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Not Your Mother's Sleep On It Overnight Hydrating Serum Cream - 4oz

Not Your Mother's Sleep On It Overnight Hydrating Serum Cream - 4oz - 2 of 4Not Your Mother's Sleep On It Overnight Hydrating Serum Cream - 4oz - 3 of 4Not Your Mother's Sleep On It Overnight Hydrating Serum Cream - 4oz - 4 of 4
Not Your Mother's Sleep On It Overnight Hydrating Serum Cream - 4oz - 1 of 4
$8.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Hydrating hair serum cream helps hairstyles look healthy and hydrated in between washes
  • Immediately absorbs for zero residue, leaving hair softer, shinier, smoother, and more manageable
  • Formulated with an ultra-moisturizing blend of Mushroom Extract and Squalane, providing immediate and lasting hair hydration
  • Boosts hair moisture for 48 hours and leaves hair 3X smoother after 24 hours
  • Lightweight and non-greasy hair care product features a Floral Fruity scent
  • Suitable for all hair types, including natural hair and color-treated hair, and can be applied to dry or damp hair
  • Sulfate-free, paraben-free, dye-free, alcohol-free, cruelty-free, gluten-free, and vegan
  • Depending on hair thickness, pump hair cream 1-4 times into hands, then apply to dry or damp hair, distributing from mid-length to ends

Description

Get an intense dose of immediate and long-lasting hair hydration at any step of your haircare routine. The Sleep On It Hydrating Serum Cream is a lightweight and non-greasy leave-in that deeply moisturizes your hair to instantly transform frizzy, dull, or dry hair into shinier, smoother, and softer hair strands.

Formulated with an ultra-moisturizing blend of Squalane and Mushroom extract, a natural source of Hyaluronic Acid, this hair treatment boosts hair moisture for up to 48 hours and delivers hair that is 3X smoother for up to 24 hours.

Easily apply the serum to dry or damp hair whenever you feel like your hair needs a moisture boost. Depending on hair thickness, apply one to four pumps, distributing from mid-lengths to ends.

Made with good vibes only, Not Your Mother's Sleep On It Hydrating Serum Cream is sulfate-free, paraben-free, dye-free, alcohol-free, cruelty-free, gluten-free, and vegan. This hair serum is great for all hair types and safe for natural and color-treated hair.
Hair Type: All Hair Types
Product Warning: Keep out of reach of children
Product Form: Serum
Package Quantity: 1
Beauty Purpose: Damage Repair, Hydrating, Moisturizing
Net weight: 4 fl oz (US)
TCIN: 89797013
UPC: 688047130654
Item Number (DPCI): 063-00-6264
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Ingredients:

water (aqua), c13-15 alkane, cetearyl alcohol, bis-diisopropanolamino- pg-propyl disiloxane/bis-vinyl dimethicone copolymer, isopentyldiol, behentrimonium chloride, saccharide isomerate, hydrolyzed ganoderma lucidum (mushroom) extract, hydrogenated ethylhexyl olivate, hydrogenated olive oil unsaponifiables, glycerin, acrylamidopropyltrimonium chloride/acrylates copolymer, isohexadecane, coceth-7, ceteareth-20, hydroxy propyl guar, caesalpinia spinosa gum, fragrance (parfum), phenoxyethanol, ethylhexylglycerin, lactic acid.

Shipping details

Estimated ship dimensions: 1.5 inches length x 2.3 inches width x 8 inches height
Estimated ship weight: 0.4 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: How often am I supposed to use this? For extra dry hair?

submitted by Lani - today
  • A: Great question Lani! You can use Sleep On It Overnight Hydrating Serum Cream every night if your hair needs it. Start by pumping one to four times into hands depending on your hair thickness (thicker hair may use more than fine hair). Apply to dry or damp hair before bedtime. Work through from mid lengths to ends. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - today
    Brand expert

Q: Do you wash this out in the morning or should u wash before applying?

