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Nourison Farmhouse Natural Jute Flatwoven Rug

Nourison Farmhouse Natural Jute Flatwoven Rug - image 1 of 4
Nourison Farmhouse Natural Jute Flatwoven Rug - image 2 of 4
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Nourison Farmhouse Natural Jute Flatwoven Rug - image 1 of 4
$75.42 sale price when purchased online
$137.00 list price
Target Online store #3991

About this item

Highlights

  • RUSTIC CHARM: This jute rug instantly grounds any space – from modern boho to farmhouse and cottage decor – in cozy, welcoming style.
  • NATURALLY SUSTAINABLE: This rug is handmade with naturally renewable jute fibers, bringing with it an organic feel and subtle but unique differences that reflect the individual style of each weaver. Colors may vary slightly as a result.
  • GREAT FOR LAYERING: With a solid color and firm texture, this flat weave rug is perfect for layering under patterned rugs.
  • Due to construction with natural materials, shed fibers may appear underneath the rug. Vacuum underneath the rug to minimize buildup.
  • We recommend a rug pad to help keep your rug in place and extend its life.
  • Due to construction with natural materials, shed fibers may appear underneath the rug. We recommend a rug pad to help keep your rug in place and extend its life

Description

This cozy jute rug from the Natural Jute Collection brings a grounded, earthy vibe to your space. The flatwoven construction has a surprisingly soft feel, with a neutral finish that beautifully complements a variety of styles, including cottage, boho, and farmhouse décor. This versatile design adds organic charm to high traffic areas of the home. Great for layering or as a standalone addition to your living room, bedroom, or hallway. We recommend a rug pad to help keep your rug in place and extend its life.
Features: Runner (shape)
Dimensions (Overall): 120 inches (L), 27 inches (W)
Fabric Name: Woven
Construction Technique: Handmade
Style: Area Rugs
Indoor/Outdoor: Indoor
Backing Material: 100% No Backing
Rug Material: 100% Jute
Pile type: Flat Pile
Protective Qualities: Not Applicable
Rug pile height: Medium Pile (0.5"-1")
Style: Flatweave Rugs
Care & Cleaning: Spot or Wipe Clean
TCIN: 91773536
UPC: 099446974013
Origin: imported

The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.

We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.

If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 28 inches length x 7 inches width x 7 inches height
Estimated ship weight: 10.78 pounds
item ships from third party seller: Nourison

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Summary of reviews

The jute rug has received a mix of enthusiastic and critical feedback from guests. Many appreciate its aesthetic appeal, natural texture, and affordability, making it a great addition to various spaces like dining rooms and home offices. However, concerns about durability, shedding, and unpleasant odors have been noted. Overall, it offers a stylish and cozy option for those seeking a natural fiber rug, but guests should be mindful of potential quality issues.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.0 out of 5 stars with 58 reviews
    design: 4.18 out of 5
    value: 3.79 out of 5
    quality: 3.58 out of 5
    easy to clean: 3.59 out of 5
    63% would recommend
    36 recommendations

    Do not recommend

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jaclyn - 1 month ago, Verified purchaser
    Loved it for the first couple of weeks and then it started coming unraveled and now it just looks awful.
    design: 1 out of 5
    value: 1 out of 5
    quality: 1 out of 5
    easy to clean: 1 out of 5
    1 guest found this review helpful. Did you?

    Jute Ivory

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Alexandria - 2 months ago, Verified purchaser
    I am so excited that my new ivory jute rug came in. it was exactly what I was looking for and more. The quality seems to be great, softer to the touch than I expected. The color is exactly as it described. The size is just right. Can't say anything bad about this purchase.
    Did you find this review helpful?

    Dining Room Rug

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Courtney O - 2 months ago
    I have the sage in my dining room and it looks great! Looks expensive but is a wonderful price.
    design: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Perfect layering rug

    5 out of 5 stars
    Thumbs up graphic, would recommend
    NYCgirl0815 - 2 months ago, Verified purchaser
    I purchased this rug in the shade "ivory" to layer in my bedroom for ultimate cozy vibes. I am so pleased with how quickly it arrived and how beautiful it sits over top another rug I already own. It adds the perfect amount of gorgeous farmhouse texture. Already want to get the deep green for my living room.. don't tell my husband :) Highly recommend this colorful jute beauty
    design: 5 out of 5
    value: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    DO NOT BUY!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Hayley - 2 months ago, Verified purchaser
    Do not buy this rug! It starts to fray and fall apart almost immediately and if you aren’t able to return it within the 3 month window target will do nothing for you because it’s shipped through a third party supplier. The actual worst customer service I’ve ever experienced. The rug also produces so much dirt when I rolled it up to return there were PILES of dirt under it because it’s a jute rug. I’m an avid target customer but this rug is not it!!!! Keep scrolling!
    design: 1 out of 5
    quality: 1 out of 5
    easy to clean: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Beautfuk area rug for dining room

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Blueandwhiteforever - 3 months ago
    Simple and affordable rug for my dining room. Love it! My puppy approves too.
    quality: 5 out of 5
    value: 5 out of 5
    design: 5 out of 5
    easy to clean: 5 out of 5
    1 guest found this review helpful. Did you?

