$599.99 when purchased online
Target Online store #3991
About this item
Highlights
- Art Mode - Enjoy your personal art exhibit when you’re not watching TV. Just switch on Art Mode. When the TV’s off, The Frame becomes a display of your art collection, thanks to the built in motion sensor. Curate your own photos and art or choose from Art Store, with more than 1,400 new and classic works of art from world class museums and galleries. Plus, complement your images with matting options to take your art experience to the next level. * *Art store fees apply for subscription service.
- Anti-Reflection with Matte Display - Enjoy more screen visibility with virtually no light reflection, night or day. Now what’s on your display can look as good in the morning as it does at night with the lights on. Anti-Reflection technology and the Matte Display Film premium matte finish limit light distraction on your screen by reducing the effects of glare. Say goodbye to washout and see your TV's clarity, color and contrast shine through.
- Slim-Fit Wall Mount Included - Hang The Frame flush against the wall to look like an actual picture frame. Made to appear like the real thing, the TV has a Slim Fit Wall Mount; included with all The Frame purchases keeps it as close to the surface as possible. For the ultimate in decor, limit the cable clutter to just the One Invisible Connection cable that goes to the Slim One Connect box to keep all eyes on what’s on actual display. *A small gap between the wall and TV may occur if wall is not 100% flat or is constructed off angle to the floor or if installed incorrectly.
- QLED HD TV with 100% Color Volume - Max out your experience with 100% Color Volume. Take in a billion shades of unwavering color and enjoy vivid, lifelike color at any brightness level as Quantum Dot technology works to create every shade you see on screen because even a clear blue sky can contain thousands of different colors.* *100% color volume measured to DCI-P3 standard, certified by VDE.
- Customizable Bezel* and Modern Frame Design - Complement your style with the Customizable Bezel and minimalistic design for The Frame. The Frame was designed to be slim and sleek with a monochromatic back to flawlessly blend in. Pick the bezel type and color to fit you home décor, and simply snap it on. It’s magnetic making it easy to change when the mood or inspiration strikes. *Bezels sold separately. Beveled style is only available for 65" and 55".
- HDR - Take in an impressive spectrum of colors and fine details, even in the darkest scenes. Brightness and contrast are automatically dialed into their ideal levels in every frame so you can see your content as it’s meant to be seen from the subtle highlights in a dark, moody alleyway to the deep shadows cast on a bright and sunny afternoon.
- Art Store* - Bring artwork from world famous galleries and museums into your living room. With a subscription to Samsung’s Art Store, you have unlimited access to a library of over 2,000 pieces of art, from beloved classics and modern marvels to stunning photography. And with artwork added all the time, keep your personal collection fresh and always exciting. *Fees apply to subscription service.
- Samsung Collection - Exhibit your own photography, family portraits and other memories. It’s easy to upload them to The Frame from your phone or a USB flash drive. You've got lots of room to share masterpieces of your own making.
- Motion Sensor* - Set up your art to display when you’re in the room, and turn off when you’re not. Intelligent motion sensors help you maximize energy efficiency. *Motion Sensor operates only in Art Mode. Performance may vary depending on the lighting condition.
- Smart TV Powered by Tizen - Stream your favorite shows. Follow recipes. Play games. Work out with a trainer. Do all you enjoy with Smart TV Powered by Tizen . In just a few clicks, get instant access to your must have apps and endless content from the streaming services you love. And with Voice Assistants built into your TV, it’s easy to get to it all with just the sound of your voice.
Description
Artwork, shows, movies and memories-display what you love on the picture frame-like TV. On The Frame, see everything on the QLED 4K TV at 100% Color Volume with Quantum Dot that saturates your screen with a billion colors. Switch on Art Mode and transform your TV into your own personal art exhibit. With Anti-Reflection and the Matte Display, it’s easy on the eyes. Customize The Frame with a stylish bezel to fit your décor and hang it flush against the wall to look just like the real thing.*
*QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.
