Rule #1 - by Phil Town (Paperback)

About the Book

The champion of do-it-yourself investing offers a revolutionary new, risk-free paradigm for wealth building. The core of his approach, "Rule #1," is simple: Don't invest to make money; invest to not lose money. From that guiding principle others follow, as Town reveals new ways to achieve stellar returns.

Book Synopsis

#1 NEW YORK TIMES BESTSELLER - "The clearest and best book out there to get you on the path to riches. This one's special!"--Jim Cramer, host of CNBC's Mad Money

"Great tools for anyone wanting to dabble in the stock market."--USA Today

Phil Town is a very wealthy man, but he wasn't always. In fact, he was living on a salary of $4,000 a year when some well-timed advice launched him down a highway of investing self-education that revealed what the true "rules" are and how to make them work in one's favor. Chief among them, of course, is Rule #1: "Don't lose money."

In this updated edition to the #1 national bestseller, you'll learn more of Phil's fresh, think-outside-the-box rules, including:
- Don't diversify
- Only buy a stock when it's on sale
- Think long term--but act short term to maximize your return
- And most of all, beat the big investors at their own game by using the tools designed for them!

As Phil demonstrates in these pages, giant mutual funds can't help but regress to the mean--and as we've all learned in recent years, that mean could be very disappointing indeed. Fortunately, Rule #1 takes readers step-by-step through a do-it-yourself process, equipping even the biggest investing-phobes with the tools they need to make quantum leaps toward financial security--regardless of where the market is headed.

Review Quotes

"Town's investment guide is manna from heaven... engaging and accessible... Town's ability to break down that philosophy into a detailed, step-by-step program that can be understood by any reader with basic math skills is unique... will leave readers feeling empowered and ready to manage their money themselves." --Publishers Weekly (starred review)

"Extraordinarily readable...provides investors with surefire tools to outperform costly advisors. Follow Town's simple, time-tested precepts, and even unsophisticated investors will leave most mutual fund managers in the dust." --Arthur Levitt, author of Take on the Street and former Chairman of the Securities and Exchange Commission

"A really smart, homework-driven read that tells you precisely how to do it. Rule #1 may be the clearest and best book out there to get you on the path to riches. This one's special!" --James J. Cramer, host of CNBC's "Mad Money" and Markets Commentator, thestreet.com

"Rule #1 is an investment Bible for our time. In fun, easy-to-understand words, Phil Town tells you how to buy quality stocks at a discount." --Rich Karlgaard, publisher, Forbes magazine, and author of LIFE 2.0

"For the individual investor, Rule No. 1 should be, 'Read Rule #1.' This book debunks a lot of myths in the market and provides pearls of common-sense wisdom...Indeed, Rule #1 rules." --Gene Marcial, Senior Writer, Business Week

"Rule #1's common-sense, pragmatic approach is money in the bank. This step-by-step guide is methodically researched and terrifically accessible ... Can you really beat the mutual fund mangers and so-called experts at their own game? Hell yes!" --Jonathan Hoenig, Portfolio Manager, Capitalistpig Hedge Fund, and regular contributor to Fox News Channel

"Rule #1 is probably one of the most inclusive, no nonsense, fundamental books about investing in the stock market I've ever read. This book is a must-read for everyone; from beginner students of the market to super know-it-alls." --Danielle Hughes, President and CEO, Divine Capital Markets LLC

"A refreshing departure from those boring investing books... If you're tired of being shut out of how exactly the rich guys on Wall Street make money, this important book will teach you how to run with the bulls. It's priceless." --Elizabeth MacDonald, Senior Editor at Forbes Magazine; regular, "Forbes on Fox"

About the Author

An ex-Green Beret and former river guide, Phil Town is a self-made millionaire several times over and America's most widely sought-after speaker on investing. Phil Town appears regularly on the same dais as Rudy Giuliani, Jimmy Carter, and Colin Powell as part of the "Get Motivated" touring success seminar. He speaks to more than 500,000 people annually about Rule #1. Town lives in Jackson Hole, Wyoming.