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About this item
Highlights
- In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience.
- About the Author: Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987.
- 368 Pages
- Biography + Autobiography, Business
Description
About the Book
The "BusinessWeek" bestseller, now in paperback. "Pour Your Heart Into It" tells the story of how small-company values, passion, and integrity turned six local coffee stories into the Starbucks chain.--"Fortune".Book Synopsis
In Pour Your Heart Into It, former CEO and now chairman emeritus Howard Schultz illustrates the principles that have shaped the Starbucks phenomenon, sharing the wisdom he has gained from his quest to make great coffee part of the American experience. The success of Starbucks Coffee Company is one of the most amazing business stories in decades. What started as a single store on Seattle's waterfront has grown into the largest coffee chain on the planet. Just as remarkable as this incredible growth is the fact that Starbucks has managed to maintain its renowned commitment to product excellence and employee satisfaction. Marketers, managers, and aspiring entrepreneurs will discover how to turn passion into profit in this definitive chronicle of the company that "has changed everything... from our tastes to our language to the face of Main Street" (Fortune).Review Quotes
"By offering a detailed account of how Starbucks captured the psyche of its audience, Schultz reveals a purely American truism: If you can capture the imagination of your audience, you have a winner."--USA Today
"For entrepreneurs, managers, and fans of Starbucks coffee, Pour Your Heart Into It is the definitive chronicle of how a curling-edge company built a worldwide reputation through retail by leading with its heart."--Business Times
"It is hard to imagine a more satisfying brew than this memoir."--Publishers Weekly
About the Author
Howard Schultz is a native of Brooklyn, New York, who joined Starbucks in 1982 and has been Chairman and CEO since 1987. He lives in Seattle. Dori Jones Yang has over fifteen years' experience as a reporter, writer, and bureau chief for Business Week in New York, Hong Kong, and Seattle. She lives in Bellevue, Washington.Dimensions (Overall): 9.1 Inches (H) x 5.9 Inches (W) x 1.0 Inches (D)
Weight: 1.0 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 368
Genre: Biography + Autobiography
Sub-Genre: Business
Publisher: Grand Central Publishing
Format: Paperback
Author: Howard Schultz
Language: English
Street Date: January 13, 1999
TCIN: 76955874
UPC: 9780786883561
Item Number (DPCI): 247-04-2285
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 1 inches length x 5.9 inches width x 9.1 inches height
Estimated ship weight: 1 pounds
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