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Ogilvy on Advertising - by David Ogilvy (Paperback)
$20.49 sale price when purchased online
$24.49 list price
Target Online store #3991
About this item
Highlights
- A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business.
- About the Author: David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948.
- 224 Pages
- Business + Money Management, Advertising & Promotion
Description
Book Synopsis
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: - How to get a job in advertising- How to choose an agency for your product
- The secrets behind advertising that works
- How to write successful copy--and get people to read it
- Eighteen miracles of research
- What advertising can do for charities And much, much more.
About the Author
David Ogilvy (1911-1999) was a business executive who founded the advertising, marketing, and PR agency Ogilvy & Mather in 1948. Throughout his illustrious career, the mogul Time magazine called "the most sought-after wizard in the business" shared his knowledge of the industry in the books Ogilvy on Advertising and the bestselling Confessions of an Advertising Man.Dimensions (Overall): 9.7 Inches (H) x 7.4 Inches (W) x .58 Inches (D)
Weight: 1.34 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 224
Genre: Business + Money Management
Sub-Genre: Advertising & Promotion
Publisher: Vintage
Format: Paperback
Author: David Ogilvy
Language: English
Street Date: March 12, 1985
TCIN: 94312738
UPC: 9780394729039
Item Number (DPCI): 247-12-6654
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.58 inches length x 7.4 inches width x 9.7 inches height
Estimated ship weight: 1.34 pounds
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