$35.00 when purchased online
Target Online store #3991
About this item
Fit & style
- Features unique arm inserts and fasteners that keeps baby in hands-to-heart position.
- Zipper bottom to make diaper changes a breeze, without having to unswaddle baby.
- This swaddle mimics a natural womb position called the ‘Fetal Tuck’.
- 95% Organic Cotton, 5% Spandex and incredibly soft.
- Cute, unique prints making it perfect for gifting.
- GOTS certified organic cotton and STANDARD 100 by OEKO-TEX® certified.
You've probably heard the swaddle sermon a thousand times since becoming a parent – "If you don't swaddle, your baby won't sleep." Well, it turns out, that old saying holds some truth! But fret not, you won't need to invest half your day to master the art of swaddling. We might not have a Ph.D. in Swaddling (though that would be pretty cool), but we've got you covered. Traditional swaddles can be a bit overwhelming for new parents, which is why our pod comes with special arm inserts and fasteners, ensuring your baby stays snugly swaddled and enjoys longer, peaceful slumbers. Plus, our zippered pod makes those midnight diaper changes a breeze – no need to undo the swaddle! You're welcome, sleep-deprived superhero.
Sizing: Infant
Material: 95% Organic Cotton, 5% Spandex
Fit: Fitted
Fabric Name: Jersey
Garment Style: Sleeveless, Bottom Zipper, Front Hook and Loop Fastener, Side Hook and Loop Fastener
Neckline: Swaddle Wrap
Garment Details: Inside Pocket
Industry or Government Certifications: Global Organic Textile Standard Certified, OEKO-TEX STANDARD 100
Fabric Weight Type: Year Round Fabric Construction
OEKO-TEX Institution: TESTEX
OEKO-TEX Certification Number: SHAO 036041
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 90075277
UPC: 889168277710
Item Number (DPCI): 030-02-5963
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2 inches length x 8 inches width x 5 inches height
Estimated ship weight: 1 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: What size am I getting through target? Their website has you pick S/M or L, but target does not…
submitted by Megs - 5 months ago
A: Hi Megs, The selection we offer on Target is our standard s/m sizing. The majority of babies would fall into this newborn size category. It fits babies 7-14 LBS. Hope that helps!
submitted byNorani - 5 months agoBrand expert
Q: What is the tog on the swaddle ?
submitted by Vanessa - 10 months ago
A: Hi! TOG stands for Thermal Overall Grade. Essentially, the TOG rating is how insulated a garment or blanket is; the higher the number, the warmer the sleep bag. Our swaddle is made with 95% organic cotton, 5% spandex, and because there is no internal down filling, the TOG on our swaddle would be equivalent to approximately 0.5. Hope this helps!
submitted byNorani - 10 months agoBrand expert
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4.9 out of 5 stars with 25 reviews
comfort: 5 out of 5
design: 5 out of 5
quality: 5 out of 5
100% would recommend
21 recommendations
Perfection
5 out of 5 stars
Thumbs up graphic, would recommend
Mar - 1 year ago
Amazing quality so perfect and makes your life easy and simple .
LOVE IT!
5 out of 5 stars
Thumbs up graphic, would recommend
LK - 1 year ago
Excellent quality and has literally been my saving grace with my newborn!!
Excellent product
5 out of 5 stars
Thumbs up graphic, would recommend
TO - 1 year ago
So easy to use and very well made!
Great alternative to the usuals
5 out of 5 stars
Thumbs up graphic, would recommend
Amykamy - 1 year ago
I used the Norani swaddles with my son and have gifted them to many friends. We've all loved them and had great luck with keeping the little houdinis swaddled while having plenty of space in the hip area. So happy to see this product offered at target.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Anonymous - 1 year ago
Loveee these!!! Such a great gift too, everyone with a newborn needs it.
Lifesaver!
5 out of 5 stars
Thumbs up graphic, would recommend
Talin - 1 year ago
After trying countless swaddles (and even the snoo!) these were the winner for our twin boys! Super soft and the arm inserts were perfect for those little hands that love to sneak out.
Must buy!
5 out of 5 stars
Thumbs up graphic, would recommend
Oliver127 - 1 year ago
Norani products are my go-to gifts for all the new babies that my friends or family have. The best materials and cutest prints! So excited they expanded to younger kids too — need the whole collection to show up at Target asap!
Great swaddle!
5 out of 5 stars
Thumbs up graphic, would recommend
SB15 - 1 year ago
Recently bought this for my sisters newborn, and I'm still getting thank yous every time we talk. I'm only writing a review because having a new baby is challenging enough - but my sister says this swaddle really helps soothe her newbow (2 months now) and helps ease her into sleep. Highly recommend, great price point and easy gift option.
Favorite swaddle!
5 out of 5 stars
Thumbs up graphic, would recommend
Jessica - 1 year ago
Love this swaddle! I pretty much tried every swaddle that exists and this one is the only one my kids couldn't wiggle their way out of. The cute patterns and soft material is a major plus too!
Best swaddles
5 out of 5 stars
Thumbs up graphic, would recommend
Diana - 1 year ago
My little girl ninjas herself out of every swaddle I have tried except for these! I have 6 swaddles that we rotate and she won't sleep unless she's in her Norani swaddle. Game changer and super cute!
Great gift!
5 out of 5 stars
Thumbs up graphic, would recommend
Mary - 1 year ago
I've bought several of these as baby gifts for friends. Super soft and they come in the cutest prints! Always a hit!
the newborn golden ticket
5 out of 5 stars
Thumbs up graphic, would recommend
LM - 1 year ago
felt like winning the golden ticket when I got this for my baby. worked like a charm and is the easiest swaddle to use. perfect for quick diaper changes in the middle of the night, and there is no way your baby houdini is getting out of this one. the quality is amazing and the material is so soft. i bought all their girl prints :)
Amazing Baby Gift
5 out of 5 stars
Thumbs up graphic, would recommend
SeesawMN - 1 year ago
Got this for a friend who just had his first baby. Received a thank you note with glowing reviews about how soft it was and that they love the arm sleeves that keep the baby's arms snuggled in a natural position. If you are looking for a great gift or need the BEST Swaddle so your baby will sleep peacefully, this is the one!
Keeps baby secure and snug!
5 out of 5 stars
Thumbs up graphic, would recommend
Everett - 1 year ago
What a great swaddle with the little holder inside to keep baby wrapped up. Finally she can't escape! My baby is sleeping so much better with this swaddle :)
Best invention!
5 out of 5 stars
Thumbs up graphic, would recommend
Chloe - 1 year ago
Best swaddle ever invented! Makes a great gift for new moms as well!
Cute Shower Gift
5 out of 5 stars
Thumbs up graphic, would recommend
vvgmegan - 1 year ago
Bought these based on a recommendation for a cute shower gift, love the patterns!
Cozy Wrap
5 out of 5 stars
Thumbs up graphic, would recommend
Rotterlei - 1 year ago
This was the best purchase! So snuggly and easy to use. Wash and wears well!
Perfect for summer babies
5 out of 5 stars
Thumbs up graphic, would recommend
kailynhill - 1 year ago
This swaddle is perfect for keeping babies snuggled up tight, especially summer babies when it's not so cold!
Soft and Light weight
5 out of 5 stars
Thumbs up graphic, would recommend
Danny - 1 year ago
The material is very soft and light weight while still keeping our son warm!
Best swaddle I've ever used
5 out of 5 stars
Thumbs up graphic, would recommend
AY39 - 1 year ago
This is the only swaddle my kids could not break out of. And the only swaddle that kept them sleeping for hours! Love this product and I recommend it to every pregnant mama