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Sponsored

PROUDLY COMPANY Soft & Absorbent Diapers

PROUDLY COMPANY Soft & Absorbent Diapers - 2 of 4PROUDLY COMPANY Soft & Absorbent Diapers - 3 of 4PROUDLY COMPANY Soft & Absorbent Diapers - 4 of 4
PROUDLY COMPANY Soft & Absorbent Diapers - 1 of 4
$17.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Ultra-absorbent 4-layer inner lining helps pull moisture away from delicate skin
  • Top inner layer enriched with moisturizing shea butter to help nourish sensitive melanated skin
  • Super stretch waistband with full elastic stretch easier growth transition between sizes and fitted comfort leg cuffs for secure fit and easier movability
  • Soft planted-based core made from ultra soft, sustainably sourced materials
  • Wetness indicator with dual yellow strips that turn blue to let you know when to change
  • Clinically Proven Hypoallergenic and Dermatologist Approved
  • No Sketchy Stuff! No elemental chlorine, latex, parabens, phthalates
  • Sizing Tip: If baby’s weight is in the range where there is overlap on two sizes, select the larger size

Description

The PROUDLY Soft & Absorbent Diapers help keep leaks locked-in when your littlest love is movin’ and groovin’. Designed with superior stretch for growth spurts and transition sizing, ultra-absorbency, comfort fit, and a wetness indicator. Because bum care is skin care, we’ve enriched the inner layer with shea butter to add moisture for melanated skin. Made with love with our signature “Littlest Love” print featuring the beautiful range of melanated skin tone hearts. Use as a part of a Bum Care Routine with PROUDLY Gentle Touch Baby Wipes and Soothing Diaper Cream.

Co-founded by Gabrielle Union and Dwyane Wade, PROUDLY is an affordable baby care line designed for babies of color. Melanated skin of all diverse hues can be more prone to dryness, eczema, and acne and our littlest loves deserve products made with their unique needs in mind. Each product is co-designed by a Black dermatologist who has studied and hand-selected ingredients that nourish melanated skin—and includes absolutely No Sketchy Stuff!—ever. We are proud to be Black-owned, Black-founded, and operated diversely by people of color. Welcome to a world of baby care made for us, by us and a home for you.
Health Facts: Paraben-Free, Phthalate-Free, Dye-Free, Non-Toxic, Contains Aloe, No Fragrance Added
Features: Easy-Open Sides, Wetness Indicator, Hypoallergenic, Elastic Stretch Sides, Absorbent Layers, Free of Petroleum-Based Lotions
Disposability: Do not flush
Sustainability Claims: Renewable Material
Safety and Security Features: Latex-Free, Chlorine-Free, No Fragrance Added
Package Quantity: 48
Industry or Government Certifications: No Certifications
Diaper Weight Range: 22 to 32 lbs
Material: Wood Fluff Pulp
TCIN: 85653787
UPC: 850034546353
Item Number (DPCI): 007-06-9237
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.

Proudly

Soft & Absorbent Diapers
Size Weight
Newborn <10 lbs
Size 1 8-14 lbs
Size 2 12-18 lbs
Size 3 15-24 lbs
Size 4 22-34 lbs
Size 5 27+ lbs
Size 6 35+ lbs

Shipping details

Estimated ship dimensions: 9.84 inches length x 9.25 inches width x 9.65 inches height
Estimated ship weight: 4.48 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

3.3 out of 5 stars with 613 reviews
quality: 3.12 out of 5
value: 3.25 out of 5
51% would recommend
429 recommendations

Newer design is smaller and seems cheaper

3 out of 5 stars
Thumbs down graphic, would not recommend
Janet - 1 month ago
Today I received the new design that only has 1 heart design total. The old ones have the hearts all over. They run small on my child that’s 42lbs. The old design size 6 fit him perfectly now the new ones seem thinner but for sure are smaller so they won’t stay on him for me to even know if the quality is still there. I will post a picture showing the new ones next to the old design.
value: 4 out of 5
1 guest found this review helpful. Did you?

Ok if on solids...

3 out of 5 stars
JanaiSaisQuoi - 1 month ago
I bought these directly from the Proudly website in size 4 for my baby and some newborns for my two cousins who are expecting. We usually use Millie Moon and are happy with that brand, but I was in the market for hair products for my coily kid and the price was right so I just kept adding to cart! There is a lot to like about these diapers. I like that we are supporting a b.o.b. and a female co-owned business. They are reasonably priced. They don’t seem to irritate my baby’s sensitive skin. I also like the designs. These don’t measure up to our Millie’s though. They seem to not absorb nearly as well. After one pee from my 11-month-old, I feel ready to change him. He also is able to pick at the diaper and pull away material. :/ His poops are more solid now, so that’s usually not an issue. But he had a little diarrhea the other day, and it went up his back for the first time in months. I also don’t feel comfortable with my baby napping in these since he’s a front sleeper. I agree with others that it feels too loose, thin, and slides down. I’m not sure if I’ll gift those newborn diapers as I’m pretty sure they will result in leaks with loose newborn stools. I am pleased with the wipes and hair products though!
quality: 3 out of 5
value: 5 out of 5
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Better before the redesign

3 out of 5 stars
Thumbs up graphic, would recommend
Iusedtolikeeggs - 1 month ago
Cheaper to order directly through the proudly website. I dont like that they alientate white babies. They cheapened their diapers to offer them at dollar generals and they now leak.
quality: 3 out of 5
value: 5 out of 5
Did you find this review helpful?

