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About this item
Highlights
- Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics.
- About the Author: Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning.
- 304 Pages
- Business + Money Management, Marketing
Description
About the Book
Originally published: New York: Warner Books, c2003.Book Synopsis
Harry Beckwith is the author of Selling the Invisible and The Invisible Touch, both marketing classics. Now he applies his unparalleled clarity, insight, humor, and expertise to a new age of mass communication and mass confusion. What Clients Love will help you stand out from the crowd-and sell anything to anyone. From making a pitch to building a brand, from designing a logo to closing a sale, this is a field guide to take with you to the front lines of today's business battles. Filled with real tales of success and failure, it shows you how to: Fly a Jefferson Airplane. Everyone knows there's a Jefferson Monument, but a Jefferson Airplane? A brilliant, attention-grabbing name often includes the unexpected and the absurd. Strike with a Velvet Sledgehammer. It's not a hard sell. It's not exactly soft. Selling well means finding the fine line between modesty and bragging, and driving the message home. Speak to the Frenchman on the Street. A French mathematician believed that no theory was complete until you could explain it to the first person you meet on the street. Marketers, ecoutez! Dress Julia Roberts. Why, one scene from Pretty Woman can enlighten you more than a full year of study at a top business school. What Clients Love will help you get focused, stay focused, and follow the essential rules to success-by doing the little things right and the big things even better.About the Author
Harry Beckwith heads Beckwith Partners, a marketing firm that advises twenty-three Fortune 200 clients and dozens of venture-capitalized start-ups on branding and positioning. A Phi Beta Kappa graduate of Stanford, Beckwith is an internationally acclaimed speaker. He is the bestselling author of five books, which, collectively, have been translated into twenty-three languages.Dimensions (Overall): 7.4 Inches (H) x 4.9 Inches (W) x .9 Inches (D)
Weight: .5 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 304
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Business Plus
Theme: General
Format: Paperback
Author: Harry Beckwith
Language: English
Street Date: June 10, 2010
TCIN: 85156268
UPC: 9780446556026
Item Number (DPCI): 247-59-6340
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.9 inches length x 4.9 inches width x 7.4 inches height
Estimated ship weight: 0.5 pounds
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