*QLED televisions can produce 100% Color Volume in the DCI-P3 color space, the format for most cinema screens and HDR movies for television.
Dimensions (Overall): 16.8 Inches (H) x 28.6 Inches (W) x 1 Inches (D)
Weight: 11.5 Pounds
Electronics Condition: New
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 1080p
Native screen refresh rate: 60 Hz
Wireless Technology: Bluetooth, Wi-Fi
Screen Size: 31.5 Inches
Stand Depth: 5.6 Inches
Stand Width: 23.3 Inches
Compatible With: Netflix, YouTube, Disney+, Hulu, Apple TV+, Amazon Prime Video, Max, Samsung TV Plus, Spotify, Sling TV
VESA Mounting Standard: No Mounting
Product Depth with Stand: 5.6 Inches
Product Height with Stand: 17.8 Inches
Product Width with Stand: 28.6 Inches
Backlight type: LED Edge-Lit
Smart platform: Samsung Smart TV
Voice assistant built-in: Bixby Built-In, Google Assistant Built-in, Alexa Built-in
Model name: QN32LS03CBFXZA
Number of HDMI ports: 2
High Dynamic Range (HDR): HDR10
Screen Mirroring Technology: Smart View
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 88941153
UPC: 887276737799
Item Number (DPCI): 008-09-0127
Origin: Imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
WARNING: Cancer and Reproductive Harm - www.P65Warnings.ca.gov www.p65warnings.ca.gov
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 4.7 inches length x 32.1 inches width x 20 inches height
Estimated ship weight: 17.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO
This item ships in its manufacturer’s packaging, revealing what’s inside. ·
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
Q: Does the cord to power the tv need to be snaked behind the wall to avoid from any wires showing or is this wireless?
submitted by P - 1 year ago
A: Hi P - While the One Connect Cable included with The Frame TV is not in-wall rated, the One Connect Box and cable are both required for use with the TV. You can, however, place the One Connect Box and cable in a location that works best for your setup. The One Connect Box does not need to be in the remote's line of sight. ~ Samsung Specialist
submitted bySamsung - 1 year agoBrand expert
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Summary of reviews
The Samsung Frame TV impresses with its stunning design and exceptional picture quality, making it a perfect addition to any living space. Guests appreciate its ability to transform into a piece of art when not in use, thanks to its customizable frames and art mode. The seamless integration with other Samsung devices enhances the user experience, while the smart features provide easy access to streaming services. However, some guests have reported issues with the software and connectivity, which may affect overall satisfaction.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 207 reviews
black levels: 5 out of 5
brightness: 5 out of 5
color quality: 5 out of 5
features: 5 out of 5
sound quality: 5 out of 5
100% would recommend
1 recommendations
Now I'm comfortable with remote.
4 out of 5 stars
notaspringchicken - 7 days ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] I bought this two weeks ago. Disappointed with lack of info in box on how to set up. Needed two people to help me. Found remote without sufficient written instructions included in box.
Amazing tv!
5 out of 5 stars
Amazing - 11 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] My Samsung frame is in my office mainly for my toddler to enjoy while I work. The frame is able to tie into a gallery wall and does not look like a tv. It’s amazing
The features and looks
5 out of 5 stars
TheKFrame - 20 days ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I use my Samsung TV primarily for streaming and occasional gaming. The quality and looks of the TV are what I think are the most significant features of the frame. Even when turned off, the frame in its frames feature gives the room a lovely aesthetic. Friends and family always compliment the frame in my house.
Great for my home office!
5 out of 5 stars
WorksFromHome - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Really happy with this Samsung 32-inch Frame TV for my home office. I put it on the wall behind me, and people on Zoom calls usually think it's a real painting. I switch between the built-in artwork from Samsung and some AI-generated images, and it blends nicely with my other decorations. Setup was straightforward, didn't take long at all. It's also handy because I can switch it over to regular TV mode during lunch breaks or if something important is happening on the news. Good mix of decoration and practicality—definitely improves the office vibe. The 32" inch is the perfect size for an office wall decoration.
