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Propaganda - by Edward Bernays (Hardcover)

Propaganda - by  Edward Bernays (Hardcover) - 1 of 1
$22.29 sale price when purchased online
$24.99 list price
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About this item

Highlights

  • "Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies.
  • Author(s): Edward Bernays
  • 142 Pages
  • Political Science, Propaganda

Description



Book Synopsis




"Bernays' honest and practical manual provides much insight into some of the most powerful and influential institutions of contemporary industrial state capitalist democracies."-Noam Chomsky


"The conscious and intelligent manipulation of the organized habits and opinions of the masses is an important element in democratic society. Those who manipulate this unseen mechanism of society constitute an invisible government which is the true ruling power of our country."-Edward Bernays


Edward Bernays, a significant and controversial figure in political thought and public relations, pioneered a scientific method called "engineering of consent." During World War I, he played a crucial role in the U.S. Committee on Public Information (CPI), a powerful propaganda machine that packaged and sold the war to Americans as a way to "Make the World Safe for Democracy." The CPI's strategies became the blueprint for future war marketing.


Bernays later applied these techniques, influenced by Walter Lipmann and his uncle Sigmund Freud, advocating for propaganda as a tool to manipulate both democracy and corporate interests. His 1928 book, *Propaganda*, eerily predicted how propaganda could shape collective thinking across government, politics, art, science, and education. Reading it today reveals how our contemporary institutions use organized manipulation to influence the masses. In this influential work, Bernays explored the psychology behind mass manipulation, including the use of symbolic action and propaganda, which we now refer to as "branding."

Dimensions (Overall): 9.0 Inches (H) x 6.0 Inches (W) x .5 Inches (D)
Weight: .84 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 142
Genre: Political Science
Sub-Genre: Propaganda
Publisher: Stanfordpub.com
Format: Hardcover
Author: Edward Bernays
Language: English
Street Date: February 26, 2024
TCIN: 92125524
UPC: 9781998050147
Item Number (DPCI): 247-19-7802
Origin: Made in the USA or Imported
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Shipping details

Estimated ship dimensions: 0.5 inches length x 6 inches width x 9 inches height
Estimated ship weight: 0.84 pounds
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