$14.99 when purchased online
Target Online store #3991
About this item
Highlights
- Semi-Permanent Hair Dye & Color Depositing Conditioner
- Formulated for Brown Hair – Achieves Overtoned Raspberry Pink over Brown or Vibrant Pink over Blonde or With Bleach
- Infused with Coconut, Avocado, Shea Butter, Castor, Peppermint & Rosemary Oils to Deeply Condition Hair and Soothe the Scalp — The Only Color That Truly Cares for Both Your Hair and Scalp
- Free from Ammonia, Peroxide, Sulfates, Parabens, and Phthalates
- Vegan, Cruelty-Free, and PETA Certified
- Provides Gray Blending and Enhances Natural Hair Color
- Color Lasts up to 4 weeks with Gradual, Even Fade
- Eco-Conscious Packaging with 30% PCR and FSC-Certified Paper
Description
Where healthy hair and real color meet.
Overtone's Raspberry Pink Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Vibrant Pink hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Overtone's Raspberry Pink Semi-Permanent Hair Dye and Color Depositing Conditioner Mask is where Vibrant Pink hair color meets total care. Designed for brown, blonde, and dark hair, it delivers a deep brown hue—no bleach needed.
Powered by a blend of 13 natural active ingredients, including coconut, avocado, shea butter, and castor oil, this color depositing hair mask deeply conditions and hydrates. Peppermint and rosemary oils help soothe the scalp, supporting a clean, balanced foundation for color that shines. It’s color that acts like care.
With 17 good-for-you benefits and zero bad stuff, our vegan, cruelty-free, ammonia-free, and peroxide-free formula is made for all hair types and textures. Whether you're touching up roots, blending and or covering gray, or trying a new look, this semi-permanent color depositing conditioner gives you salon-level results at home.
Color lasts up to 4 weeks, fading evenly like a red toner or gloss, so you can refresh or remix on your own terms. Even better?
Packaging contains recycled content - 30% PCR in each tube and FSC Certified Paper
Supporting a more sustainable future—one hue at a time.
Application Instructions:
1. Apply to dry (clean) hair for maximum color deposit.
2. Saturate strands thoroughly to ensure even coverage.
3. Wait 15 minutes to allow the color to develop.
4. Rinse with warm water until it runs clear.
5. Style as usual, and enjoy your refreshed look!
Hair Type: All Hair Types
Health Facts: Vegan, Sulfate-Free, Contains Vitamin E, Ammonia-Free, Paraben-Free, Contains Coconut Oil
Product Warning: Do not apply directly to skin, eye irritant, skin irritant
Product Form: Cream
Sustainability Claims: Cruelty-Free
Beauty Purpose: Deep Hydration, Moisturizing, Hair Coloring
Processing Time: 15 Minutes
Net weight: 4.5 Ounces
TCIN: 94338085
UPC: 810079291014
Item Number (DPCI): 063-01-7248
Origin: Made in the USA
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water (aqua, eau), cetearyl alcohol, propanediol, behentrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed pea protein, butyrospermum parkii (shea) butter, argania spinosa (argan) kernel oil, cocos nucifera (coconut) oil, prunus amygdalus dulcis (sweet almond) oil, ricinus communis (castor) seed oil, simmondsia chinensis (jojoba) seed oil, mentha piperita (peppermint) oil, mentha spicata (spearmint) leaf oil, rosmarinus officinalis (rosemary) leaf oil, salix alba (willow) bark extract, equisetum arvense (horsetail) extract, guar hydroxypropyltrimonium chloride, caprylic/capric triglyceride, benzyl alcohol, cetyl alcohol, stearyl alcohol, citric acid, dehydroacetic acid, sodium benzoate, sodium chloride, sodium salicylate, potassium sorbate, limonene, linalool, basic blue 99, basic red 51, basic violet 2, basic yellow 87
Allergens & Warnings:
PATCH TEST ADVICE: Before fully committing, test it out! Apply a small amount to a clean, dry patch of skin, like the nape of your neck or elbow. Let it dry and wait for at least 60 minutes. If any irritation occurs, refrain from further use. Do not use if you have damaged or broken skin., WARNING: This product contains ingredients which may cause skin irritation for some individuals and a patch test should be performed before use (see instructions above). Do not use on eyebrows or eyelashes. Doing so may cause blindness. In case of contact with eyes, immediately rinse with warm water and seek medical attention if necessary. Always keep this gem out of children's reach.Shipping details
Estimated ship dimensions: 2.12 inches length x 2.12 inches width x 7.6 inches height
Estimated ship weight: 0.28 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: For super dark brown hair, how does the color show? Also how long does the scarlet red take to fade?
