$27.99 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary – new look with the same trusted quality
- HIGH PROTEIN CONTENT: Gold Standard 100% Whey - 24g of protein per serving to help build and maintain muscle when taken over time with regular resistance training
- INCLUDED AMINO ACIDS: Around 5g of naturally occurring BCAAs and 11g of naturally occurring EAAs per serving to support muscle recovery
- ANYTIME FORMULA: Great before or after exercise, between meals, with a meal, or any time of day when you need extra protein
- BANNED SUBSTANCE TESTED: The highest quality control measures so you feel comfortable and confident consuming the product
Description
Optimum Nutrition Gold Standard 100% Whey Protein Powder helps build and maintain muscle mass when taken regularly and combined with strength training exercise. Made with whey protein isolate as the primary ingredient, this protein supplement powder ensures that you're getting high quality protein with every serving. The hydrolyzed whey protein powder isolate creates a post-workout drink mix that supports muscle recovery. Each serving of this delicious flavored protein powder provides 24 grams of all whey protein, along with 5.5 grams of branch-chained essential amino acids (BCAAs) to support after workout muscle recovery. Optimum Nutrition protein powder mixes easily using a shaker cup or blended in a smoothie. Gold Standard 100% Whey has fueled billions of workout recoveries worldwide.
Contains: Peanuts, Milk, Soy
Protein Grams per Serving: 24 Grams
Product Warning: Adult Use Only
Product Form: Powder
Package Quantity: 1
Protein type: Whey Protein
TCIN: 91260382
UPC: 748927069884
Item Number (DPCI): 082-02-2635
Origin: Made in the USA or Imported
Healthcare Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers.
If the item details above aren’t accurate or complete, we want to know about it.
Serving Size: 1 scoop
Serving Per Container: 22
Amount 31 g (About 1 Scoop):
Calories: 120
% Daily Value*
Total Fat 1.5grm2%
Saturated Fat 1grm5%
Cholesterol 55mg18%
Sodium 130mg6%
Total Carbohydrate 3grm1%
Dietary Fiber 1grm0%
Total Sugars 2grm0%
Protein 24grm48%
Calcium 140mg10%
Potassium 150mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
protein blend (whey protein isolate, whey protein concentrate, hydrolyzed whey protein), natural and artificial flavor, ground cinnamon, sunflower and/or soy lecithin, salt, gum blend (cellulose gum, xanthan gum, carrageenan), sucralose, acesulfame potassium.
Allergens & Warnings:
Contains: milk and soy., Notice: Use this product as a food supplement only. Do not use for weight reduction.Shipping details
Estimated ship dimensions: 5.5 inches length x 5.5 inches width x 8.672 inches height
Estimated ship weight: 1.7 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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3.7 out of 5 stars with 742 ratings
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Summary of reviews
The cinnamon roll whey protein powder is a delightful and effective supplement that many guests enjoy for its rich flavor and smooth mixability. With 24 grams of protein per serving, it supports muscle recovery and is gluten-free, making it suitable for various dietary needs. Guests appreciate its versatility, using it in shakes, smoothies, and even baking. The pleasant taste and clean ingredients make it a favorite among fitness enthusiasts looking for a tasty protein boost.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.5 out of 5 stars with 87 reviews
100% would recommend
2 recommendations
Just nasty
1 out of 5 stars
T. F. - 5 days ago
originally posted on optimumnutrition.com
This flavor tastes terrible. I thought it would be a great flavor but not so much.
New customer turned returning customer
5 out of 5 stars
New customer - 27 days ago
originally posted on optimumnutrition.com
This is the first time I’ve tried a product like this. It is amazing. It’s so easy to prepare and it doesn’t stay clumpy at the bottom of my bottle like the pre bottled products do. I would definitely recommend to any one that asks.
Good taste
4 out of 5 stars
- 5 months ago
originally posted on optimumnutrition.com
Not bad. I have not had many cinnamon rolls, so I don't know if this is spot on. However, if used with milk, it does taste a lot like Cinnamon Toast Crunch cereal. For me personally, 2 lbs. is just enough before I'm like yeah it's time to switch flavors.
1 reply from Optimum Nutrition team - 5 months ago
We're happy to hear this helps bring back memories of Cinnamon Toast Crunch! Thanks for sharing!
Great taste !
5 out of 5 stars
stefani_meleski_453394 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Gold Star’s Cinnamon Roll whey protein is a tasty and effective post-workout option. The flavor is rich and sweet but not overpowering, and it mixes smoothly with water or milk. It provides high-quality protein that supports muscle recovery without upsetting the stomach. Plus, it’s gluten-free, making it suitable for those with dietary restrictions. Overall, it offers great value for money with its delicious taste, clean ingredients, and solid performance. Perfect for anyone looking to boost recovery after a workout.
1 reply from Optimum Nutrition team - 5 months ago
Thanks for the thorough review and recommendation!
