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Physicians Formula Organic Wear All Natural Liquid Foundation Elixir Tan, Full Coverage | Dermatologist Tested, Clinicially Tested
$20.99 when purchased online
Target Online store #3991
About this item
Highlights
- Fragrance-Free, Paraben-Free.
- Ultra-Nourishing, Ultra-Fluid, Weightless Organic Foundation Elixir.
- Improves Appearance of Skin Tone and Texture.
- Hypoallergenic
Description
An ultra-nourishing, ultra-fluid, weightless, organic Foundation Elixir that improves the appearance of skin tone and texture while delivering a sheer-to-buildable coverage!
Suggested Age: All Ages
Product Warning: Consult a doctor if you have a medical condition prior to use
Color Palette: Medium Tones
Skin Undertone: Neutral
Cosmetic Coverage: Buildable
Product Form: Liquid
Skin Tone: Tan
Beauty Purpose: Skin Tone Improvement
Net weight: .2 fl oz (us)
TCIN: 93684435
UPC: 044386110656
Origin: made in the USA or imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
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Ingredients:
citrus aurantium dulcis (orange) fruit water*, olive oil decyl esters*, c9-12 alkane, tapioca starch*, helianthus annuus (sunflower) seed oil*, cocos nucifera (coconut) oil*, simmondsia chinensis (jojoba) seed oil*, polyglyceryl-6 polyricinoleate, squalene*, lauroyl lysine, lecithin*, sodium myristoyl glutamate, hydroxyapatite, sodium chloride, polyglyceryl-2 isostearate, leuconostoc/radish root ferment filtrate, water, hectorite, disteardimonium hectorite, phenoxyethanol, caprylyl glycol, ethylhexylglycerin, hexylene glycol, calcium carbonate, leuconostoc ferment filtrate, cassia angustifolia seed polysaccharide, tocopherol, glycerin, aloe barbadensis leaf extract*, vegetable collagen, cereus grandiflorus (cactus) flower extract. may contain : iron oxides (ci 77491, ci 77492, ci 77499). titanium dioxide (ci 77891). *ingredients from organic farming
Shipping details
Estimated ship dimensions: 4.8 inches length x 1.2 inches width x 1.2 inches height
Estimated ship weight: 0.2 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: iHerb
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This foundation has garnered mixed feedback from guests, with many appreciating its lightweight feel and natural finish. It is praised for its organic ingredients and suitability for sensitive skin, making it a great choice for those seeking a gentle makeup option. However, some guests have expressed concerns about its coverage, consistency, and packaging design, which can lead to messiness. Overall, it offers a unique blend of benefits for those looking for a more natural look.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.0 out of 5 stars with 574 reviews
HELP!
4 out of 5 stars
JayBaby - 11 months ago
originally posted on Physicians Formula
How to get patchy look to go away? it’s not just this foundation, it’s more then a few like this. (cheaper route pls) also blend with brush or sponge? PLEASE HELP!
Support clean makeup!
5 out of 5 stars
Nicole - 1 year ago
originally posted on Physicians Formula
Thank you physicians formula for being the only affordable brand that has an organic line! I wish more women appreciated this product line it is great for your skin and looks great too.
Love it.
5 out of 5 stars
Emmy2024 - 1 year ago
originally posted on Physicians Formula
I love this product. I have used it for years. I have to hunt it down when it's not easily in the store.
So oily it slid off my face
1 out of 5 stars
Stonenote - 1 year ago
originally posted on Physicians Formula
OK so I have dry mature skin... looking for a replacement of The Healthy Foundation you guys used to make (Loved that). Thinking it would provide that moisturizing I would need. Not so, it was like lubricant oil that just sat on my face... slid down my nose and cheeks and never soaked in. I wouldn't even give it to my friends.
Terrible Bottle Design
2 out of 5 stars
Elle - 1 year ago
originally posted on Physicians Formula
I am not happy with the way this bottle is designed. Overall, I like the minimum natural coverage it provides, however the stupid bottle leaks making a mess on my work uniform because of the droppler design, therefor I am rating it a 2. Please fix your bottle or I will have to search for another brand. I would've rated this a 5 if it was'nt for the design. It is so messy and it gets my clothes dirty!!!!
Natural feel and look
5 out of 5 stars
Delia - 1 year ago
originally posted on Physicians Formula
Natural looking, silky, makes me feel like I am wearing my own skin not makeup. Good coverage and exellent product.
Way to thin and liquidy
1 out of 5 stars
Sri77 - 1 year ago
originally posted on Physicians Formula
Way to liquidy. I've tried for a while, but I've given up on this one.
