$4.39 when purchased online
Target Online store #3991
About this item
Highlights
- Vibrant Color: Pick your shade and go wild! This collection includes multiple colorful shades to suit any style.
- Sheer Color: Enjoy subtle color with a single swipe. When you're looking for a natural and soft look, this lip color has your back.
- Lip-Loving Ingredients: Formulated with vitamin E acetate, passionfruit seed oil, and raspberry oil, this glossy lip color will leave your lips looking and feeling radiant.
- Buildable Color: Start from a sheer tint and build it up to fuller color to capture any style you want.
- Cruelty-Free: wet n wild makeup products are never tested on animals and are always cruelty-free.
Description
Enhance your lip look with the power of roses! This vibrant lip color is formulated with a lip-loving combination of rosehip oil, vitamin E acetate, passionfruit seed oil, and raspberry extract for intense shine and soothing comfort. Glide it on and enjoy sheer color that can be built up for stunning effect.
Directions: Apply evenly to the lips, building up the color to the desired level. Reapply as needed.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Directions: Apply evenly to the lips, building up the color to the desired level. Reapply as needed.
wet n wild starts as everyone’s first and remains a lifelong destination for vibrant and accessible beauty. Delivering over 40 years of trend-forward and all-inclusive innovations, we are your trusted beauty expert that will keep you looking fabulous without ever betraying your budget. From the bold ‘n’ bright to the neutral ‘n’ nuanced, we set out to spoil you with options while setting the gold standard of achievability. So go ahead, get your feet wet with us again and go wild with your imagination!
Suggested Age: 13 Years and Up
Color Finish: High Shine
Color Palette: Medium Tones
Product Form: Stick
Sustainability Claims: Cruelty-Free
Beauty Purpose: Moisturizing, Shine Enhancing, Brightening
Net weight: .08 Ounces
TCIN: 86754941
UPC: 077802155511
Item Number (DPCI): 052-03-2735
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
polybutene, carthamus tinctorius (safflower) seed oil, bis-diglyceryl polyacyladipate-2, microcrystalline wax/cire microcristalline, synthetic wax, diisostearyl malate, sorbitan sesquioleate, phenoxyethanol, caprylic/capric triglyceride, rosa canina fruit oil, ethylhexylglycerin, tocopheryl acetate, flavor/aroma, silica dimethyl silylate, passiflora edulis seed oil, rubus idaeus (raspberry) fruit extract, silica, pentaerythrityl tetra-di-t-butyl hydroxyhydrocinnamate, sodium hyaluronate, [+/- (may contain): mica, red 21 lake (ci 45380), red 28 lake (ci 45410), red 7 lake (ci 15850), titanium dioxide (ci 77891), iron oxides (ci 77491, ci 77492, ci 77499), blue 1 lake (ci 42090), red 27 lake (ci 45410), yellow 5 lake (ci 19140), red 30 lake (ci 73360)].
Shipping details
Estimated ship dimensions: 0.693 inches length x 0.693 inches width x 3.029 inches height
Estimated ship weight: 0.046 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
The Wet n Wild Rose Comforting Lip Color is praised for its moisturizing formula, buildable color, and affordability. However, guests frequently mention an unpleasant smell and taste. The product is also criticized for its packaging, which doesn't allow the product to be retracted once twisted up.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
3.6 out of 5 stars with 253 reviews
easy to apply: 3.7 out of 5
easy to remove: 3.76 out of 5
long lasting: 2.57 out of 5
quality: 2.23 out of 5
value: 2.89 out of 5
35% would recommend
45 recommendations
Don't even think about it..
1 out of 5 stars
Thumbs down graphic, would not recommend
G0303 - 14 days ago
- Skin tone: Medium
- Skin type: Combination, Oily
- Eye color: Black
- Hair color: Black
- Skin concern: Sensitivity, Puffiness, Aging
Do not buy! I bought biscotti mommy due to the hype of the shade but as soon as I bought it, I immediately noticed the smell. I was so upset, I couldn’t even try it on, it went straight to the trash. The smell is like expired, giving cheap makeup from a decade ago type of smell. Don’t waste your time or money. Quality is trash too.
Horrible smell and texture.
1 out of 5 stars
Thumbs down graphic, would not recommend
RS - 2 months ago
How are they selling this in stores is beyond me. I just purchased it thinking it would be a cute rose color on my lips. First off, the first layer which is an off white, which I thought it will be one of those white at first lip balm and then it turns into the color. Nope!! It was a pasty color with a horrible smell, like one of those “I haven’t used this lip balm in 20 years” bad smells. Please please discontinue this product. Disgusting!!
Awful, rancid smell
1 out of 5 stars
Thumbs down graphic, would not recommend
asa87 - 2 months ago
I actually love the look of this (dewy and glossy) and the feel, but I'm concerned that it's unsafe to wear because it smells so bad! It smells like rancid oil.
No longer any good
1 out of 5 stars
Thumbs down graphic, would not recommend
sam - 2 months ago
- Skin tone: Light
- Skin type: Dry
I used to love this lippie in the color taffy daddy. I was so excited to see that they were on sale that I bought 2 of them. I definitely regret it cause they either reformulated it or it went rancid. It smells like plastic or rancid oils. On top of that rhe color isn't even showing up and it has a more waxy feel than it did before. Very disappointed.
