$4.89 when purchased online
Target Online store #3991
About this item
Highlights
- One 46 fl oz tub of Blue Bunny Soft Vanilla Flavored Frozen Dairy Dessert
- A new take on soft serve, straight from your freezer
- Super soft and deliciously sweet vanilla flavored frozen dessert
- Frozen treat made with high-quality ingredients
- Enjoy this easy-to-scoop sweet treat by the spoonful, by the bowl or straight out of the tub
- Sundaes, single scoops, dishes with sprinkles—this resealable tub is the perfect beginning to fun frozen desserts
- Never has a soft serve vanilla experience been so convenient—or so delicious!
Description
Turn any ice cream lover into a big softie with Blue Bunny Soft Vanilla Flavored Frozen Dairy Dessert. Cold and creamy, this frozen vanilla treat is a new take on the soft serve ice cream experience you love, straight from your freezer. This frozen dessert is full of delicious vanilla flavor. Enjoy the frozen dessert by the spoonful, by the bowl or straight out of the container—the bunny doesn't judge. So swirl in some fudge. Top off with whipped cream. Bury your bowl with fresh berries. This new take on soft serve is fun to scoop and even more fun to eat. Why go out for vanilla ice cream when you can stay in? With this resealable tub, the soft serve experience has never been more convenient. However you enjoy frozen deliciousness, make life more fun with Blue Bunny.
Serving Size: 2/3 cup
Serving Per Container: About 9
Amount :
Calories: 180
% Daily Value*
Total Fat 9g12%
Saturated Fat 7g35%
Trans Fat 0g
Cholesterol 15mg5%
Sodium 55mg2%
Total Carbohydrate 22g8%
Dietary Fiber 0g0%
Sugars 20g
Added Sugars 15g30%
Protein 3g
Vitamin D 0mcg0%
Calcium 120mg8%
Iron 0mg0%
Potassium 160mg4%
* Percentage of Daily Values are based on a 2,000 calorie diet.
Ingredients:
skim milk, buttermilk, dextrose, cream, whey, high fructose corn syrup, coconut oil, milk, contains 2% or less of natural flavors, sugar, glycerin, mono and diglycerides, cellulose gum, carob bean gum, tara gum, carrageenan.
Allergens & Warnings:
CONTAINS BIOENGINEERED FOOD INGREDIENTS., ALLERGEN INFORMATION: CONTAINS MILK.Contains: Milk
Package Quantity: 1
Net weight: 46 fl oz (US)
Country of Origin: United States
TCIN: 89075773
UPC: 070640023691
Item Number (DPCI): 288-07-9629
Origin: Made in the USA or Imported
Grocery Disclaimer:
Content on this site is for reference purposes only. Target does not represent or warrant that the nutrition, ingredient, allergen and other product information on our Web or Mobile sites are accurate or complete, since this information comes from the product manufacturers. On occasion, manufacturers may improve or change their product formulas and update their labels. We recommend that you do not rely solely on the information presented on our Web or Mobile sites and that you review the product's label or contact the manufacturer directly if you have specific product concerns or questions. If you have specific healthcare concerns or questions about the products displayed, please contact your licensed healthcare professional for advice or answers. Any additional pictures are suggested servings only.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.5 inches length x 7.5 inches width x 5.101 inches height
Estimated ship weight: 1.658 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup. If purchased online with SNAP EBT, this item must be returned within 90 days of the date it was shipped, delivered by a Shipt shopper, or made ready for pickup. This 90-day return window is required by SNAP.
See the return policy for complete information.
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Summary of reviews
The Blue Bunny soft vanilla ice cream has garnered mixed reactions from guests. Many appreciate its creamy texture and soft consistency, likening it to traditional soft serve. Guests enjoy its versatility for desserts and toppings, making it a delightful treat for various occasions. However, some have expressed disappointment with the flavor, describing it as artificial or lacking in richness. Overall, it offers a unique experience for ice cream lovers looking for a soft serve alternative at home.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.4 out of 5 stars with 345 reviews
quality: 4.25 out of 5
taste: 3.25 out of 5
value: 3.25 out of 5
50% would recommend
4 recommendations
Not Great
1 out of 5 stars
AB67 - 2 months ago
originally posted on bluebunny.com
The texture is more like whipped cream not soft serve but that's not the issue. The taste is just...something else, its not even ice cream-like. It almost tastes burnt?? Honestly could not have more than a spoonful.
