$15.99 when purchased online
Target Online store #3991
About this item
Highlights
- Clean, 100% vegan and cruelty-free mascara for full fluffy lashes
- Infused with hydrating vegan collagen to help lashes look instantly thicker and healthier
- 100% vegan twisted Fluff It Up brush rolls the nourishing, glossy true black formula onto every single lash while separating them for a soft, fluttery effect
- Plant-fibers add fluffy length and volume
- Ophthalmologist tested and safe for contact wearers and sensitive eyes
- 100% glass bottle for less plastic usage
- Formulated without talc, parabens, phthalates or mineral oil
Description
All the fluff, no bad stuff! Formulated WITH vegan collagen and plant-based fibers to fluff up lashes while helping to condition, lengthen and add volume and WITHOUT any ingredients you don’t want weighing you down. Clean, 100% vegan and cruelty-free formula. The 100% vegan spiral Fluff It Up Brush rolls the glossy, true black formula evenly onto every single lash and separates them for a feathery, fluttery effect.
What's more to love? Comes in a 100% glass bottle for less plastic use.
And the results speak for themselves. Users agree*:
-Instant appearance of longer lashes
-Lashes look thicker and healthier after use
-Up to 12 hours wear
*9/10 users agree in 3rd party clinical trial
KEY INGREDIENTS:
Vegan Collagen - Conditions & helps your lashes look instantly thicker and healthier
Plant Fibers - Add fluffy length & volume
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, or talc.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
Apply one coat for a more natural vibe. Let dry and build for more drama
GOOD FOR: All beautiful eyes!
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass - Glass Tube.
What's more to love? Comes in a 100% glass bottle for less plastic use.
And the results speak for themselves. Users agree*:
-Instant appearance of longer lashes
-Lashes look thicker and healthier after use
-Up to 12 hours wear
*9/10 users agree in 3rd party clinical trial
KEY INGREDIENTS:
Vegan Collagen - Conditions & helps your lashes look instantly thicker and healthier
Plant Fibers - Add fluffy length & volume
FORMULATED WITHOUT:
Parabens, phthalates, mineral oil, or talc.
PACIFICA PROMISE:
Always 100% vegan & cruelty-free made with compassion for the planet, animals & you.
HOW TO USE:
Apply one coat for a more natural vibe. Let dry and build for more drama
GOOD FOR: All beautiful eyes!
BETTER PACKAGING:
Packaging switched from plastic to paper, aluminum, steel, or glass - Glass Tube.
Suggested Age: 18 Years and Up
Health Facts: Sulfate-Free, Phthalate-Free, Vegan, Sodium Lauryl Sulfate-Free, Contains Jojoba Oil, Paraben-Free, Mineral Oil-Free
Color Finish: Natural
Color Palette: Dark Tones
Sustainability Claims: Recyclable, Cruelty-Free
Beauty Purpose: Lengthening, Volumizing, Thickening
Net weight: .24 Ounces
Features: Ophthalmologist Tested, Lightweight, Long Lasting
TCIN: 82617247
UPC: 687735305206
Item Number (DPCI): 052-00-0349
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
aqua (eau), copernicia cerifera (carnauba) wax/copernicia cerifera cera, stearic acid, hydrogenated jojoba oil, glyceryl stearate, acacia senegal gum, glycerin, oryza sativa (rice) bran wax, oleic linoleic/linolenic polyglycerides, shorea robustaresin, octyldodecanol, sr-hydrozoan polypeptide-1 (vegan collagen), cellulose, pectin, hydrolyzed vegetable protein, xanthan gum, aminomethyl propanol, sodium benzoate, phenoxyethanol, ethylhexylglycerin. may contain: iron oxides (ci 77499).