submitted by Lyss - 8 days ago
A: Hello Lyss, When it comes to darker hair, we recommend leaving the product on for 20-30 minutes. This will allow for better color results. Most clients find that a single use lasts about as long as a semi-permanent color would as oVertone is not meant to be temporary. The color typically lasts up to 2 weeks. Your color will fade out as you stop using oVertone. Fade out time and color depends on your hair, starting color, wash routine, and more.
submitted byoVertone Color - 7 days agoBrand expert
Q: How long does it last? I just want to see what the color looks like on my hair.
submitted by Bianca - 15 days ago
A: Hi Bianca, Our conditioners vary in intensity and how long they last can vary from one client to another due to many factors such as product used, cuticle health, porosity, and texture. Many clients will see our lighter, Pastel conditioners wash away within a few shampoos, other products like our intensely pigmented may take up to 4 weeks (or more) to fade with shampooing alone. If the color needs to be removed, you'll want to use a Direct Pigment/Dye remover prior to attempt to "bleach the color out." Direct Dye Removers are specifically designed to remove the pigments that are deposited by semi-permanent, deposit only coloring products. Applying bleach directly to hair that has been colored with any brands semi-permanent pigments or using a "regular" (oxidative) dye remover, may result in the color driving further past the cuticle, into the shaft and staining the hair permanently. This result will require "resting periods" between bleaching and regular toning application. We hope this helps.
submitted byoVertone Color - 14 days agoBrand expert
Q: If I have black hair will the blue show up on my hair. Like a highlight?
submitted by Natashag39 - 23 days ago
A: Yes, Blue can work on Black hair. It will be more subtle and more obvious in natural light. We always recommend strand testing if you are unsure about your results.
submitted byoVertone Color - 23 days agoBrand expert
Q: Can this be used to cover greys?
submitted by Jgm - 1 month ago
A: Hi, thanks for asking. Yes, it can be used to cover greys. Pleases visit the this link, https://overtone.co/blogs/overtone/how-to-cover-gray-hair-with-coloring-conditioners, to learn more. As always, we recommend strand testing.
submitted byoVertone Color - 1 month agoBrand expert
Q: Does this tone down bright red hair color that was bleached
submitted by Jodi - 2 months ago
A: Hi Jodi, Thank you for reaching out. Yes, our Overtone products can tone down bright red hair. We hope this helps.
submitted byoVertone Color - 2 months agoBrand expert
Q: Can I use this on bleached hair? I had a bad experience with glazed and dont want my strands to turn green
submitted by tina - 2 months ago
A: Hello Tina, Thank you for asking. Yes, Overtone can be used on bleached hair. We always recommend strand testing first before using on your whole head.
submitted byoVertone Color - 2 months agoBrand expert
Q: Why does the new formulation burn? Is it too many essential oils or some chemical? The new formula is thinner, smells, and burns my head even though I haven't bleached my hair first.
submitted by Yuyu - 3 months ago
A: Hi Yuyu, Thank you for your feedback! The tingling sensation you’re experiencing is due to the Peppermint and Spearmint Oils in our formula. These natural ingredients are known for their invigorating and stimulating properties, which can help to balance and revitalize the scalp. Many of our customers enjoy this refreshing sensation as a sign that the product is actively working to support hair and scalp health. However, everyone’s skin is unique, and we always recommend patch testing before full application to ensure the product is a perfect match for you. If you have
submitted byoVertone Color - 2 months agoBrand expert
Q: Is this for use on brown or unbleached hair?
submitted by Modestistheehottest - 3 months ago
A: Yes, Overtone does work on brown or unbleached hair.
submitted byoVertone Color - 3 months agoBrand expert
Q: how long does it typically last through washes?
submitted by c - 5 months ago
A: Most clients find that a single use lasts about as long as a semi-permanent color would as oVertone is not meant to be temporary. Your color will fade out as you stop using oVertone. Fade out time and color depends on your hair, starting color, wash routine, and more. Head to help.overtone.co and click on 'Color Advice and Product Questions' for more info.
