Persuade - by Scott Hogle

Book Synopsis

Becoming successful in business requires that you win with others relationally before you can persuade them financially. It is not enough to sell your product - you must sell yourself. Customers must buy what you are saying before they buy what you are selling. Persuade is a success playbook filled with skills that will help you connect quicker, communicate confidently, and close more sales. But Persuade is not your typical business book. It is filled with stories of life and love, family and friends, and success strategies that will help you serve more, sell more, and succeed more.

If your success is dependent on your ability to build relationships and increase revenue, you will find this book invaluable. Persuade will help you grow in your confidence to communicate, connect, and successfully persuade customers through the stages of the sale.

Top salespeople become the best because they learn from the best. The author includes insightful intelligence from sellers and executives at Facebook, Google, iHeart Radio, Amazon, New York Life, Hawaiian Airlines, Dell EMC, Microsoft Xbox, Clear Channel Airports, and Zillow who share stories & case studies on how they deploy the powers of persuasion discovered in Persuade.

Review Quotes

This fast-moving book will give you the winning edge.
Brian Tracy, Internationally Bestselling Author

Persuade is masterfully written, a must read for anyone wanting to expand their influence and income by serving others in the sales profession
Mark Cole, Chief Executive Officer, The John Maxwell Company

Finally, a book that teaches how to connect with people, not just sell.
Amy Oakes Dunn, Product Marketing Manager, Facebook

This book is a critical tool for people who are serious about the art of selling. Scott Hogle's book Persuade clearly lays out the steps important to producing 6-digit earners.
Bob Pittman, Chairman & CEO, iHeart Media

Persuade's pages are filled with practical ways to build your sales skills.
Emi Hart Sorenson, Senior Community Director, Yelp

Scott speaks profoundly to the new emerging generation of sellers. If you plan to make more income this year, buy this book and put it into practice.
Tom Ziglar, CEO of Ziglar Inc.

Love the sales ideas in Persuade on how to grow sales and influence.
Natalie Phanphengdy, Sales & Onboarding Specialist, Google

Persuade is the best-written relationship selling book in years.
Heidi Dickert, Fortune 500 Consultant to Visa, Del Monte, Microsoft, Facebook, LinkedIn, & Clorox

Persuade is a must read for sales professionals who have discovered that their purpose is serving others.
Kevin Hall, International Bestselling author of Aspire: Discovering Your Purpose through the Power of Words

What you'll find between the covers of this book is a wealth of sales knowledge you can use to gain confidence, serve your clients well, and earn a well-deserved high income. Read it. You'll see what I mean.
Tom Hopkins, author of How to Master the Art of Selling and co-author of When Buyers Say No

Persuade is a playbook for decoding a customer's needs, then using that information to sell them.
Axel Dahl, Data Engineer, Cisco Systems