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Maidenform Push Up & In Underwire Bra

Maidenform Push Up & In Underwire Bra - 2 of 4Maidenform Push Up & In Underwire Bra - 3 of 4Maidenform Push Up & In Underwire Bra - 4 of 4
Maidenform Push Up & In Underwire Bra - 1 of 4
$22.99 sale price when purchased online
$48.00 list price
Target Online store #3991

About this item

Fit & style

  • MAXIMUM LIFT - Our most uplifting style that pushes both up and in for head-turning cleavage.
  • UNDERWIRE SUPPORT - Push-up technology is engineered to make the most of every curve.
  • TWO WAYS TO WEAR IT - Adjustable, convertible straps can be worn traditional or crisscross.
  • PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses.
  • SO MANY OPTIONS - Great colors, some with lace-accented cups, others with T-shirt smooth cups and lace trim at the sides.
  • HAND WASH - We recommend hand washing this women's underwire bra to keep its shape.
THE LIFT YOU DESIRE Amplify your assets with our most uplifting underwire bra that pushes both up and in for red-carpet-worthy cleavage. This Love the Lift push-up bra is brilliantly engineered to celebrate every curve and contour - all while creating a flattering look. Its plunging demi front will enhance even the most revealing neckline. You'll be delighted with the range of colors and styles, some with lace-accented cups, others with smooth cups and lace trim at the sides. Straps that convert from traditional straight to crisscross wear give you more versatility. This push-up demi bra is available in sizes 32A to 40D, so you're sure to find your perfect fit. MAXIMUM LIFT - Our most uplifting style that pushes both up and in for head-turning cleavage. UNDERWIRE SUPPORT - Push-up technology is engineered to make the most of every curve. TWO WAYS TO WEAR IT - Adjustable, convertible straps can be worn traditional or crisscross. PERFECT WEDDING BRA - Plunging demi front allows you to wear it with low-cut wedding dresses. SO MANY OPTIONS - Great colors, some with lace-accented cups, others with T-shirt smooth cups and lace trim at the sides. HAND WASH - We recommend hand washing this women's underwire bra to keep its shape. ; cup size : A ; band size: 32

maidenform
bra

Size Under bust measurement (Band) Full Bust Measurement
32A 32 33
32B 32 34
32C 32 35
32D 32 36
32DD 32 37
32DDD 32 38
34A 34 35
34B 34 36
34C 34 37
34D 34 38
34DD 34 39
34DDD 34 40
36A 36 37
36B 36 38
36C 36 39
36D 36 40
36DD 36 41
36DDD 36 42
38A 38 39
38B 38 40
38C 38 41
38D 38 42
38DD 38 43
38DDD 38 44
40B 40 42
40C 40 43
40D 40 44
40DD 40 45
40DDD 40 46
42B 42 44
42C 42 45
42D 42 46

All Sizes in Inches Unless Otherwise Stated

Sizing: Womens
Material: Nylon
Garment Style: Back Hook and Loop Fastener
Fabric Name: Flat
Garment Details: Adjustable Strap
Bra cup construction details: Lightly Lined Cup
Garment back type: U Back
Care and Cleaning: Hand Wash, Drying Instructions Not Provided
TCIN: 1001293375
UPC: 090563589272
Origin: made in the USA and imported
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 1 inches length x 10 inches width x 9 inches height
Estimated ship weight: 1 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Hanes

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Related Categories

Summary of reviews

This bra has garnered positive feedback for its comfort, fit, and flattering design, making it a favorite among guests. Many appreciate its ability to provide lift and support, especially for those who have experienced changes in their bodies. The variety of colors and styles adds to its appeal, although some guests have noted sizing inconsistencies. Overall, it is a well-loved choice for everyday wear and special occasions alike.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.3 out of 5 stars with 742 reviews

    Great fit.

    5 out of 5 stars
    Suny - 17 days ago
    originally posted on Maidenform
    I bought 3 of these 6 months ago and am ordering 3 more to replace my aging stock. Fits nice and evens me out post nursing changes in my breasts.
    Did you find this review helpful?

    It fits well

    5 out of 5 stars
    Earthmom - 1 month ago
    originally posted on One Hanes Place
    This bra was everything I was looking for. Thank you Maidenform!!
    Did you find this review helpful?

    Sizing

    1 out of 5 stars
    Mejustme - 1 month ago
    originally posted on Maidenform
    They run super small
    Did you find this review helpful?