submitted byoVertone Color - 4 months agoBrand expert
Q: Would someone with longer hair need just one or two applications ?
submitted by Missmypeanut - 6 months ago
A: One application will work for longer hair. The real question is how much do you need, and for that we recommend looking at this blog to learn what will work best for your hair. https://overtone.co/blogs/overtone/how-much-overtone-do-i-need
submitted byoVertone Color - 6 months agoBrand expert
This product is featured in a recent Target Finds story
Frequently bought together
Discover more options
Related Categories
Summary of reviews
The product has received mixed feedback from guests, with many expressing disappointment in its effectiveness on darker or unbleached hair. While some guests enjoyed the vibrant colors and conditioning benefits, others found it did not deliver the promised results, particularly on brown or gray hair. The scent and texture were also points of contention, with some appreciating the minty fragrance while others found it overpowering. Overall, it may work best for those with lighter or previously treated hair.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 4166 reviews
effectiveness: 3.11 out of 5
quality: 2.67 out of 5
value: 2.33 out of 5
34% would recommend
46 recommendations
It's okay. Does it's job.
3 out of 5 stars
Cori - 4 days ago, Verified purchaser
Overall okay. It does stain the sink/bathtub when rinsing it out, as well as your fingers as you are working them through the hair rinsing. I wish it came with an applicator and gloves. We did need to reapply after a week as the color seemed to fade quicker than expected.
Don't do it!!
1 out of 5 stars
Thumbs down graphic, would not recommend
Sarahbear - 10 days ago, Verified purchaser
Why a paste?! Absolute worst formula ever! It’s near impossible to fully saturate your hair without missing spots. And once you rinse it out, it will stain your shower, tile, everything! I will never repurchase or recommend ever!
Would highly recommend!!
5 out of 5 stars
Thumbs up graphic, would recommend
B - 15 days ago, Verified purchaser
Absolutely LOVE oVertone! The color was very very bright so I mixed a little Espresso Brown with the Ginger Glow for a gorgeous auburn color!
Meh..
3 out of 5 stars
Thumbs down graphic, would not recommend
Monchula - 22 days ago, Verified purchaser
This mask was hard to use, very hard paste which makes it difficult to spread and saturate the hair. The result was patchy and most of it washed off when rinsing. The color itself is pretty and seems like it would be multitonal but it turns out kinda mustard yellow brown on my natural not color-treated dark brown hair. I have used similar products in the past, and this one is not it, fortunately I can wash it off!
Purple skin, not hair
1 out of 5 stars
Thumbs down graphic, would not recommend
Purple scalp - 23 days ago
Colored my skin and tub, not my hair.
Good for the price
4 out of 5 stars
Thumbs up graphic, would recommend
Kaitlyn - 26 days ago
I’m between hair appointments and needed a color refresh for a work trip. I did no research on this product. I just picked up a bottle and used gloves to finger it through my hair. I left the product in for 30 minutes and my hair is a little darker, but I definitely don’t feel like it gave the results advertised on the before and after. It did have a strong minty smell but I didn’t mind. It didn’t dry out my hair. It did feel dry while the product was in, but after wash and blow dry it was silky. I had no issues with skin staining. I spilled some on my sink but I immediately wiped it and there was no staining. Honestly, for $15 and an hour of my time I can’t complain. I got the color black velvet. Before is blue shirt. After is grey shirt.
Not worth the money
1 out of 5 stars
Thumbs down graphic, would not recommend
Meg - 2 months ago
Only positives are that it smells fantastic and applies very easily. However my hair was left with not even a red tint after 30 minutes, and it feels stringy. Would not recommend at all.
great but so little
4 out of 5 stars
Thumbs up graphic, would recommend
Xskyundersea - 3 months ago, Verified purchaser
the smell was great and my hair fell great afterwards. the only bad thing was I had to use the whole tube because I have a long of hair
Eh
3 out of 5 stars
Thumbs down graphic, would not recommend
Works on lightened hair - 3 months ago, Verified purchaser
Im growin out my permanent burgundy hair, lettin it naturally fade. Wanted to plop purple over it to look lil more intentional. It did the job cuz my hairs lightened. The color came out like a blackberry (thankfully not pitch black like has happened before with other purples). I wouldnt use it again cause it was so thick it was really difficult to evenly work thru hair, and mine is shoulder length. A lot didnt get covered so i have some raspberry lookin highlights thru out. Also for already previously lightened hair it didnt have a color pay off i was expecting. I had to use the whole bottle
New formula burns
2 out of 5 stars
Thumbs down graphic, would not recommend
Yuyu - 3 months ago, Verified purchaser
The new formula is thinner and smells like wintermint. It burned my scalp, and I had not bleached my hair, so I would imagine if you do bleach first, be cautious.