Great TV I highly recommended
5 out of 5 stars
- 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I love how the TV looks it's amazing. When you see a TV in a Retail store they always look great but then you take it home and it looks just OK but not this TV I am amazed how beautiful the picture quality looks. Only thing I didn't like about the TV is the wall mount it should be one piece with a leveler build into it. The paper instructions made a little easy but it would have save me more time if it was just a one piece wall mount. I still highly recommend this TV.
A product of many interests.
5 out of 5 stars
HF2027 - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] Where to start with this invention known as The Frame, honestly opinionated. Cant get enough of the diligent angles and profesional artwork of this television model.
32 Frame for Self
3 out of 5 stars
MikeylikestheFrame - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] We have a 32" Frame that we found fit perfectly on our living room shelving unit. The TV slide exactly between two shelves without any modification or additional margin. The unit is older and the software runs slower than our newer 2023 75 Frame. But still gets the job done. Its flat, flush and the TV quality is good.
1 reply from Samsung Specialist team - 1 month ago
MikeylikestheFrame, Thanks for sharing your review. If you're experiencing any issues which have caused you to provide this model a 3-star rating, please do reach out to us at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
Best tv ever
5 out of 5 stars
Onecure - 1 month ago
originally posted on Samsung US
[This review was collected as part of a promotion.] I recently purchased the Samsung Frame TV, and it has completely transformed my living space. One of its standout features is the design—it seamlessly doubles as a piece of art when not in use, thanks to Art Mode. With the ability to display various artworks or personal photos, along with customizable frames, it blends effortlessly into any décor. The QLED display delivers vibrant colors and outstanding picture quality, making everything from movies to artwork look stunning. Its slim, minimalist design ensures it doesn’t resemble a traditional TV, which enhances the aesthetic appeal of any room. Setup was simple, and I love that it mounts flush against the wall, just like a real picture frame. Additionally, Samsung’s customer service is incredibly efficient—even more streamlined than Apple’s. If any issues arise, they can diagnose the problem over the phone and send a service professional directly to your home for a quick resolution. Overall, the Samsung Frame TV is an excellent choice for those looking to combine functionality with style. I highly recommend it!
Long and complicated setup
3 out of 5 stars
ArunSamsung - 1 month ago
originally posted on Samsung UK
Although I already have a Samsung account, the initialisation and setup was not smooth. The messages said this new TV would copy the settings/configuration settings from my previous 3 year old Samsung TV but this process failed. Also struggling to make Bixby work as I keep getting various error messages when I try to select settings (example "unable to change settings now. Check the power cord or connection status of the soundbar" - but there is no soundbar connected to it). Swapping between the various apps can be VERY slow.
Great styling in the frame look
5 out of 5 stars
Grannyanne - 2 months ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] This is our first wall mounted tv, we are so thrilled with how it looks. It has been easy to learn a new system as we are now regarded as very senior. We constantly use the frame feature with paintings showing and many a person has commented…what a beautiful painting you have there! They are so surprised when we say…it’s our tv…
Tizen OS issues with DirectTV Stream
4 out of 5 stars
TWMn - 2 months ago
originally posted on Samsung US
Purchased the 32" Class The Frame TV and installed. Have yet to try out the art subscription, but that likely will happen soon! It's unfortunate that the One Connect cable for this model is not the same (it's quite large and not very flexible) as the other models which have the "invisible" cable. We managed to conceal the cable and the One Connect Mini box in an open wall niche, directly behind the TV as I did not want this visible. So far so good. A major complaint is not being able to sign-in to DirectTV Stream with the Tizen OS App downloaded from the App page for Samsung. The app installs, but does NOT let me login, with error Care Code 201. I have no problem signing into the DirectTV streaming app on other devices, including FireTV. Why doesn't the Tizen app for DirectTV stream provide a QR code to scan on your phone for immediate sign-in? It's only there for new subscribers. I am a long time DirectTV sat subscriber. The login credentialing on the Tizen app needs to be updated to include both DirectTV Stream (only) subscribers AND DirectTV Sat subscribers with (former) AT&T/DTV credentials.
