$15.00 when purchased online
Target Online store #3991
About this item
Highlights
- ultra-black, flake-free vegan mascara
- instantly lifts, lengthens & volumizes lashes
- delivers fully loaded flutter for 16 hrs with lash lovin’ formula that nourishes & conditions lash hair
- SKINVIGORATING™ INGREDIENTS: babassu oil nourishes lashes; glycerin hydrates; vitamin b5 has antioxidant, soothing & moisturizing properties; hydroxyethylcellulose & sunflower seed wax are plant-derived ingredients that thicken naturally
Description
For a false lash effect! big ego™ vegan mascara’s ultra-black, flake-free formula lifts, lengthens & volumizes lashes for up to 16 hours. Lash-loving formula nourishes & conditions each lash with every application. Featuring the ConfiDENSE booster brush™, it mimics the natural lashline for effortless precision, seamless coat & a clump-free finish. Whether you want a subtle look or bold volume, its unique formula allows for multiple coats without buildup, delivering lashes that feel as good as they look. Vegan, ophthalmologist tested, safe for contact lens wearers, dermatologist tested, flake-free & lengthening + volumizing + curling. Always formulated without parabens, mineral oil, phthalates, triclosan, sodium lauryl sulfate & gluten.
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
How to use: Apply in a zigzag motion, starting at the base of lashes & pulling through to the tip. Apply two coats for enhanced volume & drama.
CLINICAL RESULTS: 16-hr flake-free & longwear*; 100% said it didn't smudge**; 97% said their lashes looked instantly bigger & more dramatic*; *based on a clinical & consumer panel study of 32 subjects; **based on a consumer panel study of 32 subjects after 2 weeks
Trial/Mini/Travel Size: Yes
Suggested Age: 13 Years and Up
Color Palette: Dark Tones
Beauty Purpose: Lengthening, Volumizing, Curling
Net weight: .15 fl oz (US)
Features: Non-Flaking, Ophthalmologist Tested, Conditioning, Non-Clumping
TCIN: 82608786
UPC: 846733037582
Item Number (DPCI): 342-02-5821
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water/aqua/eau, stearic acid, synthetic beeswax, helianthus annuus (sunflower) seed wax, glyceryl behenate, paraffin, polyglyceryl-6 distearate, acacia senegal gum, vp/eicosene copolymer, propanediol, aminomethyl propanediol, hydrogenated starch hydrolysate, phenoxyethanol, hydroxyethylcellulose, potassium sorbate, panthenol, lauroyl lysine, silica, laureth-20, magnesium stearate, butylene glycol, orbignya oleifera seed oil, 1,2-hexanediol, glycerin, disodium phosphate, polysorbate 20, sodium phosphate, tocopherol, biotinoyl tripeptide-1, iron oxides (ci 77499), black 2 (ci 77266).
Shipping details
Estimated ship dimensions: 0.709 inches length x 0.709 inches width x 3.937 inches height
Estimated ship weight: 0.038 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.2 out of 5 stars with 22086 ratings
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Summary of reviews
This mascara has garnered a mix of enthusiastic praise and some criticism from guests. Many appreciate its ability to add volume and length to lashes, with a smooth application and a beautiful finish. However, some guests have noted issues with clumping, smudging, and difficulty in removal. The unique wand design is often highlighted, making it a favorite for those seeking dramatic lashes. Overall, it stands out for its vegan formula and impressive results, though some guests recommend caution for those with oily skin.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.1 out of 5 stars with 2737 reviews
63% would recommend
22 recommendations
Glad to have this mascara
4 out of 5 stars
Donna M. - 27 days ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Glad to have this mascara in packable travel size.
Worst mascara
1 out of 5 stars
Jrdh - 1 month ago
originally posted on http://www.ulta.com

Avoid this maacara at all costs! Thankfully I only had a sample size. I go very light wirh mascara and only do my top lash because I want to avoid transfer from the bottom lash to under my eye. Well I lightly put this on the top and by the end of the day I have a literal LINE under my eye from it. Crazy. Going straight in the garbage.
No irritation
5 out of 5 stars
Linda M. - 1 month ago
originally posted on tartecosmetics.com
[This review was collected as part of a promotion.] Very pretty look. Makes your eyes pop, Very gentle on eyes, no irritation
Eh, mediocre.
2 out of 5 stars
Mariah - 2 months ago
originally posted on http://www.ulta.com

