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Odele Curl Defining No-Lather Shampoo for Deep Moisture + Strength - 13 fl oz
$11.99 when purchased online
Target Online store #3991
About this item
Highlights
- Deeply moisturizing
- No lather co-wash
- Nourishing
- For all curly hair types
- Clean, cruelty-free, vegan
- Dermatologist Tested
Description
Deeply hydrating, this salon-grade no-lather shampoo gently removes buildup without stripping your hair dry. Fortified with amino acids, this shampoo locks out frizz, locks in moisture and helps strengthen hair over time. You're about to reach your full curl potential.
Packaging contains >30% recycled content.
Scent: Ylang Ylang, Oakmoss, Cucumber
Hair Type: Curly, Textured, Frizzy
Health Facts: Formaldehyde Donor-Free, Phthalate-Free, Dye-Free, Gluten-Free, Sulfate-Free, Artificial Fragrance-Free, Vegan, Formaldehyde-Free, Paraben-Free
Product Form: Liquid
Sustainability Claims: Contains Recycled Content, Recyclable, Cruelty-Free, Not Tested on Animals, Plant-Based
Beauty Purpose: Strengthening, Smoothing, Moisturizing, Curl Enhancing, Damage Repair
Net weight: 13 fl oz (US)
Features: Dermatologist Tested
TCIN: 76581810
UPC: 860001601541
Item Number (DPCI): 063-00-9758
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, tetrasodium glutamate diacetate, cetearyl alcohol, cocamidopropyl betaine, glycerin, propanediol, stearic acid, amaranthus caudatus seed extract, hydrolyzed rice protein, xanthan gum, guar hydroxypropyltrimonium chloride. cetyl alcohol, mannan, steareth-2, steareth-100, hydroxyethylcellulose, phenoxyethanol, ethylhexylglycerin, citric acid, fragrance
Shipping details
Estimated ship dimensions: 2.37 inches length x 2.37 inches width x 8 inches height
Estimated ship weight: 0.97 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Can my boyfriend use this? Like does it have a feminine smell?
submitted by Bean - 6 months ago
A: Great question. Odele Curl defining shampoo can be used by both men and women and has a Ylang Ylang, Oakmoss and Cucumber scent. Get real-time answers to all your future beauty questions using the “Chat with a Virtual Beauty Consultant” button on every product page.
submitted byTarget Beauty Consulting - 6 months agoBrand expert
Q: Is this shampoo safe for colored hair?
submitted by Hautemama - 10 months ago
A: This product is indeed color safe! Thanks for asking!
submitted byOdele Team - 10 months agoBrand expert
Odele Beauty Curl-Defining Collection
About the collection
Achieve your full curl potential with our Curl-Defining Collection, designed for thirsty, medium to coarse curls + coils. Gently cleanse with our no-lather Curl-Defining Shampoo, formulated to pull out impurities while protecting your natural oils. For those days when you need a deeper detox, our Clarifying Shampoo uses sulfate-free latherers and chelation technology to bust through stubborn buildup without stripping or drying your hair. Follow up with our most moisture-rich conditioners and treatments for soft, flexible definition that lasts for days.
All Odele products are clean, salon-grade, gender-neutral and meant to be shared. Developed based on hair type and texture, our products are free from sulfates, formaldehyde, phthalates, paraben, dyes, synthetic fragrances and the 1,328+ cosmetic ingredients banned by the E.U. Odele formulas are also cruelty-free, vegan, allergy-tested, color safe and dermatologist-tested.
All Odele products are clean, salon-grade, gender-neutral and meant to be shared. Developed based on hair type and texture, our products are free from sulfates, formaldehyde, phthalates, paraben, dyes, synthetic fragrances and the 1,328+ cosmetic ingredients banned by the E.U. Odele formulas are also cruelty-free, vegan, allergy-tested, color safe and dermatologist-tested.
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Summary of reviews
This no lather shampoo has garnered mixed feedback from guests, particularly those with curly hair. While some appreciate its moisturizing properties and pleasant scent, others find it leaves their hair feeling greasy and unclean. Many guests highlight the importance of adjusting to the no lather formula, which can take time. Overall, it seems to work best for those with thicker, drier hair types, providing curl definition and hydration without stripping natural oils.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.7 out of 5 stars with 374 reviews
effectiveness: 3.35 out of 5
quality: 3.56 out of 5
value: 3.51 out of 5
48% would recommend
109 recommendations
Drys out end + have to use a lot on scalp!
1 out of 5 stars
Thumbs down graphic, would not recommend
Melissa - 1 day ago, Verified purchaser
Because it doesnt lather, the product doesn't spread so I had oily parts underneath the top area. Fixed the issue by spot shampoo'ing which is really time consuming & inconvenient. Always focused mainly on scalp but ends always ended up reallyyyy drying out, doing nothing for my curls (absolutely no definition) instead probably harming them. You're better off with OGX or Maui
Love this curl shampoo!
