$6.19 when purchased online
Target Online store #3991
About this item
Highlights
- Volumizing Mascara: Great Lash Washable Royal Blue Mascara has a lash-doubling hypoallergenic formula that glides on smoothly to condition and build natural great-looking lashes
- Gentle On Lashes: Great Lash volumizing mascara for natural lash volume is suitable for contact lens wearers and is ophthalmologist tested
- Easy On Easy Off: This washable volumizing and lengthening mascara features a unique lash-building brush that makes it so easy to get a voluminous, full-lash look in one application; clean and easy to remove without any scrubbing or rubbing
- Maybelline Is THE Eye Expert: Whatever your signature eye look, whether natural or dramatic, Maybelline helps create looks that draw eyes. With a broad selection of pencil & liquid eyeliners, highly pigmented eyeshadows, iconic mascara, & eyebrow makeup
- Create Any Look: Maybelline foundations, bb creams, concealers and highlighters create a perfect canvas; Make eye looks with eyeshadows, brow pencils and eyeliners, and perfect your pout with lipsticks and lip balms
- Maybelline New York: The world’s number 1 makeup brand, from foundation to eye mascara to lipstick; Diverse, on the pulse, inspired by the city and tested on its streets
Description
After 40 years, Maybelline New York’s Great Lash Volumizing Mascara is still America’s favorite mascara. Allure Readers’ Choice and Best of Beauty Award Winner is loved for its lash-doubling formula that conditions as it thickens. The lengthening mascara’s clean and volume-building formula delivers volume without clumps or globs and conditions lashes with each coat. The hypoallergenic formula is ophthalmologist tested and safe for contact lens wearers. Complete your eye makeup look with Maybelline New York’s fan favorite Master Precise Liquid Eyeliner.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Step 1: Sweep the lash-building brush from the root to tip of lashes.
Step 2: Continue building volume until the desired lash look is achieved.
Step 3: Do not let mascara dry in between coats.
Step 4: Easily remove mascara with Garnier Micellar Water.
Suggested Age: Adult Use Only
Health Facts: Hypoallergenic
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Thickening
Net weight: .43 fl oz (US)
Features: Double-Ended
TCIN: 12053859
UPC: 041554533064
Item Number (DPCI): 052-07-0218
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
g1535 1 aqua/water/eau, cera alba/beeswax/cire dabeille, ozokerite, shellac, glyceryl stearate, triethanolamine, propylene glycol, stearic acid, palmitic acid, sorbitan sesquioleate, methylparaben, synthetic fluorphlogopite, silica, quaternium-15, calcium aluminum borosilicate, quaternium-22, butylparaben. [+/-may contain: ci 77491, ci 77492, ci 77499/iron oxides, ci 77289/chromium hydroxide green, ci 77007/ultramarines, ci 77891/titanium dioxide, mica, ci 77288/chromium oxide greens, ci 77510/ferric ammonium ferrocyanide, ci 77510/ ferric ferrocyanide]
Allergens & Warnings:
TO SAFEGUARD MAYBELLINE PURITY, RESERVE THIS PRODUCT FOR YOUR PERSONAL USE. TREAT THE APPLICATOR WITH THE HYGIENIC CARE YOU GIVE YOUR EYES. NEVER APPLY THIS PRODUCT IN A MOVING VEHICLE. DO NOT DILUTE MASCARA WITH WATER, SALIVA, OR ANY OTHER SUBSTANCE. CAP TIGHTLY AFTER USE. IF CHANGE IN ODOR OR APPEARANCE OCCURS, DISCONTINUE USE. DO NOT USE THIS OR ANY OTHER EYE COSMETIC IF YOUR EYE IS INJURED, IRRITATED, OR INFECTED. CONSULT A PHYSICIAN PROMPTLY.Shipping details
Estimated ship dimensions: 5.58 inches length x 2.7 inches width x 0.94 inches height
Estimated ship weight: 0.06 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.1 out of 5 stars with 6906 reviews
easy to apply: 4.23 out of 5
easy to remove: 4.14 out of 5
long lasting: 3.49 out of 5
quality: 3.48 out of 5
value: 3.68 out of 5
63% would recommend
259 recommendations
A great addition to your makeup products
4 out of 5 stars
Thumbs up graphic, would recommend
Samma77 - 1 month ago
Maybelline New York Great Lash mascara has been a go-to for me because it’s affordable and lasts a long time. It coats my lashes beautifully, giving them a nice lift and definition without clumping. I love how it enhances my dark features, making my eyes stand out effortlessly. The only drawback is that after a while, some residue tends to fall near my eyes, creating a bit of a raccoon-eye effect. You have to be careful when wiping it away so you don’t mess up the rest of your makeup. That said, it’s still a solid-performing mascara that delivers great results for the price. If you’re looking for a budget-friendly option that does the job well, this one’s worth trying!