Did nothing but turn my white hairs pink
1 out of 5 stars
Thumbs down graphic, would not recommend
Kaylee - 3 months ago, Verified purchaser
Left it on my hair for 20 mins and it did nothing but turn my white hairs pink. I think it would work great in light colored hair, but didn’t work for me
It's a no from me
1 out of 5 stars
Thumbs down graphic, would not recommend
ELawrence - 3 months ago, Verified purchaser
Super strong smell, and it didn't even hold even though I had it in for 20 minutes. Would not recommend this to anyone, but especially if you have a lot of hair. Mine is short but soaks up a ton of dye because there's a lot of it. So not only did it not stick, but I had to use most of the tube just to figure that out.
Does not provide coverage or color change.
1 out of 5 stars
Thumbs down graphic, would not recommend
DrRT - 3 months ago, Verified purchaser
Literally does nothing. I followed the directions. Applied to my hair. Rinsed out. No change. No coverage. Nothing. Don’t waste your money or time with this.
Best color depositing product
5 out of 5 stars
Thumbs up graphic, would recommend
hanapalova - 4 months ago, Verified purchaser
I tried goldwell and loreal products similar to this one, however they did not color my originally light brown hair almost at all. This oVertone Hair Care Mask left beautiful cool brown color. My hair is very fine and it also left it kinda thick and voluminous. I also love its smell, very natural. Great product for a great price!
Super effective! (If your hair has been bleached/lightened)
4 out of 5 stars
Thumbs up graphic, would recommend
Sky - 4 months ago, Verified purchaser
For some reason, this didn’t really stick to the parts of my hair that were unbleached! It did a little, but not like I wanted. I did some research, and their website says if you have this problem, to wash with their special shampoo to help open the cuticle, which makes sense! The bleached parts of my hair REALLY sucked this up though. It is purple!! I have medium/long thick hair, and used very nearly the entire container on my dry hair, left on for around 30 minutes and washed it off! I’ve used orange overtone before, and didn’t notice a difference since the packaging switch. And I still love the minty smell. This will be a repurchase for me! And as more of an in shower conditioning mask to refresh my color, once my purple dye comes in. 5 stars if you have bleached hair, but I wouldn’t recommend for virgin hair. It won’t look like the box, but you’ll get a little color! (Brown sweater is before, white shirt is after)
Dyed everything but my hair
1 out of 5 stars
Thumbs down graphic, would not recommend
disappointed - 4 months ago
like the title says, i have brown hair and it does not stick at all!!! ruined my jeans and shower though :( I used the plum color one btw, maybe the others work better...
Waste of time and money
1 out of 5 stars
Thumbs down graphic, would not recommend
Ashlee - 4 months ago, Verified purchaser
The only thing this thing dyed is my sink and my fingers THROUGH gloves I wore. It doesn’t look anything was done to my hair except for my scalp being purple. Wish I could do zero stars
This product does not work
1 out of 5 stars
Thumbs down graphic, would not recommend
Betsy - 4 months ago, Verified purchaser
It doesn't work at all
The rebranded formula seems different
2 out of 5 stars
HeatherM - 4 months ago, Verified purchaser
I have been dying my hair with the tub of purple for brown hair from their website for years with excellent results. I needed to get some more and saw this tube at target and figured it was the same. However there is something about it that seems to have changed. It did leave color but not like before. The consistency feels a little bit runnier and the color does not seem as vibrant. I went to Amazon and ordered the original tub and will not be using this tube from Target again.
Disappointed!
1 out of 5 stars
Thumbs down graphic, would not recommend
Jmorrell1313 - 4 months ago, Verified purchaser
Not only did the packaging change but the formula too? This no longer worked on my grays and the mint was extremely strong. I have rinsed it off and no color but lots of cold mint feeling still on my head.