    38b Maiden form Push-up bra

    5 out of 5 stars
    Mandy O - 2 months ago
    originally posted on Maidenform
    Very comfortable, doesn’t rise up. Fits well.
    Did you find this review helpful?

    perfect for cross dressing

    5 out of 5 stars
    - 3 months ago
    originally posted on Maidenform
    I love. How it fits.I love how it feels.I love this
    1 guest found this review helpful. Did you?

    Great bra

    5 out of 5 stars
    PW13 - 3 months ago
    originally posted on Maidenform
    Good fit, very comfy!
    Did you find this review helpful?

    Push up and in bra

    5 out of 5 stars
    Michelle 374 - 4 months ago
    originally posted on One Hanes Place
    This is a very comfortable bra that puts my gorls back where they used to be.
    2 guests found this review helpful. Did you?

    Comfortable perfect fit

    5 out of 5 stars
    Janiesal - 4 months ago
    originally posted on Maidenform
    Comfortable perfect fit
    Did you find this review helpful?

    My favorite bra going on 5 years!

    5 out of 5 stars
    Kkjoy - 4 months ago
    originally posted on Maidenform
    I love this bra! Comfort, fit and lift are excellent! I’ve been wearing it for years now and I hope Maidenform never stops making this style. My only suggestion is that Maidenform make more solid colors without the lace option as they are great t-shirt bras!
    Did you find this review helpful?

    Quality, fit and suggestion to eliminate lace.

    5 out of 5 stars
    Patty M - 7 months ago
    originally posted on Maidenform
    The quality of the bra is excellent. I do take off the lace to give a smother look under my shirts and blouses, but bought this because it fits the best compared to others. The extra strap above the cups bring the cups in closer for my smaller size making a better fit.
    Did you find this review helpful?

    Gets the job done

    5 out of 5 stars
    Dellsy - 9 months ago
    originally posted on Maidenform
    My favorite push up bra. My complaint is I wish they sold solid colors/texture for extra comfort.
    Did you find this review helpful?

    Excellent Experience!

    5 out of 5 stars
    Red2 - 9 months ago
    originally posted on Maidenform
    Maidenform is the only brand I'll purchase -- they know what they're doing! Beautiful bra, sexy fit...yummy!
    Did you find this review helpful?

    Flattering and supportive!

    5 out of 5 stars
    MomOf4 - 9 months ago
    originally posted on Maidenform
    Very flattering and supportive for moms after 4 kids! Comfortable as well. This is the only bra I buy now
    2 guests found this review helpful. Did you?

    Uplifting Spirit

    5 out of 5 stars
    CMRC - 10 months ago
    originally posted on Maidenform
    Husband loves the clevage
    Did you find this review helpful?

    The perfect push up padded bra

    5 out of 5 stars
    Patti Jean - 11 months ago
    originally posted on Maidenform
    I love this bra for the light weight, fit, and style. It is one of my go to bra to wear under light dresses and tops.
    Did you find this review helpful?

    Comfort and lift

    5 out of 5 stars
    Trixie Van Ausdal - 1 year ago
    originally posted on Maidenform
    I really love how this bra gives me the cleavage and lift that I want, and it’s very very comfortable— and the gold floral decoration makes it a very beautiful bra
    2 guests found this review helpful. Did you?

    Natural Look

    5 out of 5 stars
    NancyClaire - 1 year ago
    originally posted on Maidenform
    I’ve been searching for a padded/push-up, natural looking bra for ages. I’ve finally found it. One that pushes up and pushes in. Genius! I have natural looking cleavage for the first time. I originally bought 2 bras, one black and a neutral beige. I just bought 2 more. All over, a very comfortable fit with a very pretty back.
    2 guests found this review helpful. Did you?

    Needs a little more lift

    3 out of 5 stars
    Tique - 1 year ago
    originally posted on Maidenform
    While the material of this bra is quite smooth and pleasing to the skin, the push up pads are not as thick as I had anticipated. Wish they were slightly more padded; then, this bra would be perfect.
    3 guests found this review helpful. Did you?

    Squeaky Bra but pretty & Comfortable

    3 out of 5 stars
    Wendy6113 - 1 year ago
    originally posted on Maidenform
    I bought two of these bras one white & the other in a dusty pink color. The straps squeak with every movement I make. Bra is comfortable and fits well, but the squeak is very annoying. Thought that washing would help with that, but no it did not. So if you like a vocal (eek-eek) bra then this lil baby is for you. Maidenform, you have a great product, however, you may need to step up the QC on this one.
    2 guests found this review helpful. Did you?

    Just what I expected from Maidenform❤️

    5 out of 5 stars
    JBJH - 1 year ago
    originally posted on Maidenform
    I just received my order and this bra fits like a glove and it’s so pretty and sexy! Will order this again !
    Did you find this review helpful?

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