$38.40 when purchased online
Target Online store #3991
About this item
Description
Protect, tone and hydrate blonde hair. This priming serum features violet and pearlized pigments along with a brightening complex to eliminate brassiness and illuminate hair while hydrating extracts moisturize, smooth the cuticle and restore softness, all while protecting from heat damage.
Key Features / Benefits
Provides 450 degree heat protection, brightens, tones and eliminates brassiness while hydrating and repair damage.
Claims
All Oribe products are formulated with safe, high quality, innovative ingredients. Dermatologist tested. Sulfate-free (SLS and SLES). Paraben-free. Gluten-free. Cruelty-free and proudly approved by PETA. Vegan. Color and keratin treatment safe. UV protection for hair.
Results
450 degree heat protection
Hair Type: Dry
Product Form: Liquid
Beauty Purpose: Deep Hydration
Net weight: 3.4 ounces
TCIN: 1000744305
UPC: 840035204376
Origin: made in the USA
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 2 inches length x 2 inches width x 10 inches height
Estimated ship weight: 1 pounds
item ships from third party seller: Advance Beauty
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: How do i use product?
submitted by Malissa - 1 month ago
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4.2 out of 5 stars with 13 reviews
LOVE THE BRIGHTNESS!
5 out of 5 stars
- 5 months ago
originally posted on oribe.com
Y’all, this product is Amazing! Thank y’all for providing a product that has enough illumination with correction’
Blonde
5 out of 5 stars
Boston Runner Girl - 7 months ago
originally posted on oribe.com
Have many compliments on my hair when using this product
Not happy
2 out of 5 stars
Sylwia - 1 year ago
originally posted on oribe.com
Doesn’t keep my hair from getting brassy , even when used with other products from the same line ( shampoo , conditioner and treatment) My natural blonde hair and platinum highlights get darker with every use
Purple Surprise
4 out of 5 stars
Florida Blonde - 2 years ago
originally posted on oribe.com
Ok, so at first it was a hard pass. It’s purple, doesn’t have a good applicator. But my-oh-my this DID NOT disappoint! Go order it and apply it to your damp hair
New product for me- love it!!
5 out of 5 stars
Pegward - 2 years ago
originally posted on oribe.com
This is a new product for me to try. I feel like it makes my blonde more platinum and keeps my hair, soft and manageable despite the heat torture I’m applying to it.
Returned product
2 out of 5 stars
Michele in VA - 3 years ago
originally posted on oribe.com
Did not do much. Nothing like the sites description. I am returning as it’s a very expensive product.
Keeps my blonde shiny!
5 out of 5 stars
AllBets - 3 years ago
originally posted on oribe.com
I am obsessed with the Bright Blonde collection! I have it all! I use the Bright Blonde shampoo and conditioner daily. These products allow me to extend my blonde highlights longer and it keeps the color beautiful. I use the Priming Serum every few days for softness and toning.
Great product!!!
5 out of 5 stars
K Blanton - 3 years ago
originally posted on oribe.com
Love it!!! Really helps the blonde shine and tones the yellow out along with making your hair so soft!
Essential
5 out of 5 stars
B. Brown - 3 years ago
originally posted on oribe.com
This took away all of the brassiness in my hair after only two uses. I use it before the lightening spray and my hair feels healthier after lightening it than before. I am hooked!
Makes my silver hair look like platinum blonde
5 out of 5 stars
Silver Girl - 4 years ago
originally posted on oribe.com
I allowed my natural color to come in, as I anticipated it would be pretty with my very fair skin and blue-green eyes (I am a cool winter season). I read someone's comment before this product debuted that the bright blonde products kept her gray hair from turning yellow, though I never had that problem. The issue I have for my high volume, fine, curly/wavy hair is dryness. This product illuminates my hair with highlights and gives it a platinum look, as well as keeping it moisturized (I use the cleansing creme). My hair is as beautiful today (thanks to Oribe) as it was when I was a little girl, and I am in my 60's.
Huge difference
5 out of 5 stars
Barb - 4 years ago
originally posted on oribe.com
I walked into my salon for my 5 week root touch up and my stylist said "Wow! Your color still looks great-so shiny and vibrant. What are you using???" Need I say more. I love this product.
Not worth the $$
2 out of 5 stars
Ek.... - 4 years ago
originally posted on oribe.com
Made my hair dry.... 2nd bottle I received was faulty like the first. Pump didn't work, nor could I remove from cap so purple liquid poured out every time I tried to open. Disappointing and way overpriced!
Amazing products
5 out of 5 stars
LBJ1 - 4 years ago
originally posted on oribe.com
My hair is transformed, the blonde is much more brilliant and beautiful, I have more volume than before and hair feels thicker and healthier. awesome!