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Lands' End Premium Supima Cotton Towel

Lands' End Premium Supima Cotton Towel - 2 of 3Lands' End Premium Supima Cotton Towel - 3 of 3
Lands' End Premium Supima Cotton Towel - 1 of 3
$15.96 sale price when purchased online
$19.95 list price
Target Online store #3991

About this item

Highlights

  • Supima cotton is farmed to minimize environmental impact.
  • Rare Supima® — the top 3% of cotton grown in the U.S.
  • Combed for added softness
  • Detailed with dobby weave
  • Bath Towel is 650 grams per square meter

Description

Looking to upgrade your bathroom essentials and decor with the coziest towels around? Our Supima Towels are a revelation to customers who've relied on other sources — even for Supima towels — and thought they knew what a soft towel felt like. Luxury can be a simple addition. America-grown Supima cotton's secret is the extra-long fine fibers. We also comb them removing the shortest ones which lets us spin even smoother silkier yarn. The result is thirsty terry toweling that impresses everyone who uses it. Stay cozy stay dry and get the most out of a reliable choice. Our Bath Towels are generously sized — 56" long — for wrap-around comfort and bigger overall than standard sizes. Make the upgrade and your new towel set will set an unparalleled standard. It's time to hit the reset button and why not do it with the most plush terry towels around? Get the long lasting quality you love. That's what makes Lands' End a valued customer-focused brand.
Dimensions (Overall): 30.0 inches (L), 19.0 inches (W)
Fabric Name: Plush
Style: Bath Towel
Textile Material: 100% Cotton
Fabric Weight Type: Heavyweight (550-800 GSM)
Care and Cleaning: Machine Wash, Tumble Dry
TCIN: 91381337
UPC: 825386670810
Origin: imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 11.25 inches length x 6.25 inches width x 2.75 inches height
Estimated ship weight: 0.52 pounds
item ships from third party seller: Lands' End

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Summary of reviews

The towels have received mixed feedback from guests, highlighting their softness, absorbency, and generous sizing as standout features. Many guests appreciate the variety of colors available and the luxurious feel of the fabric. However, some have expressed disappointment regarding quality inconsistencies, such as shedding and color mismatches. Overall, these towels are a great choice for those seeking comfort and style in their bathroom essentials.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.4 out of 5 stars with 2188 reviews
    0% would recommend
    1 recommendations

    Shale Gray is really ice BLUE

    3 out of 5 stars
    - 6 days ago
    originally posted on Lands' End
    Beware that "shale gray" color is actually very pale ice blue/grey --stronger blue tones when put next to true gray. Towels are large, expecially the hand towels and fluffy prior to washing. The quality was mixed- some towels had pulls in the terry. Had to return since color was NOT GRAY. Lands End would only issue merchandise credit after taking the return to Happy Returns. They would not provide a free return shipping label as they used to.
    Did you find this review helpful?

    Thin and of lower quality than previous versions

    2 out of 5 stars
    - 10 days ago
    originally posted on Lands' End
    The quality of this towel has gone down considerably from last year, when I bought a set of the same type for my guest bathroom. These new ones are much lighter in weight and less fluffy. As another reviewer noted, now you have to wash them in cold water on "delicate", which I can do, but what's up with that? Delicate towels?
    Did you find this review helpful?

    Shale Gray More Blue

    4 out of 5 stars
    - 11 days ago
    originally posted on Lands' End
    Have purchased towels in the past and quite happy with them. Thought I would refresh and purchase new. Ordered sets in both Rich Steel and Shale Gray. Rich Steel color is as pictured; however, Shale Gray is more blue than gray and in photo on line represents as more gray. Hoping the quality upholds as did last purchase. Beware when ordering Shale Gray.
    Did you find this review helpful?

    Color does not match!!!

    1 out of 5 stars
    - 14 days ago
    originally posted on Lands' End
    I bought the Roasted Walnut Supima towels with bath matts of the same color name. Love the towels but SO DISAPPOINTED that the matt color is not even close. It is way lighter - about half the shade of the towels - and much grayer. Looks kind of like it was faded. No one could tell me if there is a better match co I am returning the entire order.
    Did you find this review helpful?

    Very thin

    1 out of 5 stars
    - 19 days ago
    originally posted on Lands' End
    Unfortunately, after waiting in anticipation for several months for my backordered towels to arrive, I was so disappointed to find that they are very thin and cheaply made. I thought they would fluff out after being washed, but they’re terribly thin. It is not at all the quality I expected from Lands’ End
    Did you find this review helpful?

    Not what they use to be

    3 out of 5 stars
    - 21 days ago
    originally posted on Lands' End
    I loved towels and order several sets and colors. They washed so well, the colors were lovely, the sizes were generous. NOW the colors as with much of Lands End fabrics and clothing, are dark and drab. As mentioned by another user the towel fabric does unravel or looks stagged after a couple of washings. NOT WHAT THEY USE TO BE!!
    Did you find this review helpful?

    So soft

    5 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    I’ve been looking to replace some of my bath towels when I came across a review on the internet for these towels. I’ve always had good luck with Lands End products so I thought why not. So soft, so fluffy and so big. Wash up beautifully too! So glad I bought these.
    Did you find this review helpful?

    Excellant value-

    5 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    Need a set of giest towels- these are it! Wash cloth, hand towel and bath towel- 2sets; eide Offered in s wide range of colors/ no more mismatched guest towels,
    Did you find this review helpful?

    (no review title)

    5 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    These are the softest cotton towels I have ever had! They wash up beautifully! What's not to love?
    Did you find this review helpful?

    Disappointed

    2 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    Ordered in December. Came 2 months later. Needed to dye new batch. I already had the bath rug in dusty blue. Completely different color, was a much darker, more like a grey blue color. Doesn't match my bathroom so I don't use them
    Did you find this review helpful?

    Love these!

    5 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    These are so soft and absorbent. I plan to order more.
    Did you find this review helpful?

    Nice towels for the money

    4 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    Nice towels! Got these on a good sale, & are enjoying them. Good quality, pretty colors..
    Did you find this review helpful?

    Best towels!

    5 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    We absolutely love these towels! They are so plush, soft and absorbent.
    Did you find this review helpful?

    Great towels

    5 out of 5 stars
    - 1 month ago
    originally posted on Lands' End
    Great towels, they are large soft and fluffy. Good quality
    Did you find this review helpful?

    Good choice

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    I’m loving these towels! They are thick, soft and absorbent, and not shedding.
    Did you find this review helpful?

    Great Towels

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Great towels. These towels are soft and thick. I love the color.
    Did you find this review helpful?

    Cushy towels!

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    This was my second purchase of these towels. This time I bought the bundled set, along with a bath sheet. They're generously sized and and soft and fluffy. Good absorbancy, too. My only minor disappointment is that one of the facecloths had a few pulled loops. Not worth reporting to Lands' End, but they might read it here.
    Did you find this review helpful?

    good product

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    although it took forever to receive them, it was worth the wait. very absorbent and soft
    Did you find this review helpful?

    Great color and it was personalized perfectly!

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Purchased as a gift for high school graduation for a new college student!
    Did you find this review helpful?

    Durable and SO soft!

    5 out of 5 stars
    - 2 months ago
    originally posted on Lands' End
    Have been ordering these towels for decades. They are so durable and long lasting, the only reason for new ones is a change of paint color or moving. Even then the old ones are donated & go on to live a second life. They never fade. These towels are super absorbant and so very soft - feel wonderful on the skin. I don't buy any other brand.
    Did you find this review helpful?

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