$20.49 when purchased online
Target Online store #3991
About this item
Highlights
- I KNOW THAT'S BRIGHT COLOR PALETTE: Reintroducing an icon: she's back and brighter! Pop off with vibrant brights. Instantly go from day to play with a splash of vibrant, 1-swipe color.
- VEGAN FORMULAS & SHADES: Get ready to create endless, ultimate looks with our pro-curated, vegan shades and formulas.
- ALL EYES ON EYE MAKEUP: Complete your look with our full range of NYX Professional Makeup eye makeup products from eyeshadow palettes to mascara, eyeliners, concealers, setting sprays, and eyebrow products
- CRUELTY FREE COSMETICS: We believe animals belong in our arms, not in a lab; All of our makeup is certified and acknowledged by PETA as a cruelty free brand; We don't test any of our products on animals
- DISCOVER NYX PROFESSIONAL MAKEUP: Try all of our professional makeup and beauty products today, from eye shadow, eyeliner, mascara and false lashes to lipstick, foundation, primer, blush, bronzer, brushes and more
Description
Turn up and switch up your looks with our Ultimate Palettes! Each palette features 16 vegan true-to-pan payoff shades to create a wide range of looks. From rich mattes to bright shimmers, there's a palette for every look and mood. Instantly go from day to play with a splash of vibrant, 1-swipe color! Create ultimate looks with our pro-curated, vegan shades and formulas. Curated by makeup pros in LA for all skintones.
Suggested Age: 13 Years and Up
Color Palette: Medium Tones
Product Form: Pressed Powder
Beauty Purpose: Brightening
TCIN: 88276642
UPC: 800897245481
Item Number (DPCI): 052-10-8803
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
talc, mica, ci 19140/yellow 5 lake, silica, paraffinum liquidum/mineral oil/huile minerale, dimethicone, magnesium stearate, boron nitride, synthetic wax, ethylhexyl palmitate, ci 77891/titanium dioxide, methicone, polyisobutene, phenoxyethanol, diethylhexyl syringylidenemalonate, sorbic acid, caprylyl glycol. pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, ethylhexylglycerin, caprylic/capric triglyceride, aluminum hydroxide, ci 42090 / blue 1 lake. calcium aluminum borosilicate. dimethicone, ci 19140/yellow 5 lake, isopropyl isostearate, talc, ci 77891/ titanium dioxide, ethylhexyl stearate, synthetic wax, pentaerythrityl tetraisostearate, synthetic fluorphlogopite, silica, magnesium stearate, polyisobutene, paraffinum liquidum/mineral oil/huile minerale. ci 77491/iron oxides, diisostearyl malate, ci 42090 / blue 1 lake, phenoxyethanol, tin oxide, diethylhexyl syringylidenemalonate, sorbic acid, caprylyl glycol, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, methicone, apply face pigments to your temples and cheeks to level up your look. do not use on the eyes. talc, mica, ci 77891/titanium dioxide, silica, ci 42090 / blue 1 lake, boron nitride, synthetic wax, dimethicone, magnesium stearate, paraffinum liquidum/mineral oil/huile minerale, ci 19140/yellow 5 lake, methicone. aluminum hydroxide, caprylic/capric triglyceride, caprylyl glycol, ethylhexyl palmitate, ethylhexylglycerin, polyisobutene, diethylhexyl syringylidenemalonate, pentaerythrityl tetra-di-t-butyl hydroxynydrocinnamate, sorbic acid, phenoxyethanol.,synthetic fluorphlogopite, calcium aluminum borosilicate, dimethicone, talc, ci 77891/titanium dioxide, isopropyl isostearate, ethylhexyl stearate, synthetic wax, pentaerythrityl tetraisostearate, magnesium stearate, polyisobutene, paraffinum liquidum/mineral oil/huile minerale, aluminum hydroxide, tin oxide, methicone, aluminum benzoate, caprylic/capric triglyceride, caprylyl glycol, diisostearyl malate, ethylhexylglycerin. diethylhexyl syringylidenemalonate, pentaerythrityl tetra-di-t-butyl hydroxynydrocinnamate, sorbic acid. phenoxyethanol, ci 15850/red 7 lake, ci 45410/red 28 lake, ci 15850/red 6, ci 19140/yellow 5 lake.