5 out of 5 stars
Thumbs up graphic, would recommend
Clem - 3 days ago, Verified purchaser
This is my favorite curl shampoo! I have purchased other, more expensive (like way more) curl shampoos but I keep coming back to this one. The only thing I don't like is how thick it is. I add water to it and shake otherwise I have to use both hands to squeeze it out.
Love this! Leaves my hair
5 out of 5 stars
Jourdan D. - 6 days ago
originally posted on odelebeauty.com
Love this! Leaves my hair and scalp feeling super clean without my curls feeling dry
Love it!!
5 out of 5 stars
Gail T. - 14 days ago
originally posted on odelebeauty.com
This is the best curl defining shampoo I have ever used! It is affordable as well!! Very happy customer!!
Would not buy this product again.
1 out of 5 stars
Katie - 3 months ago
originally posted on http://odelebeauty.com

I couldn't even get through half of the bottle it was so bad. It would leave a residue on my scalp that I had to pick and scratch off.
Great product and price
5 out of 5 stars
Thumbs up graphic, would recommend
SK - 5 months ago
This is definitely not a suddsy shampoo but I like that it isn't, meaning it mostlikelyisn't stripping and drying out. I hadn't cleansed my hair for 3 day's, with product in my hair...curls. I was worried about reviews stating it left greasiness in their hair, but I didn't experience that at all. I treated it like a cleansing conditioner and started from my ends to my scalp. Rubbed my scalp area for 3-4 minutes to be sure I thoroughly got problem areas even. Made sure I washed it out, again making sure to rub the scalp, my hair was not greasy at all, even after using the conditioner. My curls are doing exactly ehat they should be, I even got some coils, that doesn't always happen unless I'm at the beach orbusing expensive curl products. I do not have very thick hair but decently thick ...medium strands. I used the leave in conditioner afterwards and was impressed that I didn't have to use any curl pruduct. It has a light floral smell, and I usually don't like floral scents, this was pleasantly pleasing. I will be purchasing again.
Heavy/greasy
2 out of 5 stars
MJohnson16 - 5 months ago, Verified purchaser
I have 3b/c hair and this shampoo leaves my hair so heavy and greasy. Feels and looks unwashed! I love the scent and ingredients but it’s soooo heavy. Maybe for more coarse more dry hair?
1 reply from Odele Team team - 5 months ago
Thanks for taking a moment to share your experience with us. We recommend exchanging this product for a shampoo or conditioner with a lower moisture content such as the Smoothing or Volumizing line or we recommend adding the Clarifying Shampoo into your routine once a week. If you give this a try, let us know!
Lathered and dried out my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
- 5 months ago, Verified purchaser
I was expecting this product to be like a conditioner that would clean my hair. Instead it was just low-lather shampoo. It foamed up and left my hair far more stripped than my regular shampoo. I was completely perplexed, but when I shook the bottle, there were soap bubbles inside. In hindsight, I should have done that first, and maybe even put some on my hands to see if it really was a "no lather" product. I had high hopes for this, but it completely failed. Maybe I got a bad batch, I don't know.
1 reply from Odele Team team - 5 months ago
Thanks for sharing your experience with us. We are sorry to hear that it did not hit the mark for you. We would love to know more about your use. Send us over an email to hello@odelebeauty.com.
Good concept but the smell...
3 out of 5 stars
Trenae - 6 months ago, Verified purchaser
It is moisturizing however the smell is almost unbearable. It should have at least had an essential oil like lavender or rose mixed with it. Unfortunately due to the weird smell that I can hardly tolerate, I won't be using this product line anymore. I wish I could return it.
AWFUL!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Cheezysquirrelz - 6 months ago, Verified purchaser
Seriously, this has to be the worst shampoo I’ve ever used. It made my curly hair look and feel extremely greasy and flat with dry ends. My hair is also suddenly falling out like crazy. If I touch my hair at all, I’m getting 5-10 strands. This is insane. I’m seeing piles of my hair all over the house now. I get a huge wad in the shower. I have a ton of new split ends too. I hate that this has RUINED my hair. On top of all that, my scalp is so itchy and flaky now! How can they sell this product?!?
1 reply from Odele Team team - 6 months ago
We are sorry to hear about your experience. Odele products undergo industry recognized, third-party laboratory testing and evaluations to ensure they meet our high-quality standards. As you may know, hair loss can be caused by heredity, hormonal changes, medical conditions, or just part of aging. Nonetheless, if you have concerns about your hair loss, we recommend that you stop using the product and consult your physician or healthcare provider. For more information, please reach out to us at hello@odelebeauty.com so we can learn more about your experience.
We love Odele!!!
5 out of 5 stars
Thumbs up graphic, would recommend
kae - 6 months ago
I have officially switched to Odele forever. I love their products and how CLEAN they are. C l e a n ! So wonderful.