    Meh

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    jshappybaby - 3 months ago, Verified purchaser
    The rug is pretty and a nice color, but the quality is not great. It’s crooked and already fraying, can’t imagine it will last through much wear and tear at all. Wish I would have spent a little more for better quality.
    quality: 1 out of 5
    design: 2 out of 5
    easy to clean: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

    Wrong size and smells like mold

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    molly - 3 months ago, Verified purchaser
    I ordered a 7’x10’ and received a 6’x8’ that has a strong mold smell. Hopefully the store will allow me to return it.
    design: 1 out of 5
    value: 1 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    Did you find this review helpful?

    Loving this new rug!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    RUNNER2020 - 4 months ago, Verified purchaser
    I’m thrilled with my new jute rug! Its natural texture and warm, earthy tones have transformed my space, adding both style and comfort. The quality is exceptional, and it’s surprisingly easy to maintain. This rug is a perfect blend of durability and elegance. Highly recommended!
    design: 5 out of 5
    value: 5 out of 5
    easy to clean: 5 out of 5
    Did you find this review helpful?

    My order too yellow

    3 out of 5 stars
    diggymart - 5 months ago, Verified purchaser
    The color wasn’t as natural as I was looking for. It’s on the yellow side. I’m returning
    Did you find this review helpful?

    Dont buy

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Loveknox - 5 months ago, Verified purchaser
    It is literally falling apart and have only had it a couple of months
    design: 1 out of 5
    quality: 1 out of 5
    easy to clean: 2 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Falling apart quickly

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Target gal - 5 months ago, Verified purchaser
    I purchased this rug and have not even had it down on the floor for about 2 weeks and it is already coming apart. I assume it’s the way it is weaved. I’m super bummed about the quality!!! Also it slides around on wood floors so make sure you get a pad for under it! Another purchase to add to the price of this. I would not buy again nor recommend.
    value: 1 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    2 guests found this review helpful. Did you?

    Love this rug!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Steph24 - 6 months ago
    Love the color and everything about this rug! I was expecting it to shed a lot while unrolling and putting it down, but it didn’t! But the rug, you won’t be disappointed!
    design: 5 out of 5
    easy to clean: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    1 guest found this review helpful. Did you?

    This is the one

    5 out of 5 stars
    Thumbs up graphic, would recommend
    KP - 6 months ago, Verified purchaser
    Great quality and aesthetic.
    design: 5 out of 5
    quality: 5 out of 5
    easy to clean: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Not practical for high traffic areas

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Snowie - 6 months ago, Verified purchaser
    Aesthetic wise it’s beautiful but I do not like that it constantly slides. There’s no grip on the bottom. I got tired of it not staying in place and replaced it with something more practical. Also, you cannot wash it.
    design: 5 out of 5
    easy to clean: 1 out of 5
    quality: 2 out of 5
    value: 2 out of 5
    Did you find this review helpful?

    Got a bad one

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    jonifromtheblock - 7 months ago
    I've had this for a month and it's already unraveling:(
    design: 4 out of 5
    easy to clean: 4 out of 5
    quality: 2 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Rug

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Design girl - 7 months ago, Verified purchaser
    Smells funny hard to clean
    quality: 3 out of 5
    design: 3 out of 5
    value: 3 out of 5
    easy to clean: 1 out of 5
    Did you find this review helpful?

    Jute rug

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Deb - 7 months ago, Verified purchaser
    Love the color and look of this rug!
    Did you find this review helpful?

    Entry rug

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Curtains - 10 months ago, Verified purchaser
    Awesome replacement rug
    design: 5 out of 5
    value: 5 out of 5
    easy to clean: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Disappointed

    3 out of 5 stars
    Thumbs down graphic, would not recommend
    Jaimie R - 11 months ago, Verified purchaser
    I love the look of the rugs, however, as I vacuum them, the ropes are coming loose. I have a feeling these rugs won’t last long before I will have to replace with something else.
    value: 2 out of 5
    easy to clean: 1 out of 5
    quality: 1 out of 5
    design: 2 out of 5
    4 guests found this review helpful. Did you?

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