About this item
Highlights
- Are you suffering from Data Presentation Zombification?
- About the Author: LEA PICA is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world.
- 368 Pages
- Computers + Internet, Data Visualization
Description
Book Synopsis
Are you suffering from Data Presentation Zombification?
Billions of dollars and thousands of hours are lost every year during ineffective business meetings worldwide. Data practitioners painstakingly present their valuable analytical insights, only to fall flat, inspiring more yawns than yeses.
In Present Beyond Measure: Design, Visualize, and Deliver Data Stories That Inspire Action, Lea Pica provides a 4-phase, step-by-step blueprint for planning, designing, visualizing, and delivering compelling data storytelling in business presentations. Following her blueprint, you will learn how to use neuroscience and cinematic storytelling techniques to galvanize your stakeholders into action.
By the final page, you'll know exactly how to:
- Choose the data that matters most to your decision-makers
- Speak to different stakeholder audience personality types (even the most challenging)
- Infuse your data presentation with a persuasive narrative storyline
- Craft strategic recommendations that get approved and implemented
- Design simple, stunning slides that communicate without confusing
- Transmit your data story with best-practice data visualization techniques
- Avoid the most common data visualization violations and charting pitfalls
- Prepare for and deliver your presentation like a professional speaker
- Navigate challenging meeting conversations and logistics with ease
Whether you work with little or big data, this book will show you how to prevent presentation zombies and inspire the action and credibility you and your organization deserve.
From the Back Cover
Praise for PRESENT BEYOND MEASURE
"Simple, clear and constantly overlooked wisdom. It's time to stop wasting time and start making a change happen."
--Seth Godin, Author of This is Marketing
"Lea delivers an evidence-based approach to presenting data in a practical and engaging manner that is sure to help the reader make their presentation audiences Indistractable."
--Nir Eyal, Bestselling Author of Hooked and Indistractable
"Lea's given the world a gift with Present Beyond Measure. It shows you how to turn bored, jaded, phone-addicted data presentation skeptics into eager, engaged, edge-of-their-seat fans."
--Rand Fishkin, CEO and Cofounder of SparkToro
"Infused with wisdom from Lea's own influential work in the field, Present Beyond Measure is a must-read for all data professionals looking to take their work to the next level through the perfect combination of storytelling, visualization, and communication."
--Christina Stathopolous, Data Evangelist, Advisor, and Educator
"Lea is an absolute master at showing people how to present their fact-based ideas and data in creative, visual, and persuasive ways. Present Beyond Measure is a must-have book for our time."
--Garr Reynolds, Author of Presentation Zen
"Present Beyond Measure is an empowering and transformative guide for data practitioners, providing the necessary tools to succeed at presenting data effectively."
--Kate Strachnyi, Founder of DATAcated and author of ColorWise
About the Author
LEA PICA is a data analyst turned Data Storytelling Advocate, international speaker, and workshop facilitator who teaches how to present data and inspire action to thousands of data and marketing practitioners around the world. Her mission is to transform data meeting snoozefests into vehicles for change using the power of neuroscience, storytelling, emotion, and effective communication.