submitted by Liz - 1 month ago
  • A: Hey Liz, Great question! No need to rinse out in the morning, we recommend to apply on to dry or damp hair. The Sleep On It Hydrating Serum Cream is a lightweight and non-greasy leave-in that deeply moisturizes your hair to instantly transform frizzy, dull, or dry hair into shinier, smoother, and softer hair strands. For all your future beauty questions, get real-time answers using the “Chat with a Virtual Beauty Consultant” button, found on every product page.

    submitted byTarget Beauty Consulting - 1 month ago
    Brand expert

Q: Is this product good to use on gray dry permed edges and your scalp

submitted by Shy - 2 months ago
  • A: Hi there! Thank you for your question! Our Sleep On It Overnight Serum Cream is suitable for all hair types. It is safe for both natural and color-treated hair. You can apply it to dry or damp hair. We recommend pumping one to four times into your hands, depending on your hair thickness, and distributing it from mid-lengths to ends before bedtime. This will help keep your ends hydrated and healthy. Shy, would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to reach out to our social media team. They’re here to assist you on your hair care journey and ensure you have a delightful experience!

    submitted byNYM Team - 2 months ago
    Brand expert

Q: Will this add moisture to hair? I have fine wavy hair and am unsure what I need exactly.

submitted by PleaseAnswerQuestion - 5 months ago
  • A: Hey, Great question! The Sleep On It Hydrating Serum Cream is a lightweight and non-greasy leave-in that deeply moisturizes your hair to instantly transform frizzy, dull, or dry hair into shinier, smoother, and softer hair strands. For real-time answers to all your beauty questions, use the “Chat with a Virtual Beauty Consultant” button on any beauty product page.

    submitted byTarget Beauty Consulting - 5 months ago
    Brand expert

Q: Is this good for permed hair?

submitted by Chia - 7 months ago
  • A: Hi there! Sure it is! Sleep On It Overnight Hydrating Serum Cream can be used in combination with other hair products in your nighttime routine. If you're using this at night, we'd recommend applying this as your last step right before you go to bed. Chia, maybe you'd like to have a personalized recommendation based on your hair type and needs? If so, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!

    submitted byNYM Team - 6 months ago
    Brand expert

Q: Is this good for colored hair? I used to use the hair mask , but can't find anymore

submitted by Dry hair lady - 9 months ago
  • A: Hi there! Thank you for your question. Yes! Sleep On It Overnight Hydrating Serum Cream is safe for color-treated hair. If you'd like a personalized recommendation based on your hair type and needs, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!

    submitted byNYM Team - 6 months ago
    Brand expert

Q: Is this safe to use on scalp?

submitted by sadinTarjayland - 11 months ago
  • A: Hi there! Thank you for reaching out! Our recommendation for using our Sleep On It Overnight Hydrating Serum Cream is to start by pumping one to four times into your hands, depending on your hair thickness (thicker hair may need more than fine hair). Apply it to dry or damp hair before bedtime, working it through from mid-lengths to ends. It’s a good night for softer hair! Maybe you'd like to have a personalized recommendation based on your hair type and needs? If so, we invite you to reach out to our social media team. They'll be happy to guide you on this hair care journey and ensure you have a positive experience!

    submitted byNYM Team - 6 months ago
    Brand expert

Related Categories

Summary of reviews

The Not Your Mother's Sleep On It Hydrating Serum Cream is a versatile product that guests appreciate for its lightweight formula and ability to hydrate hair overnight. Many guests report softer, shinier hair in the morning, making it a great addition to any hair care routine. While some guests find it less effective for very curly or coily hair, it generally works well for various hair types, especially those needing extra moisture and frizz control.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.5 out of 5 stars with 125 reviews
    effectiveness: 3.7 out of 5
    quality: 3.7 out of 5
    value: 3.6 out of 5
    60% would recommend
    10 recommendations

    Lovely hair product!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    flmatothree - 1 month ago, Verified purchaser
    I have naturally curly hair, and I love this serum! It’s light, has a nice smell without being over powering, and leaves my hair feeling soft without icky residue. Will definitely buy again!
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Favorite hair product

    5 out of 5 stars
    Rebelg - 2 months ago
    originally posted on NYM
    I’ve been using the product for a year and let me tell you that my hair is the healthiest it has been in a long time ! My family and friends have notice how healthy my hair is . I 100% recommend this product :D
    3 guests found this review helpful. Did you?

