The 9% Edge - by Candy Valentino (Hardcover)

About the Book

"If you are not intentionally building a business, you will accidentally build yourself a job." No matter how good you are, and no matter how long you've been at this, the reality is 91% of all businesses fail within 10 years. According to the U.S. Small Business Administration (SBA), around 66% of all new businesses make it to the two-year mark, and only half of all companies survive past five years and more than 90% fail within 10 years. And it's not just small businesses that suffer this fate. I almost fell off my chair when I learned that 88% of all the Fortune 500 companies that existed just 50 years ago are gone. They have either gone completely bankrupt, crashed, been eaten up in a merger, and even those few that still exist are no longer a Fortune 500 company"--

Book Synopsis

Practical wisdom on tools, concepts, and strategies to build, grow, and optimize your business

91% of small and medium sized businesses fail in the first 10 years. What is the other 9% doing to succeed? The 9% Edge is a highly practical guide to entrepreneurship and taking your business to the next level, no matter where you currently are in your build.

Developed from extensive research on businesses and their founders, combined with the 26 years of real-world, firsthand experience of author Candy Valentino, this book breaks down the core principles and concepts that are essential to bridging the knowledge gap between different stages of a build, and contains a wealth of tools and strategies, explained in plain English, that can be put into practice as soon as today.

Valentino went from a teenager living in a little white trailer on government assistance, to building, scaling, and selling multiple businesses in various industries and helping countless other businesses do the same in a consultant role.

In this book, readers will learn about:

• Expanding your customer base, strategically reducing costs without compromise, and measuring and evaluating critical revenue drivers
• Making data-driven decisions, implementing strategic financial and metric changes, and always moving forward with intention
• Achieving organizational transformation through revamping a marketing strategy, optimizing operational efficiencies, and restructuring finances

The 9% Edge is an essential resource for all business owners seeking to learn from someone who has run the gambit in entrepreneurial endeavors and knows from experience what has been proven to work.

From the Back Cover

PRAISE FOR THE 9% EDGE

"Every entrepreneur needs The 9% Edge. Candy's clear, concise strategies for increasing revenue and profitability are essential for business success. This is one of those books that you'll want to read over and over again as your business grows, because it's valuable and relevant at every stage of business."
--CHRIS RONZIO, Founder and CEO of Trainual

"If you're serious about transforming your business and unlocking unprecedented levels of revenue and freedom, this is what you need. Candy Valentino's wealth of experience and meticulous research shine through, offering practical strategies that you can implement immediately. This is a blueprint for joining the elite who achieve lasting success. Highly recommended!"
--JOSH SNOW, CEO of Snow Cosmetics

"If you want to fix your finances, create a scalable business, and grow your bottom line, this is an essential read! I highly recommend this to every entrepreneur and business owner."
--EDDIE WILSON, CEO of Collective Influence with 100+ Exits

"If you're tired of trading time for money and want to learn how to create more revenue, keep more of the money you make and build real wealth, The 9% Edge by Candy Valentino is the book that will show you how!"
-- DAN MARTELL, 3x Technology SaaS Founder and Wall Street Journal bestselling author of Buy Back Your Time

About the Author

CANDY VALENTINO is a successful founder, entrepreneur, investor, and philanthropist. She is the Wall Street Journal bestselling author of Wealth Habits and host of the top podcast, The Candy Valentino Show. Valentino started her first company at 19 with no degree, corporate background, or money, and has since successfully built, scaled, and exited businesses throughout her 26-year career. She is highly sought after for training, speaking, and consulting on business and finance, and is a frequent media guest on the economy, business, and investing, known as "The People's Analyst."