Strategic Content Design - by Erica Jorgensen (Paperback)

Book Synopsis

Good content isn't magical--it's thoughtful, creative, and well researched words put together with finesse. In Strategic Content Design, you'll learn how to create effective content, using hard-won research methods, best practices, and proven tips for conducting quantitative and qualitative content-focused research and testing.

"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about content in UX--by which I mean EVERYONE."
--Kristina Halvorson, CEO and Founder, Brain Traffic

Who Should Read This Book?
Content professionals of all types--copywriters, strategists, designers, managers, operations managers, and leaders of content people. It's also useful if you're part of a user experience or product team, including UX writers, researchers, and software developers.

Takeaways

• Realistically assess the current state of your content.


• Learn how to write content research questions.


• Create a content research study and evaluate your content&apos: s effectiveness.
• Identify which specific words or content elements to test. Analyze your research results.
• Identify which specific words or content elements to test.


• Determine which research methods and tools are ideal for your team's content research needs.


• Elevate the role of content design in your company, proving that content is key to creating an outstanding customer experience--and improving your bottom line.


• Create a content research roadmap.


• Learn from professional content people in case studies that highlight practical examples.

Review Quotes

"If you've been looking for ways to make sure that your content is customer-centered and has real business impact, this is a must-have
field guide for content evaluation and testing."

--Sheila O'Hara, Head of Content Design, Slack

"Reading Strategic Content Design is like having a personal mentor quickly teach you the most important aspects of content
creation and content research. Many of the insights that Erica shares would take years of experimentation and on-the-job analysis to learn on your own."

--Michelle Mazurek, Senior Manager, User Experience at Amazon

"This is me, shouting from the rooftops: Strategic Content Design belongs in the hands of absolutely anyone who cares about
content in UX--by which I mean EVERYONE."

--Kristina Halvorson, CEO and Founder, Brain Traffic

"Yes! This is the book about content design and research I've always wanted. From strategy to execution, Erica shows you everything you
need to create content that solves real problems for real people."

--Jonathon Colman, Content Design Practice Lead at HubSpot