    Why the silicone?

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lolabeanola - 4 months ago, Verified purchaser
    I have fine wavy hair and one reason Not Your Mother’s products work well for me is that they don’t contain silicone, which weights down my hair and pulls the curl out of it. So why the silicone in this product? This is very disappointing and did nothing to improve my hair. I couldn’t wait to wash it out.
    1 reply from NYM Team team - 4 months ago
    Hi there! We’re sorry to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to reach out to our social media team. They’re here to assist you on your hair care journey and ensure you have a delightful experience!
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    GOAT

    5 out of 5 stars
    Lws928 - 4 months ago
    originally posted on NYM
    Okay this one is the GOAT. I have long, thick normal porosity hair. I try to avoid heat aside from blow drying and use heatless curlers. I use this at night and thought maybe my conditioner and glaze made my hair soft and shiny. So I skipped a night of this product and was disappointed. Apparently my hair isn't magical on its own and needs some help. For my routine aside from shampoo and conditioner, this is my cannot live without product. Some other things I like. It is lightweight and will not weigh my hair down. It is not oily or greasy. It smells good. A little goes a long way. It is a low price point but high quality. It seems to moisturize my drier hair. Here is a pic. It was 3 am in a train station in Belgium. I was rushed, it was rainy, and this was the only product I used on my hair.
    8 guests found this review helpful. Did you?

    Love it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Ace - 4 months ago, Verified purchaser
    Smells amazing. Not greasy. Does what it says. Love it
    quality: 5 out of 5
    value: 5 out of 5
    effectiveness: 5 out of 5
    Did you find this review helpful?

    So hydrating

    4 out of 5 stars
    Scout Driver - 5 months ago
    originally posted on NYM
    I’ve tried the dream routine night serum treatment from Amika and love it. I wanted to try a more affordable option from a brand I know I love. This is a great product. It leaves my hair very soft.
    3 guests found this review helpful. Did you?

    Meh

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Lalalalauren - 5 months ago, Verified purchaser
    I would say this product is “Meh”. I was looking for a product to put on my ends at night as I’m on my hair growth journey and I used 3 bottles of this over maybe 3 months. . I wouldn’t say I noticed a difference to keep it in stock. It was very lightweight and didn’t drag my hair down..it was maybe a little too lightweight for me. I have a lot of hair and felt like I needed to use more than the directions stated . I didn’t note any flakes or product buildup tho. I have waist length hair when straight and mid back 3a curls when naturally curly.
    1 reply from NYM Team team - 5 months ago
    Hi there! We regret to hear about your experience. Would you be interested in receiving a personalized recommendation tailored to your hair type and needs? If so, we encourage you to contact our social media team. They're here to assist you on your hair care journey and ensure you have a delightful experience!
    value: 3 out of 5
    effectiveness: 3 out of 5
    quality: 3 out of 5
    1 guest found this review helpful. Did you?

    Good so far. Smell is too strong

    5 out of 5 stars
    Gaellle - 5 months ago
    originally posted on NYM
    I’ve only been using this product for couple of nights but I like it so far. I just don’t like the smell. It’s strong, and it bother me a bit in the beginning. I feel like a poured a entire bottle of perfume on my hair. As I get older I like to use products that have less fragrance.
    2 guests found this review helpful. Did you?

    No difference

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    ANCDE - 7 months ago, Verified purchaser
    The product was nice and lightweight for night time. The scent was subtle too. However it made no difference if I used this at night or not, my hair texture and frizz was the same in the morning. I’ll stick to using a light oil instead. This might work better for not too curly or coily hair
    quality: 2 out of 5
    value: 2 out of 5
    effectiveness: 2 out of 5
    1 guest found this review helpful. Did you?

    Lessens Frizz!