Greasy!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarahbean13 - 7 months ago, Verified purchaser
My hair feels so greasy! I can usually go 2-3 days without washing my hair. This within 12 hours my hair feels greasy! First wash was bad, 2nd wash was worse!! Waste of money!
1 reply from Odele Team team - 7 months ago
Thanks for taking the time to share your review with us. We are sorry to hear that this product was not a good fit for you and your hair.
Love it!
5 out of 5 stars
Thumbs up graphic, would recommend
Liz - 7 months ago, Verified purchaser
I love using a no lather shampoo for every other wash day. My hair is so smooth and soft after using this and the conditioner. Easy to manage with defined curls. The scent is a gorgeous herbal smell- smells like an expensive shampoo. Has not bothered my sensitive scalp. So hard to find no lather shampoos that aren’t high end/ expensive. SO happy to have found this.
Do not like it
1 out of 5 stars
Thumbs down graphic, would not recommend
SamS - 7 months ago, Verified purchaser
I really dislike this shampoo. I hate how it doesn’t lather. My hair does not feel clean, and since I’ve been using it my scalp has become dry, itchy, and red. Do not recommend! The conditioner seems okay.
1 reply from Odele Team team - 7 months ago
Thanks for taking the time to share your honest feedback with us. We will love to learn a bit more about your use and hair type to make any additional recommendations. Please send us an email to hello@odelebeauty.com.
Perm Care
5 out of 5 stars
Thumbs up graphic, would recommend
Kristi - 7 months ago, Verified purchaser
I recently permed my hair 'curly' again after several years of straightening it. Wanted to moisturize and avoid all the controversial ingredients. It took a little getting used to the 'no-lather' aspect and how much to use for my hair. I'm a week in, and so far am pleased with the results. I'm using this in combination with the coordinating conditioner as well. No residue, well moisturized, no heaviness after washing.
A No-Go
2 out of 5 stars
Anonymous Girly - 8 months ago
originally posted on http://odelebeauty.com

I switched to this shampoo and my hair is left feeling absolutely awful. It doesn't clean my scalp or my hair. It leaves a super greasy feeling on my hair. I've tried the smoothing shampoo and I would recommend that one, but the no-lather shampoo is not worth the money.
Great
5 out of 5 stars
Thumbs up graphic, would recommend
Marie - 1 year ago
I go back and forth with this one and the unscented shampoo. They both leave my hair moisturized and soft. I love that the ingredients are all natural, this can cause the shampoo to be harder to lather. I add a little bit of water in my hand with the shampoo and that seems to help. I do recommend this brand
Greasy. Dandruff. Unclean.
1 out of 5 stars
Thumbs down graphic, would not recommend
HS - 1 year ago, Verified purchaser
I love their other products so I was excited to use this to enhance my waves. Boy was I wrong. It didn’t do that, made my hair greasy and heavy, did not feel clean, and caused some dandruff. It was awful. My hair never felt clean and I’ve used the whole thing because I thought it was just me not doing something right. Nope. It just sucks.
1 reply from Odele Team team - 1 year ago
Hi There! We are sorry to hear that this product did not hit the mark for you. It might be a little too heavy on the moisture for your hair. We would recommend trying out the Smoothing Shampoo or adding the Clarifying Shampoo to your routine once a week.
Worst shampoo ever
1 out of 5 stars
Thumbs down graphic, would not recommend
Hayley - 1 year ago, Verified purchaser
Genuinely don’t understand how this can be considered a shampoo. I tried to wash my hair with this for the first time and as soon as I started massaging my scalp it felt super heavy and weighed down. If felt like I was washing my hair with Vaseline. Absolutely would have left my hair extremely greasy and unclean. Luckily I had some of my old shampoo left so I rinsed this stuff out and re washed my hair with something else. But my gosh, this is the worst shampoo I’ve ever tried in all my 30 years. Please listen to the negative reviews lol. I didn’t, and I regret it! Hopefully target will let me return.
1 reply from Odele Team team - 1 year ago
Hi There! We are sorry to hear this product was not what you expected. We appreciate you giving it a try.
Moisturized, lightweight curls. Oily, dirty scalp.
3 out of 5 stars
CurlJourney - 1 year ago
Not my favorite :(! I switched to this shampoo because I have low porosity curls and need all the moisture I can get. Although this shampoo has really made my curls feel moisturized, frizz-free, lightweight, and beautiful up to 4 days after wash day—my scalp feels and looks really greasy! By day 3 my scalp is desperately asking for a refresh LOL. For reference, I have 2b curls and my hair is thin. I’m thinking it might just be my hair texture that doesn’t work with this shampoo. Going to try buying another shampoo and switching to this brand’s conditioner to see if that’s any better because I like the frizz free element of this product.
1 reply from Odele Team team - 1 year ago
Thanks for sharing your detailed experience with us. We would recommend incorporating our Clarifying Shampoo in your routine to get that deep wash you might be looking for. Then on your other wash days, you can use our Curl Defining line. Give this a try and let us know how it works for you!