Hit or miss due to rancidity
3 out of 5 stars
Anon1 - 2 months ago
originally posted on WetnWild
Love the So Juicy shade, it's the perfect balm gloss, HOWEVER the product is extremely hit or miss. I have bought quite a few of these that were unuseable because the oils in the product seem to go rancid very quickly, which is where the funky smell comes from. It appears several other reviewers have noticed the same. Please fix this because it's a great product otherwise.
go to lippie
5 out of 5 stars
Thumbs up graphic, would recommend
kaykay - 4 months ago
- Skin concern: Dullness
- Skin type: Combination
- Eye color: Brown
- Hair color: Black
- Skin tone: Light
I got the shade taffy daddy and it is easily my go to lip for every day. I don’t mind the smell other reviews are mentioning because it reminds me of what normal lipstick smells like.
No go
1 out of 5 stars
Thumbs down graphic, would not recommend
Dalia - 4 months ago, Verified purchaser
- Skin tone: Medium
I tried to like it, but couldn’t. The smell was so bad. Used it twice & had to toss it.
WetnWild
5 out of 5 stars
Thumbs up graphic, would recommend
Emily in Paris - 5 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Skin concern: Acne, Blackheads, Redness, Pores, Uneven skin tone
- Hair color: Brunette
- Eye color: Brown
I love the pigment and finish of it!
Terrible
1 out of 5 stars
Lacij08 - 5 months ago
originally posted on WetnWild
Terrible smell and taste!! I really liked the color and idea but my goodness! The smell is like a crayon immediately and it's strong. This is a big fail for wet n wild. Whoever designed this should be replaced. Who wants a crayon chemical in their lips.
Rose
5 out of 5 stars
antoniad51_6274 - 5 months ago
originally posted on influenster.com
Packaging is so cute the scent I do not like but I love the products over all and the texture is very smooth and creamy and the pigmentation is very nice
Love the color, but the smell is bad.
1 out of 5 stars
Lulu Cat - 5 months ago
originally posted on WetnWild
Second time buying.....but it still smells bad. I love the color, but the smell isn't good. I was hoping this one would smell better. Love many of the products and sad this lip color smells.
STINKS
1 out of 5 stars
Thumbs down graphic, would not recommend
csmom - 5 months ago, Verified purchaser
- Hair color: Brunette
- Eye color: Blue
- Skin type: Combination
- Skin concern: Aging
- Skin tone: Light
This smells TERRIBLE. I couldn’t get it off my lips fast enough and immediately threw it away. Bummer too bc I liked the color.
Crayons
2 out of 5 stars
Thumbs down graphic, would not recommend
Olive - 6 months ago, Verified purchaser
- Skin tone: Light
- Skin type: Normal
- Hair color: Blonde
- Skin concern: Uneven skin tone
- Eye color: Blue
Smells like crayons, I couldn’t handle it. The color is okay though!
Lovely
5 out of 5 stars
Thumbs up graphic, would recommend
Steph - 6 months ago, Verified purchaser
- Skin tone: Medium
- Skin type: Normal
- Eye color: Brown
- Hair color: Blonde
- Skin concern: Aging
I love the simplicity of this product It's so pretty on and easy to use you don't even a mirror! The only draw back is there's still a lot loft in tube when you get to bottom it won't twist up to get it it's actually quite a bit that's wasted. So if they could fix that it would be great. But great color and ease.
love the formula, hate the smell
3 out of 5 stars
Thumbs down graphic, would not recommend
dee - 7 months ago
- Hair color: Black
- Skin tone: Light
- Eye color: Brown
- Skin type: Normal, Combination
- Skin concern: Pores, Blackheads
Gorgeous formula that is surprisingly long lasting. However, the smell hits you like a ton of breaks. It’s usually very unlikely I’ll pass on a product due to the smell but this formula literally smells like 50 year old cans of paint.
Smells old and musty
2 out of 5 stars
Thumbs down graphic, would not recommend
Ashburn - 9 months ago
- Skin type: Normal
- Skin tone: Medium
Smells old and rancid. Feels nice but hardly any pigment. I’m returning this - would not recommend.
Rancid
2 out of 5 stars
Thumbs down graphic, would not recommend
Kjas - 9 months ago
- Skin type: Combination
- Hair color: Brunette
- Skin tone: Medium
Smells like rancid oil. I liked the smoothness, moisturizing, could use a bit more pigment but the smell is so rancid.
Disgusting strong smell.
1 out of 5 stars
Thumbs down graphic, would not recommend
KTay - 10 months ago
- Skin type: Combination
- Hair color: Red
- Skin tone: Light
The color was okay but the smell and taste were absolutely horrible! This is the worst smelling lip product I’ve ever used. There’s no way I’d be able to wear this.
Horrible, strong odor overpowers beautiful color
1 out of 5 stars
Rarie - 11 months ago
originally posted on WetnWild
If not for the awful scent/,taste, this would be a holy grail product for me. I'm really surprised they haven't pulled this from shelves. I love the color (taffy daddy) and nice, glossy finish, but I hate the strong stink so much that I'd be disappointed to have purchased this from a dollar store. It is what you'd expect a Halloween lipstick that came free with your plastic costume in the 80s to smell like. Hoping they reformulate.
Nasty taste & smell
1 out of 5 stars
Thumbs down graphic, would not recommend
Mariam - 11 months ago, Verified purchaser
- Eye color: Brown
- Skin tone: Medium
- Skin type: Combination
- Skin concern: Acne, Dullness, Uneven skin tone
- Hair color: Black
It’s a beautiful color but the disgusting taste gets in the mouth and it smells disgusting too