Best mascara
5 out of 5 stars
Thumbs up graphic, would recommend
sassy1017 - 1 month ago, Verified purchaser
- Skin tone: Light
- Hair color: Blonde
- Eye color: Blue
- Skin type: Combination
Love the color and it lasts
Stays put
5 out of 5 stars
Thumbs up graphic, would recommend
Happy Shopper - 2 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
Been using for decades. Stays put unless you get something oily on it because it does remove with oil, therefore, it will also smudge with oil.
Dont bother
2 out of 5 stars
Thumbs down graphic, would not recommend
Rosa - 3 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Combination
It makes my lashes look darker but that’s about it. I would not recommend it. There are better options out there even for this price
1 reply from Maybelline Consumer Care team - 3 months ago
Hello Rosa, thank you for contacting us regarding the Maybelline Great Lash Volumizing and Lengthening Mascara. We understand it did not meet your expectations. We invite you to browse our selection of other mascaras and hope you find one that better suits your needs.
BLUE MASCARA
5 out of 5 stars
PATTY G - 4 months ago
originally posted on maybelline.com
i LOVE THIS COLOR, BEEN WEARING THIS MASCARA 25 YEARS
Terrible
1 out of 5 stars
Thumbs down graphic, would not recommend
Riley - 4 months ago, Verified purchaser
Worst thing ever made lash loss and made lashes fall down more than lift up after 15 mins my lashes looked normal again! Hate this product
multi use mascara!
5 out of 5 stars
Thumbs up graphic, would recommend
paola - 4 months ago
love this clear mascara!! i use it as a primer before applying my regular black mascara and its great to not overly dry your lashes, making them less easy to break. I also use it as a brow gel, it works really well for shaping them easily. I prefer this clear mascara over a brow gel because it isn’t sticky.
Not good
1 out of 5 stars
Thumbs down graphic, would not recommend
Jane - 4 months ago
I disliked the product because it was WAY to liquidity and it literally does nothing for your lashes. ( I bought the product a few months ago so I don’t know if they changed the product)
1 reply from Maybelline Consumer Care team - 4 months ago
Hi Jane, we appreciate you sharing your experience with the Maybelline Great Lash Mascara. We're sorry it wasn't what you hoped for. We're always working to improve our products, so your feedback is really helpful.
Did it change?
2 out of 5 stars
Thumbs down graphic, would not recommend
Anon - 5 months ago
- Eye color: Green
- Skin type: Combination
- Hair color: Red
- Skin tone: Light
I have bought this for years and opened a new bottle this past week. One use landed me in the ER. did something change? My eyes swelled shut and my checks swelled up as well. Bummer to spend Thanksgiving in the ER getting steroids 💀
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there. We are sorry to hear about the experience you had with your recent mascara purchase. We would like to speak with you directly about it. Please give us a call@ 800-944-0730 9 AM to 5:30 PM ET M – F for assistance. It would be helpful if you could have the product available when you call.
Allergic reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
dgirl5 - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Combination
- Hair color: Brunette
- Skin concern: Acne
- Eye color: Brown
Currently waiting at the minute clinic so hopefully they can prescribe me something for what this mascara did to my eyes. I have swollen red bumps on my eyelid and under my eye. I used to use this mascara a few years ago but had to trash it!!
1 reply from Maybelline Consumer Care team - 5 months ago
Hi there. We are sorry to hear about the experience you had with Maybelline Great Lash Volumizing and Lengthening Mascara. We would like to speak with you directly about it. Please give us a call @ 877-456-5287, 9:00 am - 5:30 pm ET and let us know you contacted us through a review. It would be helpful if you could have the product available when you call, as well as providing the agent with your username. Looking forward to speaking with you.
Favorite
4 out of 5 stars
Thumbs up graphic, would recommend
Rylee Wimpey - 6 months ago, Verified purchaser
- Hair color: Red
- Skin tone: Light
- Skin type: Combination
- Eye color: Green
My all time favorite mascara. Waterproof makes my curls stay up all day. Very easy to remove with waterproof oil. Only downside is the brown looks a lot like the black so it’s hard to tell a difference.