1 reply from Consumer Response team - 2 months ago
Thank you for your review. We’re sorry to hear about your dissatisfaction with our soft Vanilla flavor. We value your feedback and will certainly forward your comments to the appropriate team for their review.
Obsessed with this ice cream!
5 out of 5 stars
egollnitz_9509 - 3 months ago
originally posted on influenster.com

After talking myself down from buying a Ninja Creami, I found this ice cream. It’s perfect soft serve texture! I love mixing it with chopped up strawberries or peaches. You can add any toppings you want for a DIY at home blizzard/mcflurry. Would be nice to see a vanilla bean flavor rather than just plain vanilla.
Not a fan
1 out of 5 stars
Thumbs down graphic, would not recommend
Brooke - 4 months ago
I like how easy it is to scoop but other than that, I’m not a fan. I was so excited when I saw it in the store. I was expecting it to taste like soft serve vanilla ice cream. It tastes synthetic and not very good at all. I didn’t finish my first bowl.
Worst stomach pain ever
3 out of 5 stars
Larrysgirl - 5 months ago
originally posted on bluebunny.com
Looks a tastes delicious but tried this 2x and the pain was unbearable
Different but Good!
5 out of 5 stars
Angela - 6 months ago
originally posted on bluebunny.com
I really like this Blue Bunny Soft Serve Ice Cream! It’s really good…just be prepared, it’s different. It’s very tasty, light, fluffy, marshmallowy, and smooth! My favorite flavors are the vanilla and cookies and cream!
Horrible and gross
1 out of 5 stars
Just - 8 months ago
originally posted on bluebunny.com
I bought your mini vanilla swirl cones today and was so grossed out. The cone/s all 8 of them are 1/2 covered with a thick, sticky frozen milk. The cone and the than 3/4 of the cone was soggy and not edible. The entire box is like this.
1 reply from Consumer Response team - 8 months ago
We’re sorry to hear this! This is definitely not the experience we want you to have, so we appreciate you bringing this to our attention. We’ll share your comments with the appropriate department for their review. Thank you.
I'm addicted to soft serve
5 out of 5 stars
Rhiley - 8 months ago
originally posted on bluebunny.com
I bought your soft ice cream to try, and after the first spoonful I was hooked!! I'll be eating it all winter long since I can't get soft serve during the cold months. Ps,my dogs love it too!!
Not for me.
2 out of 5 stars
vanityashley - 11 months ago
originally posted on influenster.com

This wasn’t the soft serve experience that I expected. Soft serve ice cream is usually a little on the firm side, it holds a shape even while being “soft”. This? This is baby food, this is marshmallow fluff as an ice cream and in the worst possible way. I couldn’t scoop it into a cone or pipe into one. This is only for cups and spoon activity. It doesn’t even taste very good to me which doubled the frustration of it all. Just isn’t for me.
1 reply from Consumer Response team - 10 months ago
We’re sorry to hear about your dissatisfaction with our Soft Vanilla flavor. We value your feedback and will certainly forward your comments to the appropriate team for their review
Something tastes so artificial
1 out of 5 stars
Timber - 11 months ago
originally posted on bluebunny.com
I bought this yesterday. Tried it today. I thought after the first bite that I bought sugarless Ice cream. Tasted so artificial, couldn’t eat. Tossed. I was really surprised because I have purchased an eaten Blue Bunny regular ice cream and loved it.
1 reply from Consumer Response team - 10 months ago
We’re sorry to hear this! This is definitely not the experience we want you to have, so we appreciate you bringing this to our attention. We’ll share your comments with the appropriate department for their review. Thank you.
The Best Ice Cream
5 out of 5 stars
teeknepp - 1 year ago
originally posted on influenster.com

Blue Bunny soft ice cream is the best on the market. I am addicted to it! Vanilla will always be my favorite flavor! Blue Bunny was on to something when they created the soft flavors!