Higher end price, low end look. I've had drug store mascaras that work better. The one thing I do appreciate is that there is no transfer after long use.
The perfect mascara
5 out of 5 stars
A - 2 months ago
originally posted on http://www.ulta.com

I love this wand its what initially sold me. It comes off easy and my most favorite part that sets it apart from all the mascaras ive used is that it does not sweat and leave black marks on my under eye
NOT SMUDGE PROOF
2 out of 5 stars
Thumbs down graphic, would not recommend
edymarie07 - 2 months ago
Ulta was sold out of my favorite mascara (Tarte’s Lights, Camera, Action) so I tried this and was very disappointed. This mascara smudges within just a couple hours. I will not purchase again.
Best Mascara EVER
5 out of 5 stars
Lisa - 3 months ago
originally posted on http://www.ulta.com

I have purchased lots of mascara. Tarte Big Ego mascara is the best I have ever used. Huge fan!
Good Mascara with different Brush
4 out of 5 stars
Kayla - 3 months ago
originally posted on http://www.ulta.com

I use this mascara often, though it is not my favorite. It is pretty easy to apply, but the brush can be awkward. Sometimes I get a little mascara on my eyelid and sometimes it is a little clumpy. It does have a nice black color. It gives me a lot of volume but I can still wear a natural look. I love this mascara but wish it had a better brush.
Great
5 out of 5 stars
Andrea - 3 months ago
originally posted on http://www.ulta.com

I really love this
I love this Mascara!!
5 out of 5 stars
Laura - 3 months ago
originally posted on http://www.ulta.com

This Big Ego mascara makes your eyes stand out and lashes so long!
Disappointed
2 out of 5 stars
Liz - 3 months ago
originally posted on http://www.ulta.com

It looks nice on the eyelashes themselves, but after a few hours it smudges and gives really bad raccoon eyes. I was hoping that it would be better, and I do like that it's vegan. Unfortunately I wouldn't purchase again.
No flaking or smearing.
5 out of 5 stars
Gina - 3 months ago
originally posted on http://www.ulta.com

Mascara goes on smoothly - no clumping! And stays on all day with no flaking or smearing!
I would buy this product again
4 out of 5 stars
Erika - 3 months ago
originally posted on http://www.ulta.com

I really like this mascara it makes my lashes look longer.
My favorite!
5 out of 5 stars
Amy - 4 months ago
originally posted on http://www.ulta.com

I love this mascara. The only thing that could make it better was if it was waterproof
NOT WORTH THE MONEY!
1 out of 5 stars
T - 4 months ago
originally posted on http://www.ulta.com

It is too wet ans clumpy, you cannot get a clean application (I use masacara often and dont have this kich trouble), i also have allergies…. WOULD NOT RECOMMEND one sight of watery eyes and it looks ridiculous. It runs vedy badly, and once its wet… its over with. It just continues to run no matter what you do.
Tarte big ego
3 out of 5 stars
Amber - 4 months ago
originally posted on http://www.ulta.com

I had a travel size that was great, however the full size is more clumpy
Goated mascara
5 out of 5 stars
The Alpha 🐺 - 4 months ago
originally posted on http://www.ulta.com

This mascara is so skibidi rizler sigma ohio fanum tax gyatt fortnite emote goated
does not last all day
3 out of 5 stars
mandy - 4 months ago
originally posted on http://www.ulta.com

I wanted to like this and love ofher tarte products. I'm happy I only bought the travel size because this is NOT the one. By 3pm, my underyes are dark and creased and my lashes don't look as covered. I like the wand and application is nice but it does not last.
Best mascara I have found yet! Great quality
5 out of 5 stars
Jill - 5 months ago
originally posted on http://www.ulta.com

Makes my lashes look like false ones, it wears all day. I love it. Great quality and I love the style brush that comes with it. It does a great job of thickening my lashes
Favorite Mascara
5 out of 5 stars
Ragamuffin - 5 months ago
originally posted on http://www.ulta.com

This is my all time favorite mascara! I received it as a mini version as a free gift & loved it so much that I purchased the full size version. I highly recommend this.