Weird after taste
4 out of 5 stars
Thumbs up graphic, would recommend
Dogmom - 5 months ago, Verified purchaser
This protein powder is good in shakes (alone with milk or added with other ingredients). The initial taste is good but it’s got a weird aftertaste. That would be my only dislike.
Nutrition
5 out of 5 stars
lindsayv2_700617 - 5 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] The cinnamon clover was great and it tastes very good with my mixer and the ingredients are good and the value is grwta can’t neat it and the ozchaking is cool
Taste wonderful!
5 out of 5 stars
sbjlouky - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Delicious! Isn’t chalky and goes well with the smoothies I make. It acutely does taste like a cinnamon roll. Now about effectiveness, I do like this one better for my morning workout and along with my recovery drink I feel like I have less aches and pains in my muscles. I’ll purchase again and highly recommend!
1 reply from Optimum Nutrition team - 6 months ago
Glad to hear we've won you over! Thanks for the great review!
Helps with you requirements
5 out of 5 stars
fiorellao4 - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Great way to cover my protein intake, a little sweet for me but really helps to maintain my appetite. Loved the smell of this protein and package.
Good
4 out of 5 stars
karen723 - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I received this product for free from Influenster to try in exchange for my honest review. I like this powder. It taste good and dissolves well the ingredient list looks good and the packaging is easy.
Delicious and light
5 out of 5 stars
Thumbs up graphic, would recommend
Ruwel - 6 months ago
Light and not overpowering! My favorite flavor besides the strawberries and cream!
Exactly like a cinnamon roll!
5 out of 5 stars
- 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This is so good, it's been my daily breakfast staple! Smells and tastes exactly like a cinnamon roll! Tastes delicious with milk or almond milk!! You can barely taste the whey in it which is what I prefer. Highly recommend!!
Tasty
4 out of 5 stars
hbpizzu - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I think this is a pretty tasty protein powder! Blends well without gritty feeling and is very yummy. I mix with water and it still tastes great. Did the job and kept me full
Excellent product!!!
5 out of 5 stars
isamaryk - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This protein powder is by far one of the best I’ve ever used. It blends smoothly with water, milk, or in shakes, with no clumping or grainy texture. The taste is just right—not too sweet and free from that artificial flavor that many others have. I’ve seen noticeable improvements in muscle recovery and overall energy after my workouts. It’s also gentle on the stomach, with no bloating or discomfort. Whether you’re building muscle or maintaining a lean physique, this protein powder is an excellent choice. I highly recommend it to anyone focused on their fitness and nutrition!
All a round good
5 out of 5 stars
czeno - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] Yummm this tastes so good! Leaves me feeling great and refreshed after a work out not so laggy! Basic packing value for the money is fully there. Try it out for your self’s and share your review.
Great supplement
5 out of 5 stars
hallieo1 - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] It's such a great pre workout or if you are trying to get some extra protein. The cinnamon flavor is subtle. It says to use 6 to 8 ounces of water, but you can use any liquid. Tasted great with coffee as well.
High quality and great tasting protein powder
5 out of 5 stars
lindsaym62 - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] This product is easy to mix, isn’t thick and doesn’t have that chalky taste compared to others that I have used (not to mention it tastes delicious). I have also found that other protein powders disagree with my stomach but this one did not. The ingredients are incredible, including whey protein isolate, whey protein concentrate, and whey peptides. I have been focused on gaining weight so this is a great source of protein on its own or as a pre/post-workout. It lasts a long time so it’s a great value for the quality and price point. I received this product in exchange for my honest review.
1 reply from Optimum Nutrition team - 6 months ago
Thanks for the awesome review! We are glad to hear you've found a protein agreeable with your stomach! Best of luck on your fitness journey!
Yum but messy
4 out of 5 stars
racheldevorah - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I’ve given myself some time to try this. The flavor is fantastic. It’s a bit messy and took awhile to find the scoop. The powder is so thin it does fly out of the container and make a mess. I’ve be careful when scooping this.
Good, not great
3 out of 5 stars
olivial426 - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] I was really excited to give this one a try. The packaging is solid and sturdy, easy-to-use. Instructions are simple. Ingredients needed are also simple. I love the unique flavor. The texture was nice and milky. However, it wasn't my favorite. It was good, not great. I wouldn't buy it again, but if you're looking to change it up, you may want to try this flavor out! I received this product free in exchange for my honest review.
So yummy
5 out of 5 stars
jennquattrone - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] SUCH a great flavor. Tastes great and really reminds me of a cinnamon roll. It mixes well with both water and milk. Definitely will be purchasing again.
1 reply from Optimum Nutrition team - 6 months ago
We're excited to have won you over! We appreciate the recommendation and look forward to your continued support!
Great
5 out of 5 stars
iambiancalauren - 6 months ago
originally posted on influenster.com

[This review was collected as part of a promotion.] My husband really likes this protein powder. He alway had some at home before we got this. It’s a go to for him and stays in the rotation! He enjoys the taste of it too.