Allergens & Warnings:
Caution: Avoid contact with eyes. If irritation occurs, discontinue use. Keep out of reach of children. External use only.Shipping details
Estimated ship dimensions: 8.19 inches length x 6.67 inches width x 0.79 inches height
Estimated ship weight: 0.12 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: I have sensitive eyes and mascara tends to make my eyes burn so don’t wear it. Will this make my eyes burn?
submitted by Cinnamonoct - 10 days ago
A: Hi! Our Vegan Collagen Fluffy Lash Mascara is formulated with sensitive eyes in mind, and many users have reported that it doesn’t irritate them. That said, everyone’s different, so if you're extra sensitive, it's always advisable to perform a patch test or consult with a healthcare professional before trying new products.
submitted byPacifica Beauty - 10 days agoBrand expert
Q: Is this mascara removable with soap and water?
submitted by Emily - 3 years ago
A: Hello! Thank you so much for your question. Our Vegan Collagen Fluffy Lash Mascara is not water-proof or water resistant. You can remove it as you would typically remove your mascara. Have the best day!
submitted byPacifica Beauty Expert - 3 years agoBrand expert
Q: Hi, is this mascara gluten free?
submitted by Mama123 - 4 years ago
A: Hello! Our Vegan Collagen Fluffy Lash Mascara is formulated without gluten. Thank you so much, -Pacifica Beauty
submitted byPacifica Beauty Expert - 4 years agoBrand expert
Q: Is this a tubing mascara? Or if not, does Pacifica make a tubing mascara?
submitted by Nicole - 4 years ago
A: Hi! Our Vegan Collagen mascara is formulated with vegan collagen and plant-based fibers to fluff up lashes while helping to condition and lengthen, it is a fan favorite. Our Highest Lash Mascara is a hemp-derived cannabis sativa oil infused that helps build drama while hemp fibers lift and add a longer appearance to each lash. Both mascaras are great! Have a great day!
submitted byPacifica Beauty Expert - 4 years agoBrand expert
Q: Is this mascara water proof?
submitted by Autumn - 4 years ago
A: Hello! Our fan fave, Vegan Collagen Fluffy Lash Mascara gives the instant appearance of longer lashes and lasts up to 12 hours, but it is not waterproof. Thank you!
submitted byPacifica Beauty Expert - 4 years agoBrand expert
Q: is this mascara water based?
submitted by chicagoh - 4 years ago
A: Hello! Yes, our Vegan Collagen Fluffy Lash Mascara is water based. Thank you for your question.
submitted byPacifica Beauty Expert - 4 years agoBrand expert
This product is featured in a recent Target Finds story
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4.4 out of 5 stars with 520 reviews
easy to apply: 3.48 out of 5
easy to remove: 4.09 out of 5
long lasting: 3.36 out of 5
quality: 3.24 out of 5
value: 3.15 out of 5
35% would recommend
60 recommendations
Yuca says it's bad
2 out of 5 stars
Thumbs down graphic, would not recommend
lishy - 24 days ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Skin concern: Dark circles
- Hair color: Brunette
- Eye color: Brown
I also hate the applicator.
Conditioning benefits
5 out of 5 stars
Karmalew - 2 months ago
originally posted on pacificabeauty.com
I use this without mascara to keep my lashes healthy. I apply this morning and night. Love that it’s vegan, and it dries clear!
Great Mascara
5 out of 5 stars
Danette - 2 months ago
originally posted on pacificabeauty.com
I really like this mascara. The brush is fabulous. It lengthens my lashes. My eyes sting a bit when I first put it on. I would like it if it came in brown.
Great stuff
5 out of 5 stars
Freeone - 3 months ago
originally posted on pacificabeauty.com
Love this mascara. I’ve been looking a a better product than drugstore brand. Hate that I have to pay shipping so I have to buy in bulk. Thickens lashes and does not clump per se. Does dry out fast. Wish it were a little more moist. Washes off easily. Does not flake. Love it.
Great
5 out of 5 stars
Megg - 3 months ago
originally posted on pacificabeauty.com
I love this mascara. It makes my lashes fluffy and bold without flaking and is easy to come off at the end of the day.
My all time favorite mascara
5 out of 5 stars
Erin R - 5 months ago
originally posted on pacificabeauty.com
This is my all-time favorite mascara! My lashes look thick and long without being clumpy at all. It holds up all-day, I never need to reapply, and it washes off easily with warm water. I have sensitive skin and have been using Vegan Collagen Fluffy Lash Mascara without any issues at all. Highly recommend!
