$18.85 sale price when purchased online
$19.99 list price
Target Online store #3991
About this item
Highlights
- Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades.
- Author(s): Edward L Bernays
- 384 Pages
- Business + Money Management, Public Relations
Description
Book Synopsis
Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .79 Inches (D)
Weight: 1.13 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 384
Genre: Business + Money Management
Sub-Genre: Public Relations
Publisher: WWW.Snowballpublishing.com
Format: Paperback
Author: Edward L Bernays
Language: English
Street Date: May 6, 2014
TCIN: 88734434
UPC: 9781607967125
Item Number (DPCI): 247-48-6468
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.79 inches length x 6 inches width x 9 inches height
Estimated ship weight: 1.13 pounds
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