Shipping details
Estimated ship dimensions: 4 inches length x 4 inches width x 0.4 inches height
Estimated ship weight: 0.235 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The eyeshadow palette is generally appreciated by guests for its pigmentation, blendability, and color range. However, some guests express disappointment over certain colors not being eye-safe and the palette being misleadingly marketed as an eyeshadow palette. The neutral colors are especially liked for their versatility for everyday use.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 1382 reviews
easy to apply: 4.31 out of 5
easy to remove: 4.75 out of 5
long lasting: 4.15 out of 5
quality: 3.96 out of 5
value: 3.59 out of 5
69% would recommend
82 recommendations
Warms
5 out of 5 stars
Yvie - 19 days ago
originally posted on NYX Professional Makeup
Shadows are soft easy blends. Range of warm shades is perfect for contours
16 pallet eyeshadow
5 out of 5 stars
catinamc112 - 1 month ago
originally posted on NYX Professional Makeup
I love the warm natural it my favorite go to pallet I always buy more than one
NOTE THIS PRODUCT IS ONLY HALF EYE SHADOW
1 out of 5 stars
Thumbs down graphic, would not recommend
MeMD - 1 month ago
I am very frustrated by this product and this advertising. I bought it in store thinking that it was all eye shadow. I got it home, opened it, and then noticed that half of them are marked as not safe for eyes and for face only. Now when I look it up on the Target web site, three of the four color palettes have 'for face only' colors in them - and the product is titled "NYX Professional Makeup Ultimate Eyeshadow Palette".. NOTE THIS PRODUCT IS ONLY HALF EYE SHADOW - THE TARGET WEB SITE DESCRIPTION IS MISLEADING. I attached a screen print of the Target web site from today. The in store messaging is very similar.
Great buy
5 out of 5 stars
PMACK - 1 month ago
originally posted on NYX Professional Makeup
Goes on and stays. Great palate for a cozy look. Fits well with brown eyes
Excellent high-quality product
5 out of 5 stars
DrBev - 1 month ago
originally posted on NYX Professional Makeup
This eyeshadow palette is my go to makeup product. The pigment is rich in every color. The texture of the shadow powder is so fine that application and coverage is easy. I use every color on the pallet. I get compliments on my eyeshadow nearly every day. A good look is in the details. This shadow is a must have as a part of your beauty routine.
Amazing palette
5 out of 5 stars
nisopiso_4654 - 2 months ago
originally posted on influenster.com

Love the pigmentation in this eyeshadow palette all the color options are great who would not want these options for make up this brand always surprises me how great it is
its beautiful
1 out of 5 stars
roseblessed - 2 months ago
originally posted on NYX Professional Makeup
if you buy it in the mail - like i did - it will break - i called nyx and they replaced it - yet again it came all broken - so we went to another glimmer so i cannot rate this
1 reply from Consumer Care Center team - 2 months ago
Hi there. We are sorry to hear about the experience you had with our Ultimate Shadow Palette. We would like to speak with you directly about it. Please give us a call @ call us at 844 335 3510 MF8:00 am – 8:00 pm ET for assistance. Looking forward to speaking with you.
Absolutely Love the color!
4 out of 5 stars
Croszak1074 - 2 months ago
originally posted on NYX Professional Makeup
Love the colors! Glitters are a bit sheer, but build them a little and it's perfect!
Would definitely recommend to my friends!
5 out of 5 stars
Bob23 - 2 months ago
originally posted on NYX Professional Makeup
I LOVE THIS PALETTE! it’s definitely become my new favorite palette to use. I use the two brown shades since I have blue eyes to make them pop, and I can use the glitter shades too for everyday looks, this palette has a great blend of neutral colors and blues!!!