(no review title)
5 out of 5 stars
Bev - 2 years ago
originally posted on Physicians Formula
I cannot believe at 85 years of age this particular foundation is the best ever! Over the years I have tried them all. Everyone thinks I don’t have make up on it is so natural
Poor quality, not good for my skin type
2 out of 5 stars
LisaE - 2 years ago
originally posted on Physicians Formula
I am 50 years old and have combination skin. it is really hard to find a good foundation, so when I found the "Healthy Foundation" several years ago i was elated that I found one that worked with my skin type, had sunscreen, and lasted all day. Unfortunately it was discontinued (an action the PP takes WAY too often) so I am on the hunt again for the perfect foundation. This was not it. My package arrived today before I did my makeup so I decided to try it. I have no idea how something can be so thin, have such poor coverage, and still feel heavy. It also lacks sunscreen (yes I did know ahead of time, but PP has very few foundation options now) and it looks chumky and feels slightly grainy
Lightweight weightless smooth feels amazing
5 out of 5 stars
Luna - 2 years ago
originally posted on Physicians Formula
I’ve been using this foundation since it came out I absolutely luv it it feels amazing, weightless and it is so great for sensitive skin.
Great coverage, limited shade range
4 out of 5 stars
V - 2 years ago
originally posted on Physicians Formula
It has great coverage and I love the serum-like formula. My skin is actually oily, but it wears nicely if I powder it well. However, it would be nice to see a wider shade range
Oily and slides all over the place
1 out of 5 stars
gilll - 2 years ago
originally posted on Physicians Formula
This is quite simply NOT a foundation. It doesn’t blend or settle, I feel like I have oil sitting on my skin all day, the coverage is zero (plus the colour palette is way off - I bought LIGHT as Ian very fair and it looks pale and washed out), and I’m sure it would transfer all over clothing (I had to wash it off straight away)! it settled in the creases on my face after applying. VERY DISAPPOINTED.
Lays on top of my skin and does not sink in
1 out of 5 stars
Elle - 3 years ago
originally posted on Physicians Formula
I had high hopes for this, but was very disappointed in how the product just sat on top of my skin and did not sink in or blend. I have larger pores; perhaps it just doesn't work well unless you already have invisible pores and great skin? IDK, but this was a big Fail. WHERE IS the ORGANIC WEAR BB CREAM? That product rocked, and it appears to have been discontinued. Boo...
Makes my makeup look
5 out of 5 stars
memberff2641 - 3 years ago
originally posted on influenster.com

Makes my makeup look flawless. This all organic formula is to die for. Doesn't break my skin out like more products
Messy, the dropper design is just disastrous.
3 out of 5 stars
pale - 3 years ago
originally posted on Physicians Formula
Its ok, smooth coverage. I do not find it to be buildable however, as it just gets greasy on me. I have to constantly clean the top of the bottle because unless you can aim the dropper back into the bottle perfectly centered, it leaves a lot foundation on the lip of the bottle. A pump would have been better.
Disappointed
2 out of 5 stars
Sarah144 - 3 years ago
originally posted on Physicians Formula
I do not understand why they discontinued the tinted moisturizer.....I used that for so many years and bought this as an alternative. It goes on smooth but doesn't absorb. It just kind of sits there on my skin and looks cakey no matter what I did. I returned it and will need to look for another product line.
Awesome product!!
5 out of 5 stars
Kelly - 3 years ago
originally posted on Physicians Formula
I am in love with this foundation! This foundation offers light to medium coverage and it is super light weight. I choose color medium and it’s a perfect medium. It surprisingly doesn’t transfer very much onto my mask. I have acne prone skin and it doesn’t cause breakouts. The product is like a serum and my skin has actually improved with foundation use. It does take a good shake of the product prior to using, this is a method to use with all natural products because most true natural products don’t have chemical emulsifiers to keep products uniformed. But chemical emulsifiers can me harmful to ourselves and environment so to me it’s worth taking an extra second to shake product really well and not have a chemical emulsifier. I also place dropper inside bottle once done using but I don’t seal it until I am done applying foundation, this allows for product to completely leak into bottle without it leaking out of bottle like it has for most people (it’s mentioned in their reviews), the bottle remains clean and leak free using this method. I hope this helps!! I highly recommend this foundation!! It’s healthy for us, for the environment. The bottle is beautiful and it’s a great great product and I am super picky with my foundation, it’s taken me a long time to find a product this great! :). Please don’t stop making this foundation!! It’s soooo hard to find an organic natural drugstore line, they just don’t exist!
Coverage and colors are beautiful!
5 out of 5 stars
LumbeeIndianGirl - 3 years ago
originally posted on Physicians Formula
I could not have enjoyed this more It is wonderful, and the feel is great! I have oily skin, and I only use organic make up since having a cancer diagnosis, so two thumbs up! I do not believe there are so many negative reviews, but I am picky, and as an olive complexioned person, I could not be more pleased! I will admit, the bottle does leak around the top, no matter how tight you turn it, and you must use the bulb to tighten...I do not want to damage the bulb, so it would be great to see the bottle top improved.
Amazing!
5 out of 5 stars
miz_alisa - 3 years ago
originally posted on Physicians Formula
After trying almost every brand, finally found the perfect one! No fragrance, and goes on like butter without caking or drying! Please do not stop making this product!
Bottle design is terrible
1 out of 5 stars
Shirley - 4 years ago
originally posted on Physicians Formula
Due to the design it causes an excessive waste of foundation when you go to put the lid back on!!! Why doesn’t the company correct this!? Or is that part of the tactic so we have to buy more??? It’s awful. Please fix this issue