even if you magically find a can; our pediatrician put him on it right before it became impossible to find and it’s been a nightmare searching for it trying to avoid transitioning him to something else. Hopefully it’s back in stock soon.
Great formula for milk allergy
5 out of 5 stars
Thumbs up graphic, would recommend
Kels5536 - 2 years ago, Verified purchaser
This is the only formula that is working for my son since he has a milk allergy and it’s impossible to find the brand name versions in stock. So grateful this is available as a generic brand! This does clump up a bit when you prepare it, but if you shake it enough it does break up.
Where is the rest of my formula
3 out of 5 stars
Thumbs up graphic, would recommend
AllinwitAsh - 2 years ago, Verified purchaser
The can of formula is deceiving because it says it has a certain amount in the can and it way less than what is stated on the can and I am paying double the price for this can even though it’s the same amount in the smaller van. Overall it meets the needs of my baby boy greatly.
Formula review
5 out of 5 stars
Thumbs up graphic, would recommend
VS - 2 years ago, Verified purchaser
Best formula for infants that have sensitivity and allergies to formulas.
Hypo Hero
5 out of 5 stars
Thumbs up graphic, would recommend
Momminainteasy - 2 years ago, Verified purchaser
My daughter prefers it to the name brand and it is so much cheaper!
If youre looking for Nutramigen, get this!
5 out of 5 stars
Thumbs up graphic, would recommend
Katie - 2 years ago, Verified purchaser
This has been a lifesaver for our little one. Nutramigen is so hard to find, and this is exactly the same thing!
Its ok
4 out of 5 stars
Thumbs up graphic, would recommend
Jaxsons mama - 2 years ago, Verified purchaser
Over all completes the job, the two issues I have is that one the powder can clump at times. Then we have to shake the bottle extra hard and longer. Two the price keeps going up. If the price goes up to the name brand formula then I’ll just buy the name brand. Plus the name brand won’t clump. Over all an ok product for the price but if it keeps rising in price not worth it.
Finally..a good formula
5 out of 5 stars
Thumbs up graphic, would recommend
Lauren - 2 years ago, Verified purchaser
No probiotics...no bloat minimal gas...finally a good formula
Unhappy Parent
1 out of 5 stars
Thumbs down graphic, would not recommend
Unhappy mom - 3 years ago, Verified purchaser
After a few days of usage we found the cause of my son's upset stomach and the runs. My son normally takes Nutramigen but with the shortage we have been using this brand unless we find Nutramigen. In the past we've gotten the smaller size with no stomach issues this last time tummy issues we had to give him probiotcs. It appears to me that they either changed the formula, milk based was used or it didn't follow Nutramigen ingredients. After scoring 7 cans of Nutramigen his tummy issues went away overnight. I remember them saying they were importing this up and up brand from the Mexico plant so I'm guessing quality control slipped away.
Disappointing
1 out of 5 stars
Thumbs down graphic, would not recommend
BGrace - 3 years ago
At first we loved this formula? Her gas seemed to have stopped she seemed more comfortable. But after a week my LO developed a HORRENDOUS diaper rash we needed antibiotics for, eczema all over her face and scalp.. she no longer slept through the night, was eating less more frequently, and every time she would fart she would poop as well making her diaper rash even worse. We eventually switched back to the formula we were originally using and she's been much better, despite some gas.
My twins adjusted well!
5 out of 5 stars
Thumbs up graphic, would recommend
Best - 3 years ago, Verified purchaser
My twin boys love this formula. They can only drink hypoallergenic formula and since the shortage it is sometimes hard to find Enfamil nutramigen so this is the alternative that they love!
Same ingredients, less cost
5 out of 5 stars
gguiliano - 3 years ago
originally posted on yourfavoritesamples.com
[This review was collected as part of a promotion.] The Up & Up Hypoallergenic Powder Formula has the same exact ingredients as the national brands of formula for milk sensitivity, for a much better price. It is also non-gmo. To me, it has a somewhat more intense odor than the national brands and needs to be mixed immediately to prevent clumping.
Good product
5 out of 5 stars
ADAD - 3 years ago
originally posted on yourfavoritesamples.com
[This review was collected as part of a promotion.] I trust this brand. It is also hypoallergenic which is good if needed. My babies have all used this. I will continue buying since there haven’t been any issues. Good price point. Also love going to this store.