    5 out of 5 stars
    LZee - 7 months ago
    originally posted on NYM
    This is actually super helpful in keeping frizz down especially if you’re trying to extend the life of your curls. The only con for me is the size of the bottle - I have A LOT of thick hair so this one little bottle doesn’t go a long way. But it does work!
    Did you find this review helpful?

    Makes My Hair Feel Healthy

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kay - 8 months ago, Verified purchaser
    I apply a few pumps of this in my hair once or twice a week and it makes my hair feel so soft and healthy in the morning!
    quality: 5 out of 5
    effectiveness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Makes hair super silky after showers

    5 out of 5 stars
    Thumbs up graphic, would recommend
    togostogo - 8 months ago, Verified purchaser
    I don’t know what magic is in this but I used it straight out of the shower and my hair has never felt softer Straight, fine hair
    value: 5 out of 5
    quality: 5 out of 5
    effectiveness: 5 out of 5
    4 guests found this review helpful. Did you?

    Amazing

    5 out of 5 stars
    Thumbs up graphic, would recommend
    colliedm - 9 months ago, Verified purchaser
    I have thick wavy hair and when it air dries, it’s frizzy. I applied the serum after I towel dried my hair and it dries amazing. I can flat iron my hair and it will hold that smooth, straight style effortlessly using this product. I highly recommend.
    effectiveness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    6 guests found this review helpful. Did you?

    Made my hair silky soft

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Leah007 - 11 months ago, Verified purchaser
    I have well water and it makes my hair dry and rough. This stuff makes my hair silky soft.
    quality: 5 out of 5
    effectiveness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Returned it

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Skunkhour - 1 year ago
    I should have known by reading the ingredients but this is not a good product and doesn’t really do what it claims. I’m getting my money back.
    effectiveness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    12 guests found this review helpful. Did you?

    Great for split ends

    5 out of 5 stars
    Minx - 1 year ago
    originally posted on NYM
    After trying this overnight serum, my ends are so much softer and feel 10x healthier!
    13 guests found this review helpful. Did you?

    A must try

    5 out of 5 stars
    Jermisia - 1 year ago
    originally posted on NYM
    [This review was collected as part of a promotion.] I love this moisturizer, it's more like a thicker serum, goes on smoothly, you're not rubbing it in forever, my foundation goes on smoothly and doesn't flake or rub off, leaves your skin feeling smooth..
    3 guests found this review helpful. Did you?

    I like it

    4 out of 5 stars
    Hes01231 - 2 years ago
    originally posted on NYM
    [This review was collected as part of a promotion.] In general I am a fan of the Not Your Mother's brand, I've never had any problems with any products from them and I've been using them for over a decade. This product is basically like a lightweight leave-in cream - it doesn't make my hair greasy and it does help with some frizz. I'm not totally blown away by it but I do keep using it, so that does say something. I'm not crazy about the smell of the product, I think if it was fruity smelling I'd be more excited to use it. I also wish it was either a squeezy tube or a regular stand up pump, this style of packaging is just a little inconvenient to store (I have a lot of hair products because I have curly hair). All in all, I am unsure if I'd repurchase this product but I am enjoying using it right now!
    9 guests found this review helpful. Did you?

    Good

    5 out of 5 stars
    Mzcaramel - 2 years ago
    originally posted on NYM
    [This review was collected as part of a promotion.] Sleep On It Hydrating Serum Cream works wonders! I have dry ends to my hair due to the heat tools that I use, so putting this on at night before going to bed really helps to make my hair feel more soft the next day. This doesn't make my hair feel heavy or oily at all.
    7 guests found this review helpful. Did you?

    It’s great

    5 out of 5 stars
    misr - 2 years ago
    originally posted on NYM
    [This review was collected as part of a promotion.] Not Your Mother's Sleep On It Hydrating Serum Cream is like beauty sleep for your hair. It's lightweight, smells great, and leaves my hair looking healthier and shinier. A must-try for haircare while you sleep!
    3 guests found this review helpful. Did you?

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