Reinvent Your Business Model - by Mark W Johnson (Hardcover)

About the Book

Business model innovation is the key to unlocking transformational growth--but few executives know how to apply it to their businesses. In Reinvent Your Business Model, Mark Johnson reveals the playbook. Johnson lays out an eminently practical framework that identifies the four fundamental building blocks that make business models work. In a series of in-depth case studies, he goes on to vividly illustrate how companies are using innovative business models to achieve transformational growth by - fulfilling unmet customer needs in their current markets - serving entirely new customers and creating new markets - and responding to tectonic shifts in market demand, government policy, and technologies that affect entire industries. He then lays out a structured process for designing a new model and developing it into a profitable and thriving enterprise, while investigating the vexing and sometimes paradoxical managerial challenges that have commonly thwarted so many companies in their unguided forays into the unknown. Business model innovators have reshaped entire sectors--including retail, aviation, and media--and redistributed billions of dollars of value. With road-tested frameworks, analytics, and diagnostics, this book gives executives everything they need to reshape their businesses and achieve transformative growth. Thoroughly updated to, Johnson has also added a new chapter on digital transformation, that presents a framework for digital business models and four new case studies.--

Book Synopsis

Named a Top 10 Business Strategy Book of 2018 by Inc. magazine

In his pioneering book Seizing the White Space, Mark W. Johnson argued that business model innovation is the most proven path to transformational growth. Since then, Uber, Airbnb, and other startups have disrupted whole industries; incumbents such as Blockbuster, Sears, Toys "R" Us, and BlackBerry have fallen by the wayside; and digital transformation has become one of the business world's hottest (and least understood) slogans. Nearly a decade later, the art and science of business model innovation is more relevant than ever.

In this revised, updated, and newly titled edition, Johnson provides an eminently practical framework for understanding how a business model actually works. Identifying its four fundamental building blocks, he lays out a structured and repeatable process for reinventing an existing business model or creating a new one and then incubating and scaling it into a profitable and thriving enterprise. In a new chapter on digital transformation, he shows how serial transformers like Amazon leverage business model innovation so successfully.

With rich new case studies of companies that have achieved new success and postmortems of those that haven't, Reinvent Your Business Model will show you how to:

• Determine if and when your organization needs a new business model
• Identify powerful new opportunities to serve your existing customers in existing markets
• Reach entirely new customers and create new markets through disruptive business models and products
• Seize opportunities for growth opened up by tectonic shifts in market demand, government policy, and technologies
• Make business model innovation a more predictable discipline inside your organization

Business model innovation has the power to reshape whole industries--including retail, aviation, media, and technology--redistributing billions of dollars of value. This book gives you the tools to reshape your own company for enduring success.

Reinvent Your Business Model is the strategic innovation playbook you need now and in the future.

Review Quotes

Advance Praise for Reinvent Your Business Model:

Clay Christensen--
"With Reinvent Your Business Model, Mark Johnson has equipped a new generation of innovators with the insights and the tools that they need to seize the white spaces where the greatest opportunities lie."

Alex Gorsky, Chairman and CEO, Johnson & Johnson--
"Why can't powerful, well-financed companies be as innovative as nimble startups? With Johnson's book they can--it's a realistic playbook that shows us how to get out of our own way and become as good at breakthrough innovation as we are at sustaining the core."

Admiral James Stavridis, US Navy--
"Having led several significant organizational transformations over the years of my Navy career, I found Mark Johnson's book particularly on point. He is a true pathfinder in the world of business thinking!"

J. W. Marriott Jr., Chairman and CEO, Marriott International--
"It's not enough to create new products or services--your organization must be ready to imagine and implement new business models to fully exploit many of them. Johnson has come up with a truly practical process for doing just that--taking the fear out of venturing into the unknown and opening up new territories of opportunity."

Victor K. Fung, Group Chairman, Fung Group--
"The speed at which today's economy is changing has drastically raised the importance of game-changing transformation. Reinvent Your Business Model is an important guide for business leaders seeking to understand how companies manage constant change while identifying and capitalizing on new ideas to stay ahead."

Scott Cook, founder and Chairman, Executive Committee, Intuit--
"Can a young company make the Fortune 500 list? Business model innovation is now the most proven route, and Reinvent Your Business Model is the bible on how your firm can do it."

Reed Hastings, founder and CEO, Netflix--
"Companies that introduce new business models to their industry are able to take advantage of enormous opportunities. In Reinvent Your Business Model, Johnson gives businesses the critical tools they need to develop new ways of bringing value to customers--and to make those opportunities a reality."

About the Author

Mark W. Johnson cofounded the strategy and innovation management consultancy Innosight with Clayton M. Christensen in 2000 (it was acquired by the Huron Consulting Group in 2017). A coauthor of Dual Transformation: How to Reposition Today's Business While Creating the Future (2017), he has written and cowritten numerous articles, including the McKinsey Award-winning "Reinventing Your Business Model" in Harvard Business Review. Mark, his wife, Jane Clayson Johnson, and their children live in Belmont, Massachusetts.

Author social media/website info: innosight.com/team_bio/johnson-mark-w/, linkedin.com/in/markwilliamjohnson, twitter.com/mark_w_johnson