Misleading
1 out of 5 stars
Thumbs down graphic, would not recommend
Tenacioussnails - 2 months ago
I thought I was ordering an eye pallete but half of the color pods are not for use on eyes! They are also not even in one clear section. I didn't open and returned.
2 colors were empty
2 out of 5 stars
LZ - 3 months ago, Verified purchaser
Received product with 2 colors were missing. They were broken and spilled in the package.
1 reply from NYX Cosmetics Team team - 3 months ago
Hi LZ. We are sorry to hear about the experience you had with NYX Professional Makeup Ultimate Eyeshadow Palette. We would like to speak with you directly about it. Please give us a call @ 844-335-3510 , 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Great nudes for any occasion
5 out of 5 stars
rosecolouredglasses_789 - 4 months ago
originally posted on influenster.com

I love the variety of nude colours in this palette. They’re easy to blend together if you want to be a bit playful with it. I use it for everyday use as well as for special occasions. They’re ideal for travelling they don’t break or fall out, I’ve tested it multiple times.
AWSOMENESS
5 out of 5 stars
CHRYSTILAVV - 4 months ago
originally posted on NYX Professional Makeup
I LOVE THE PALETTE, THE COLORS ARE SO VIBRANT & SO UNIQUE. (:
A little fallout
5 out of 5 stars
kimv67_874 - 4 months ago
originally posted on influenster.com

Good pigmentation, blend very well, nice packaging, color is good, clean, fallout a little bit. Last for hours , but need setting spray to block everything
Neutral
5 out of 5 stars
Domineering - 4 months ago
originally posted on NYX Professional Makeup
It’s smooth going on and lasts. Great neutral shades
Shades on my skin were ashy
1 out of 5 stars
MoxieMoo - 5 months ago
originally posted on NYX Professional Makeup
Unfortunately, this product didn’t work for me. While the colors appeared vibrant when swiped on me they were ashy. In order to make them work I’d have to use stage foundation and concealer in stark white to get the color payoff. I don’t think k it’s a bad product per se. It just didn’t work as I hoped for me
1 reply from NYX Professional Makeup team - 5 months ago
Hi MoxieMoo, thanks for reaching out about Ultimate Shadow Palette. We are sorry to hear this palette was not what you had hoped for. We recommend trying Ultimate Glow Shots Liquid Eyeshadow. This formula features no flake, no fallout, and up to 12 hour wear! Step into the spotlight with liquid luminosity in a wide range of wearable and fun shades. We hope you give it a try! xoxo
Cute
5 out of 5 stars
Bobibobibobobibo - 5 months ago
originally posted on NYX Professional Makeup
I wanted a nyx shadow palette since I was in the high school. Now I'm in my graduate school. Although the version is updated, I finally got one. Love it.
Love it
5 out of 5 stars
indrej7 - 5 months ago
originally posted on influenster.com

Beautiful palette with various nude shades from light to darker brown. Perfect to create daily light makeup. Colour easy to blend and stays in place all day
I am very impressed with this product & style !!!
5 out of 5 stars
Cosmetguy12 - 5 months ago
originally posted on NYX Professional Makeup
[This review was collected as part of a promotion.] I love this product for the different shades and verity of style I can mix and match !
Just so-so
3 out of 5 stars
Suzy1021 - 5 months ago
originally posted on NYX Professional Makeup
When I saw this color palette, I really liked all the colors. They were all colors that I would normally use. However, I didn’t realize until I got home and opened it, that all the colors were not usable on the eyelid. And, most of these were why I bought this palette in the first place. Very disappointed that I will be only using part of this product and the rest will be tossed out unused. I would not have bought this product if I was aware of this.
1 reply from Consumer Care Center team - 5 months ago
Hello there! Thank you for sharing your experience with our Ultimate Shadow Palette. We are sorry to hear this product didn't provide the results you expected. We will be passing along your feedback to our team and we thank you!