Great
5 out of 5 stars
Thumbs up graphic, would recommend
- 1 year ago, Verified purchaser
Delicious. Excellent consistency and flavor. Will definitely buy again.
Makes me wonder how it's made
1 out of 5 stars
Blue Bunny - 1 year ago
originally posted on bluebunny.com
Every time I take a scoop I wonder how this is made. I won't be buying it again. I'm not sure why they decided to do this....
1 reply from Consumer Response team - 1 year ago
Thank you for your review. We’re sorry to hear about your dissatisfaction with our Soft Vanilla flavor. We value your feedback and will certainly forward your comments to the appropriate team for their review.
Absolutely Horrible
1 out of 5 stars
IceCreamLover71 - 1 year ago
originally posted on bluebunny.com
I absolutely love ice cream and I eat it every single day so when I saw the new soft vanilla I was excited. My excitement was short lived. When I tried it, It was aweful. I could not eat it. The flavor was aweful and the consistency was like foam almost. I can not in good faith recommend this new flavor.
1 reply from Consumer Response team - 1 year ago
We’re sorry to hear about your dissatisfaction with our Soft Vanilla flavor. We value your feedback and will certainly forward your comments to the appropriate team for their review.
Not good
1 out of 5 stars
Lindz - 1 year ago
originally posted on bluebunny.com
The new twist birthday cake ice cream was a huge disappointment. I was really looking forward to trying it. I threw it away.
1 reply from Consumer Response team - 1 year ago
We’re sorry to hear about your dissatisfaction with our Blu's Birthday Cake flavor. We value your feedback and will certainly forward your comments to the appropriate team for their review.
Different and Delicious!
5 out of 5 stars
brookek121 - 1 year ago
originally posted on influenster.com

So good, it’s empty!! I absolutely loved this ice cream as it was smooth and airy, kind of like a gelato but not? I definitely want to try the chocolate and other flavors if I can find them! It’s different and for sure reminds you of the soft serve from your favorite machine. Highly recommend giving this a try if you’re an ice cream fan.
Yum! Sreamy and delicious
5 out of 5 stars
Thumbs up graphic, would recommend
Twinkledpink - 1 year ago, Verified purchaser
Creamy, just sweet enough and just like the soft serve in stores. My family can’t get enough of this ice cream. We are definitely soft serve fans and regular ice cream gets left out for a bit to soften up before eating. This blue bunny soft ice cream eliminates that! Creamy, smooth and delicious. Perfect for adding in mix ins to! Please stock more flavors!
What is it?!
1 out of 5 stars
Frank’s dun - 1 year ago
originally posted on bluebunny.com
I bought it to try - it’s not soft ice cream, or any kind of ice cream, it’s more like a bad cool whip. Honestly it’s horrible. I couldn’t eat it, my cat wouldn’t eat it. I put it outside for the stray cats and they won’t touch it. It never even completely melted. A week later it’s still there! Looks like glue. Hate to think about what it does to your gut.
1 reply from Consumer Response team - 1 year ago
Thank you for letting us know this isn't to your liking. We value your feedback and will share your comments with the rest of our team.
Chemical Taste
1 out of 5 stars
Clover - 1 year ago
originally posted on bluebunny.com
Just bought some Soft Vanilla. The texture was great, however the flavor is horrible. I didn't even taste vanilla. All I could taste was some chemical. My best friend even thought it tasted off. It even smelled odd. I ended up putting it down the drain. :(
1 reply from Consumer Response team - 1 year ago
Thank you for letting us know this isn't to your liking. We value your feedback and will share your comments with the rest of our team
Nope
2 out of 5 stars
Trish 1964 - 1 year ago
originally posted on bluebunny.com
There is no vanilla flavor to this ice cream. taste exactly like whipped Cream
1 reply from Consumer Response team - 1 year ago
We value your comments, which helps us make necessary improvements moving forward.
Blue Bunny soft ice cream is the most creamy
5 out of 5 stars
Skip - 1 year ago
originally posted on bluebunny.com
I have never had a better ice cream than your Blue Bunny soft ice cream. Wow so creamy and delicious, such flavor, simply the best