Essentials of Thought Leadership and Content Marketing - by Paul M Kaplan (Paperback)

About the Book

A comprehensive, practical, step-by-step guide to achieving content marketing success that's ideal for anyone who works with content marketing--whether in B2B or B2C business, for-profit, or nonprofit.ofit.

Book Synopsis

Essentials of Thought Leadership and Content Marketing is a comprehensive, practical, step-by-step guide to achieving content marketing success.

What's the connection between thought leadership and increased sales? Consistent strategy. Thought leadership and content marketing can be powerful tools for your business, but to use them to their fullest potential, you need to have a plan. Essentials of Thought Leadership and Content Marketing helps you create a comprehensive and rigorous content marketing strategy in which every piece works together to meet your business goals.

Comprehensive, results-oriented, and practical, Essentials of Thought Leadership and Content Marketing covers every aspect of content marketing: researching customer needs; identifying your company's areas of expertise; generating thought leadership articles and other content; communicating content through email, social media, web marketing, and traditional media; evaluating response; generating sales leads; and measuring results. More important, Essentials of Thought Leadership and Content Marketing shows how to coordinate these strategic elements to an overall plan. Interviews with business leaders and case studies show how content marketing concepts work in the real world.

The ideal book for marketers, advertising professionals, entrepreneurs, and anyone who works with content marketing--whether in B2B or B2C business, for-profit or nonprofit--Essentials of Thought Leadership and Content Marketing is a practical, step-by-step guide to achieving your content marketing goals.

Review Quotes

"Impressively informative, expertly written, organized and presented ... recommended reading for marketers, advertising professionals, and entrepreneurs."--Wisconsin Bookwatch

"In this book, Paul has captured all the practical essentials that a thought leadership marketer needs: how to decide which content to develop and how to produce and market it. This book is not another breathless celebration of the virtues of content or thought leadership marketing; it's an invaluable handbook for getting the job done!"--Tim Parker, The Bloom Group