Best mascara for me right now!
5 out of 5 stars
Lena - 6 months ago
originally posted on pacificabeauty.com
This mascara works great for me. The brush stays neat and doesn’t cause clumping. The formula adds nice length to my lashes. The cherry on top is that it is easy to wash off.
Wands need improvement
4 out of 5 stars
Jenn - 7 months ago
originally posted on pacificabeauty.com
The mascara is fine. The problem is the wand. I've now had 2 wands break, where the brush part snaps off in the tube of mascara and you can't get it out. Brand new tubes too.
Vegan and great!
5 out of 5 stars
cdzaz - 7 months ago
originally posted on pacificabeauty.com
Great mascara and in a glass tube! And vegan! Wish the handle applicator wand was not plastic, but otherwise good product.
Not crazy about this one.
2 out of 5 stars
Emily - 9 months ago
originally posted on pacificabeauty.com
I like that it’s vegan and it’s a glass tube. But I don’t care for this mascara. It says “fluffy” but it isn’t really. No extension, thickening, volumizing or anything. Lashes stay thin and spikey. I’ve loved Pacifica’s mascara in the past. Don’t love this one.
Clumps!
2 out of 5 stars
BecMO - 9 months ago
originally posted on pacificabeauty.com
Not great. No matter how I apply this, it makes my lashes stick together with clumps, even after I use an eyelash separator/clean applicator brush. Won't be buying again.
Good
4 out of 5 stars
Anjuli - 10 months ago
originally posted on pacificabeauty.com
Great masqueria, I do wish it was water proof but otherwise it’s amazing!
Doesnt dry fully
1 out of 5 stars
Thumbs down graphic, would not recommend
slwhite - 1 year ago, Verified purchaser
- Eye color: Green
- Hair color: Blonde
- Skin tone: Light
- Skin type: Combination
- Skin concern: Pores, Calluses, Acne, Redness, Uneven skin tone
This goes on nice and smooth, I loved the packaging. Even though it goes on well it smudges even hours later 😕
Almost good
3 out of 5 stars
Thumbs up graphic, would recommend
her1998 - 1 year ago
- Eye color: Black
- Hair color: Black
- Skin type: Combination
- Skin tone: Medium
Love the glass packaging, more brands should adopt this! Unfortunately, it’s such a wet formula, I like how my lashes look but it takes a while to put on bcos you have to wait before applying the next coat. The brush isn’t the best but I do like this brand and their other products! Held up pretty well for being a non-waterproof or tubing mascara!
Okay
3 out of 5 stars
Amy M - 1 year ago
originally posted on pacificabeauty.com
Not the best not the worse. Have to put a few layers on and sometimes it makes my lashes stick together
Spoolie :(
1 out of 5 stars
Thumbs down graphic, would not recommend
Charissa - 1 year ago, Verified purchaser
Love the product- worst spoolie I have ever used! It makes it impossible to get an even coat on the exterior lashes. Wish I could return.
Great mascara
5 out of 5 stars
Elizabeth - 1 year ago
originally posted on pacificabeauty.com
Love the mascara! Rich black color, stays put, eaay to wash off.
Dont Bother
2 out of 5 stars
Thumbs down graphic, would not recommend
LJ - 1 year ago
- Skin concern: Sensitivity, Redness, Uneven skin tone
- Skin tone: Light
- Skin type: Normal
- Hair color: Brunette
- Eye color: Blue
Listen to the reviews and don’t bother with this. It costs too much. The wand is a weird awkward shape. It barely goes on, even after multiple coats. It wears off quickly. And I don’t know why the tube is so thick and heavy. Lots of other good options for this price.
Good
5 out of 5 stars
maria - 1 year ago
I think this mascara awesome to wear if you want to grow ur lashes . It has helped my bottom lashes grow, I like to use it only when I wear fake lashes because it’s not too voluminous on lashes
So-so
3 out of 5 stars
Sunny - 1 year ago
originally posted on pacificabeauty.com
Not my most favorite mascara. I don’t like the mascara brush. It’s too wide.