$8.99 when purchased online
Target Online store #3991
About this item
Highlights
- Featured on Good Morning America as one of Oprah Winfrey's My Favorite Things in 2023!
- Contains 3 resealable packs of 56 wipes, totaling 168 wipes
- Plant-based, moisture-rich wipes made with 96%+ water, moisturizing shea butter, and soothing aloe vera
- Soft and delicate for sensitive skin, including face or irritated skin
- Gentle, soft, thick, and durable for messy faces, sticky hands, bums, and any and all surfaces
- Clinically Proven Hypoallergenic and Dermatologist Approved
- No Sketchy Stuff! No alcohol, fragrance, parabens, PEGs, phthalates
- Made with 100% FSC-certified biodegradable viscose fiber
- Each individual wipe is 6.5 x 7.3 in
Description
Featured on Good Morning America as one of Oprah Winfrey's My Favorite Things in 2023! The PROUDLY Gentle Touch Baby Wipes are your go-to to clean up all of life's little messes. Rely on these multi-tasking wonders to clean up messy bums, sticky hands, food-splashed faces and every curve and crease in between. Pop them in your car, keep them by your changing table or stuff some into dad's backpocket to be ready at all times. Use the resealable golden heart to keep them fresh. When done, toss, don’t flush!
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Scent: Unscented
Health Facts: Phthalate-Free, Paraben-Free, Alcohol-Free, Artificial Fragrance-Free, Contains Plant Extracts, Non-Toxic, Contains Shea Butter, Contains Aloe, No Fragrance Added, Hypoallergenic
Disposability: Do not flush
Sustainability Claims: Biodegradable, Renewable Material
Package Quantity: 168
Industry or Government Certifications: Forest Stewardship Council Certified
Features: Dermatologist Tested, Resealable Package, Premoistened
TCIN: 85653793
UPC: 850034546407
Item Number (DPCI): 007-07-0041
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Ingredients:
water, glycerin, sodium benzoate, citric acid, ethylhexylglycerin, caprylyl/capryl glucoside, caprylyl glycol, aloe barbadensis leaf juice, butyrospermum parkii (shea butter) oil
Allergens & Warnings:
WARNING: KEEP OUT OF REACH OF CHILDREN. DO NOT FLUSH. CAN CLOG PIPES AND SEWERS. TO AVOID THE DANGER OF SUFFOCATION AND CHOKING, PLEASE KEEP PACKAGING AND WIPES AWAY FROM BABIES AND CHILDREN. DO NOT PLACE IN CRIBS, BEDS, CARRIAGES, OR PLAYPENS. DISPOSE OF OUTER WRAPPER IMMEDIATELY. STORE IN A COOL, DRY PLACE. PRODUCT IS BEST BEFORE EXP. DATE. THIS IS NOT A TOY. DO NOT ALLOW CHILDREN TO PUSH FINGERS OR HAND THROUGH OPENING.Shipping details
Estimated ship dimensions: 4.33 inches length x 7.87 inches width x 7.09 inches height
Estimated ship weight: 2.53 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
These baby wipes have garnered positive feedback for their softness, effectiveness, and gentle formulation, making them suitable for sensitive skin. Guests appreciate the clean ingredients, moisture retention, and the adorable packaging. Many have noted that these wipes are a great alternative to pricier brands, providing excellent value. However, some guests mentioned concerns about the size and moisture levels, suggesting a desire for slightly larger and more moist options. Overall, they are highly recommended for both babies and adults.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 98 reviews
gentle on baby: 4.48 out of 5
quality: 4.2 out of 5
softness: 4.38 out of 5
value: 4.08 out of 5
79% would recommend
43 recommendations
Loooooovveeeeee this product but wish they could always be in stock
5 out of 5 stars
Thumbs up graphic, would recommend
Photo lover - 1 year ago, Verified purchaser
Love, love, love, love, love these diaper wipes! We used to use waterwipes for 3 years but realized quickly how much we were overpaying for them and they were just so thin. Tried Millie Moon wipes and they had a very off putting smell and had to return! These are not too thick and not too thin and are just perfect. I just dislike that Target doesn’t keep these in stock at store locations near me and often times run out online. I absolutely love this brand for their quality and values of the company! Very happy with their products and love supporting it!
Highly recommend
5 out of 5 stars
Thumbs up graphic, would recommend
Boo39 - 1 year ago, Verified purchaser
Gentle. No reaction from my infant's very sensitive skin
Proudly wipes
3 out of 5 stars
Thumbs down graphic, would not recommend
Proudly wipes - 2 years ago, Verified purchaser
The way the packaging is makes it hard to take them out quickly.
Go to wipes
5 out of 5 stars
Thumbs up graphic, would recommend
screenname - 2 years ago, Verified purchaser
Great wipes. Effective and gentle. Never takes more than 3 wipes to get a messy diaper cleaned up. These are also non irritating. I have very sensitive skin and always do a test on my skin before using on baby. These are the only wipes that didn't cause redness or burning like so many other "sensitive skin" wipes had.
Saved my little ones bum.