Good mascara for the price
4 out of 5 stars
Thumbs up graphic, would recommend
luvbngigi - 6 months ago, Verified purchaser
This mascara provides good coverage and thickness, especially for the price. However, if you do not get the waterproof version it does tend to create black smudges under the eyes and on the eyelid if you get hot or use too much moisturizer. In that case I would recommend the waterproof, no smudge at all!
Mascara
5 out of 5 stars
Thumbs up graphic, would recommend
Kjg - 6 months ago, Verified purchaser
Love this mascara. I have used this brand since I was a teenager.
Paraben allergy
2 out of 5 stars
Deb1960 - 7 months ago
originally posted on maybelline.com
I have been using the Great lash royal blue for over 35 years. Actually started using it as a teenager. Couldn't find it for awhile and then started using it again when it came back. It was absolutely my only mascara. Recently I have discovered that I am allergic to the parabens it is made with. Will you Please Please add this color to your new GREEN EDITION line? I really do NOT want to change mascara. I have had severe eye problems for over a month now. I gave a two rating because of the parabens in the mascara. Otherwise I Love the color.
1 reply from Consumer Care Center team - 7 months ago
Hello! We are sorry to hear about the experience you had with Great Lash® Royal Blue. We would like to speak with you directly about it. Please give us a call at 877-456-5287, 9:00 am - 5:30 pm ET for assistance and provide the reference number 37620140. It would be helpful if you could have the product available when you call. Looking forward to speaking with you.
If it's not broke, don't fix it.
5 out of 5 stars
Thumbs up graphic, would recommend
mitchellfamily - 7 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Aging, Dark circles
- Hair color: Brunette
- Eye color: Hazel
There's a reason this mascara is a classic in the makeup world -- it works perfectly.
Horrible great lashes
1 out of 5 stars
Thumbs down graphic, would not recommend
Regular - 8 months ago
The worst thing I have ever bought in my life. I spent a whole Sunday with swollen eyes, I didn't understand what was happening. My face even started to swell, and I kept applying it and it was the same thing. Omg, this should be taken off the market. It's the worst thing in my life. I almost went to the emergency hospital Lo peor que he comprado en mi vida pase un domingo completo con los ojos hinchados no entendian que pasaba hasta mi cara empezaba a incharse, y segui aplicandomelo y fue lo mismo omg esto lo deberian de sacar del mercado es lo peor en mi vida..
The BEST Mascara
5 out of 5 stars
Rachel21 - 8 months ago
originally posted on maybelline.com
I've been using this mascara for more than 20 years. Royal Blue always catches people's eyes and the compliments always come. It's a stunner and a keeper!
Ok for a basic mascara
3 out of 5 stars
Thumbs up graphic, would recommend
Mimi - 9 months ago, Verified purchaser
- Skin concern: Acne, Sensitivity, Aging
- Hair color: Brunette
- Skin type: Combination
- Skin tone: Light
- Eye color: Green
Works ok for a basic mascara. Good black color. Brush is ok, clumps a little but not too bad. But I would not term it washable; it does not come off easily with my regular gentle cleanser (la roche); I have to use Micellar water or makeup remove, truly saturate with a cotton round, and rub. It acts more like a waterproof mascara in terms of the effort required to take it off.
1 reply from Maybelline Consumer Care team - 9 months ago
Hi there Mimi! Thank you for reaching out to us about the Great Lash Washable Mascara, in the 100 Blackest Black shade. We are sad to hear that you are having difficulty removing it and that you had clumping. We recommend using our Expery Eyes Makeup Remover it is a fragrance-free, moisturizing formula gently removes waterproof and washable mascara and eye makeup in a cinch. We hope you try this.
Just ok?
1 out of 5 stars
Thumbs down graphic, would not recommend
Kpiz - 9 months ago, Verified purchaser
This mascara is messy and will give you under eye darkness. It was recommended by influencers on TikTok and I was severely disappointed in the quality. Wanted to love this but it just wasn’t great
1 reply from Maybelline Consumer Care team - 9 months ago
Hi there! Thank you for your feedback on the Great Lash Washable Mascara in the Brownish-Black shade. We are sad to hear that you did not see the results you expected and you had soem smearing. We will share this information with our production and development teams, and we hope that you will continue to try and use our products in the future with satisfaction.
Great lash
5 out of 5 stars
Thumbs up graphic, would recommend
Kween - 9 months ago, Verified purchaser
- Skin type: Combination
- Skin concern: Aging, Dullness
- Hair color: Brunette
- Skin tone: Medium
- Eye color: Brown
Great lash is my favorite mascara. I’ve tried different brands and keep coming back to my favorite. It’s easy to apply and really does make my lashes look great.