Live these

5 out of 5 stars
Thumbs up graphic, would recommend
Mak - 2 months ago, Verified purchaser
Very cute diapers work really well, I have no complaints
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Best diaper!

5 out of 5 stars
Thumbs up graphic, would recommend
Las - 6 months ago, Verified purchaser
How are these not the best selling diaper on the market?! These diapers are so incredibly soft, have a great back scrunch, a nice panel that wraps around on the front of the diaper, deep side protection and fit my chunky baby so nice! We used these when our baby was a newborn and size 1 and loved them. They were a gift and I forgot about them as we made our way through the diapers we were gifted. Our baby is now a size 4 and I haven’t found a diaper I love on her. I was scrolling for diapers on target and saw these and remembered how much I loved them and am so grateful to have found them again. I do wish they sold these in stores though. The fit is comparable to Millie moon but slightly different as the panel on the front isn’t as long as Millie’s is. Our baby has very sensitive skin pampers, kudos, up and up, and honest all give her a rash but these work great.
quality: 5 out of 5
value: 5 out of 5
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Overall a good diaper minus 1 thing

3 out of 5 stars
Thumbs down graphic, would not recommend
Boymamaof2 - 6 months ago, Verified purchaser
Was in the market for a new diaper they fit kinda big, but that’s not a bad thing. Sometimes I’ve had the tabs come off and he’s now pooped up the back twice. That’s the part I don’t like about them, but overall the diapers are good
value: 3 out of 5
quality: 5 out of 5
Did you find this review helpful?

Will buy again

5 out of 5 stars
Thumbs up graphic, would recommend
CWilliams - 7 months ago
I usually use Huggies little snugglers but gave these a try and loved them! I’m surprised with the negative reviews, they are soft, and have a good fit to them. We went through a box of 56 and didn’t have a single blowout or leak.
value: 5 out of 5
quality: 5 out of 5
1 guest found this review helpful. Did you?

We love our Proudly diapers!

5 out of 5 stars
Thumbs up graphic, would recommend
Whitney - 7 months ago
We love our Proudly diapers! They’re very soft, gentle on our daughter’s sensitive skin, and they’re tall in the back to catch overnight pee and blowouts!
quality: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

My go to diapers forever

5 out of 5 stars
Thumbs up graphic, would recommend
Tessa - 7 months ago, Verified purchaser
My baby was a small baby (6lbs) and even the pampers the hosptial provided didnt really fit right. We went through a lot of different diapers (millie moons, huggies, kirkland, cuties) but a lot of those caused their own issues like diaper rash and fit issues around the leg. Once I tried these they were perfect! They fit her like a glove and once we used these consistenly her diaper rash has gone away! I will continue to buy proudly diapers for her I just wish I could buy more than one or 2 boxes at a time since theres quite a bit of time before I get notified theyre back in stock
quality: 5 out of 5
value: 5 out of 5
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Pleasantly surprised

5 out of 5 stars
Thumbs up graphic, would recommend
DoctorWifeyMom - 8 months ago, Verified purchaser
I ordered these based on the price and to see if they would be a good fit for our family because we have two Melanated babies and diapers right now. I started with just one box, newborn. The fit and feel was amazing and we had no leak issues. I’m back now to buy several boxes and different sizes. Depending on how things go, I may make this our primary diaper.
quality: 5 out of 5
value: 5 out of 5
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HORRIBLE! LEAKAGE! SMELL URINE!

1 out of 5 stars
Thumbs down graphic, would not recommend
southernmama - 10 months ago
HORRIBLE. Save your money! Got these as a gift and ran out of our usual brand so opened this box to try— big mistake! These diapers are so cheaply made, it literally the worst diaper on the planet. I was feeding my baby when all of a sudden I feel a warm water sensation and it was urine flowing from the diaper!! Leakage throughout the entire 3 days we tried these. You can also smell the urine coming from the diaper. 0/10. Don’t recommend— not even as a last resort.
quality: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Terrible diapers

1 out of 5 stars
Thumbs down graphic, would not recommend
KJ - 10 months ago
Easily leak, doesn't really absorb. I got these for free from a pregnancy center and omg these are the worst diapers I've ever experienced. My son went through 3 outfits at daycare with these. All it takes is one accident and the clothes are soaked. The concept sounds great, but I wouldn't recommend them to anybody. Luckily I didn't pay for them. I have to throw them all away because they're not even worth donating to another parent smh
1 guest found this review helpful. Did you?