5 out of 5 stars
Thumbs up graphic, would recommend
Blue rabbit - 2 years ago, Verified purchaser
Their products were on clearance so I grabbed what I could to try it out. I am so happy i did! The wipes are a godsend for my baby! He had been having trouble with really bad diaper rashes suddenly so we decided to switch brands. We tried many others but nothing was helping and some even made it worse. When I started using these, it saved my baby! He no longer gets any rashes and you can tell he is relieved cause diaper changes are a breeze again. These will be the only wipes I will be using from here on out! Just wish target had them stocked in store again. can only get them online now :( they can be pricey for such a small pack but anything for my baby. Thank you proudly!!! 💛 Also, I feel like I should mention that because proudly is a brand that is here to help with the specific needs of melanated babies, does not mean non-melenated babies can not use (as per their description 🥰) Try it and see how it works for your baby!
Ineffective
1 out of 5 stars
Thumbs down graphic, would not recommend
angela - 2 years ago
They don't clean up skin very well at all
Moist and scentless
5 out of 5 stars
Thumbs up graphic, would recommend
cherri - 2 years ago, Verified purchaser
Love these wipes so much wish they were still sold in store but it’s worth it to order them online. Very moist. And best scent, or lack thereof, of any I’ve found. Truly smell like nothing and don’t make my hands smell after. Makes up for their lack of size. (Wish they could be a bit bigger.)
Just ok.
3 out of 5 stars
Thumbs down graphic, would not recommend
MarlyBunny - 2 years ago, Verified purchaser
Purchased these because for aome reason Seventh Generation baby wipes aren't always available at Target (?) They're "just ok." These wipes are on the smaller side and are also quite dry. (Please bring back the Seventh Generation wipes!)
Wont repurchase
2 out of 5 stars
Thumbs down graphic, would not recommend
kamaka - 2 years ago, Verified purchaser
The wipes are just ok compared to others we've tried. They did the job without causing rashes but they are on the smallers side I would use more than normal. The packaging is the worst as it doesnt provide a good seal so the wipes just dry out.
Very dry!
1 out of 5 stars
Thumbs down graphic, would not recommend
Whatsup - 2 years ago
Very dry! Halfway though the pack they were so dry they were not even usable.
Best wipes ever!
5 out of 5 stars
Thumbs up graphic, would recommend
Melissa - 2 years ago, Verified purchaser
My favorite wipes, I got some for my goddaughter her parents swear by this brand since they’re vegans. I decided to try the lotion and wipes out for myself. The wipes don’t dry out like other brands & the ingredients are great. I have very sensitive skin & this caused no irritation or problems. I also love that it’s black owned 🤎
MAKE THE SWITCH!!
5 out of 5 stars
Thumbs up graphic, would recommend
Antoinette - 2 years ago
This is my 2nd baby and it's very true that every child is different. I used the wipes from my 1st child on my 2nd and saw a rash. I thought it occurred due to the multiple dirty diapers but it remained during the wet diapers too. I switched to these wipes and the rash disappeared. It is very light and you can feel the difference compared to wipes with many many ingredients. Definitely research and study about ingredients that should belong in wipes as well. I LOVE THESE WIPES and my hubby does as well and he can feel the difference in the lightness compared to the other wipes we used with our 1st child. My ONLY drawback - when you grab 1 wipe, you will get 5 of them. But we are alleviating this problem by buying a wipe case holder. PLEASE MAKE THE SWITCH
Love
5 out of 5 stars
Thumbs up graphic, would recommend
Nick - 2 years ago, Verified purchaser
Love these. I have everything from the line. Just go buy it.
Only wipes I will use for my baby going forward
5 out of 5 stars
Thumbs up graphic, would recommend
Sara - 2 years ago
Best wipes for my sensitive baby’s bum and body! My son has eczema and suddenly (around 3 months old) got super sensitive to the wipes and diapers we had been using his whole little life. Happens. We tried all the sensitive and “pure” wipes and water wipes, but aside from just water and washcloth, these helped heal his bum when a washcloth isn’t readily available. So thankful to this brand for even just the wipes. Side note, I am aware that these are designed for melanated skin, but still worked amazing for my super white baby’s bum (thank you Irish sensitive skin).
Love these for my little
5 out of 5 stars
Thumbs up graphic, would recommend
Wouldnt recommend - 2 years ago
I absolutely LOVE these wipes very soft & gentle for my baby. I highly recommend these for newborns also they are perfect!
Love them. Hydrating without leaving a weird feel
5 out of 5 stars
Thumbs up graphic, would recommend
Lawyer Mom - 2 years ago, Verified purchaser
We love these wipes. You can wipe hineys and noses and these wipes don’t leave redness behind. We love that they add moisture to the skin and don’t leave any weird feeling behind. We wish more stores carried these.
Happy to make the switch
5 out of 5 stars
Thumbs up graphic, would recommend
RuRu305 - 2 years ago, Verified purchaser
Soft and no slimy residue. It is a great price. My favorite alternative to the WaterWipes brand. I am glad I tried this brand.
Love these wipes!
5 out of 5 stars
Thumbs up graphic, would recommend
MissPrissFit - 2 years ago, Verified purchaser
Love these. Gentle on the skin, yet effective for cleaning.
Proudly MOM!
5 out of 5 stars
Thumbs up graphic, would recommend
Litaty - 2 years ago
These wipes do not dry out my hands like other brands tend to. Nor leave a film like feeling on myself or my baby.
Gentle and clean
5 out of 5 stars
Thumbs up graphic, would recommend
MCG - 2 years ago, Verified purchaser
Love this product! Gentle on my kids skin.