Great diaper.

5 out of 5 stars
Thumbs up graphic, would recommend
Val - 11 months ago
I thought these diapers were great. They are soft and not stiff, making it easy to fit snug to baby. Had no leaking or absorption issues. Even held up over night fine for us.
value: 5 out of 5
quality: 5 out of 5
Did you find this review helpful?

gave my daughter a yeast infection

1 out of 5 stars
Thumbs down graphic, would not recommend
kia - 1 year ago
this brand of diapers gave my daughter a very bad yeast infection and she only wore 1 diaper
value: 1 out of 5
quality: 1 out of 5
5 guests found this review helpful. Did you?

My honest review.

3 out of 5 stars
Liz - 1 year ago, Verified purchaser
So before I made a review of these diapers I honestly wanted to give them a fair try and not go off by what these comments said on here. Now, I’ve been using these diapers for a week now and this is my honest personal opinion. Price wise honestly you can’t beat it like it’s very affordable for the amount of diapers you are getting and the diapers I got to say are soft and my newborn baby has no problem with it my biggest concern was that my baby would get a rash by using this diapers just like I’m concern of her getting a rash with any other diaper though. Although, thankfully she didn’t get a rash so that’s a good thing nor I haven’t got any leakage but I got to remember I’m using these diapers for my newborn and I do change her every 2 to 3 hours or right away ones she has a dirty diaper. Saying so I do change her diaper very often whether I use this brand of diapers or not. Now my down fall I did notice that they can easily come off meaning i have to make sure they stick on correctly because if not they can come off also I noticed when she poops it looks like she can have a blow out easily as I said before I do change her diapers often so I have had no issues with it but they do look like they won’t hold much and I say this because when my baby pooped it looked like it was about to come out. Now using this for my newborn I see no problem with it but would I use it ones she gets older or bigger I mean depends because ones they get older there sleeping hours do change and well they do pee and poop more so my concern would just be if it would be able to handle much or not considering how much it handles for my newborn now and this is me changing her often in which I believe that you should change your baby often either way. Would I recommend these diapers I mean yes if you want to use it on your newborn. I would give this a 3 star because I’m just in the middle meaning I’m not in love with these diapers but they’re affordable and honestly they’re not bad but as I said before I don’t feel like they would handle much.
quality: 3 out of 5
value: 3 out of 5
4 guests found this review helpful. Did you?

Not worth it, highly disappointed

1 out of 5 stars
Thumbs down graphic, would not recommend
Erika H - 1 year ago
I was so excited to try this product, but the quality is not what I expected. It leaks through almost immediately, and gave my little one a really bad rash.
value: 1 out of 5
quality: 1 out of 5
3 guests found this review helpful. Did you?

Rash

1 out of 5 stars
Thumbs down graphic, would not recommend
Stay Away - 1 year ago, Verified purchaser
Tried them since they were half off but my daughter had a rash immediately after the first one… so I went back to pampers. I tried one more time when the rash was gone and it came back with the first diaper. Do not recommend.
value: 1 out of 5
quality: 1 out of 5
5 guests found this review helpful. Did you?

Hated it

1 out of 5 stars
Thumbs down graphic, would not recommend
Michy - 1 year ago, Verified purchaser
The worst diapers I’ve ever used. So happy I only got one package to try it out. So cheaply made
value: 1 out of 5
quality: 1 out of 5
2 guests found this review helpful. Did you?

Amazingly soft, comfortable and absorbant

5 out of 5 stars
Thumbs up graphic, would recommend
Erika - 1 year ago, Verified purchaser
I was hesitant to buy these based on the reviews, but I’m so glad I did! We used Honest and Pamper Pure mostly until I bought these! They did not disappoint. They are incredibly soft and absorbent. They hold up well overnight for my 17lb chunk. The only thing I would add is alternating designs, but I LOVE the little hearts. I am a converted fan.
quality: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

How do these have bad reviews!?

5 out of 5 stars
Thumbs up graphic, would recommend
TriedandTru - 1 year ago, Verified purchaser
These diapers fit our baby like no other diaper can aspire to. We've tried many brand name diapers and the target brand and every other diaper we'd have poo coming out the leg or up the back with literally every single poo. What can we say, our son has large poos. Then we were given a pack of these from our in-laws who's baby outgrew a size and we instantly fell in love. These have an amazing high back and the skirt around the legs is large enough to accommodate our sons chunky thighs without any additional gap for leakage. We have never had a diaper rash in these because they have so much absorption. When we had to go through another box of a different brand diapers we actually used these as our overnights because we trusted they would hold it all in. Plus the hearts are cute to boot! My only complaint is a wish they were stocked in store for ease of purchasing. But we will continue to come back to these over and over now that we found them!!
quality: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?

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