The ease of use between art and media is great.
5 out of 5 stars
1710 - 2 months ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] absolutely love it. great picture and features. Samsungs track record of quality products once again comes to the fore. Art mode is brilliant
Nice looking but not reliable
1 out of 5 stars
gene - 2 months ago
originally posted on Samsung US
Looks good but remote voice stopped working and screen has black lines after 9 months.
1 reply from Samsung Specialist team - 2 months ago
gene, It’s unfortunate to hear of your experience with Samsung’s Frame TV. Samsung is committed to providing the best possible product experience, quality, and value. We back this Samsung TV with a 1-year limited manufacturer's warranty, including authorized repair for manufacturer defect, if purchased brand-new directly from an authorized seller. You can enter your model number to review the full warranty details here: https://www.samsung.com/us/support/legal/LGL10000312/#standard-limited-warranty Please give us the opportunity to assist you by contacting Samsung Customer Support at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
A Highlight of our Kitchen Remodel!
5 out of 5 stars
Storyteller7 - 2 months ago
originally posted on Samsung US
We recently had our kitchen remodeled and needed to replace a small television that my wife had used for morning and early evening news programming to stay abreast of events. The remodel required us to replace the TV and our consultant recommended a Frame TV. I had heard of them but didn't really know much. We purchased the Samsung 32" Frame Smart TV and mounted it on a kitchen wall along with framed prints that complements our new design. When the TV is not in use, we now have artwork from all over the world, including photography, some from the great masters such as Monet and Van Gogh and Elliott Erwitt and the archives from Life magazine in photography displayed. It has become a real conversation piece from the remodel and we enjoy it so much. The TV comes with an assortment of images of art but we "splurged" and paid a reasonable subscription fee for a year of a wide selection of images to be displayed. There are collections that can be based upon season or geography or specific museum collections and with one push of a button on the remote, you can read info about the pieces. The TV itself has a wonderful display and because it is a Smart TV we can stream from any of our services so I enjoy cooking even more while a favorite program is on. We really do love our Samsung Frame TV.
Subscription model (greed) & terrible UX
2 out of 5 stars
guptosan - 2 months ago
originally posted on Samsung US
This is an amazing TV in concept and in terms of the hardware, terribly handicapped by the software experience. It is unbelievably clunky and the process is outdated. Please - why waste such a good product handicapping it for the sake of a subscription model and substandard user experience? This could have been industry leading and a winner - what a shame! This is why you are still not an Apple - the user experience is just not there!
1 reply from Samsung Specialist team - 2 months ago
guptosan, We appreciate your feedback on the response time, and for optimal performance, we ask that you please ensure you've got the latest firmware version installed on your TV. You can check this by going to: Home > Menu > Settings > Support > Software Update. You may also want to further optimize performance with the self-diagnostic tool, which checks memory, frees up unused cached memory, and closes background apps. Go to: Home > Menu > Settings > Support > Device Care > Start Device Care I hope these tips help you enjoy your new product. You can always contact us for further help at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist
now we can watch Nettflix in bed!
5 out of 5 stars
dazjudi - 3 months ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] bought this tv a couple of weeks ago. Fantastic! the colour's are vibrant and picture quality excellent. Remote is easy to use - even for dummies like me
Looks good but hard to use
2 out of 5 stars
Potsie - 3 months ago
originally posted on Samsung Australia
[This review was collected as part of a promotion.] TV looks great but is so clunky and annoying to do simple things like screen casting. Samsung have made it almost impossible to integrate with a non samsung phone
Unique features
2 out of 5 stars
Ralph - 3 months ago
originally posted on Samsung US
Wife purchased this because she like the idea of the frame and artwork. It is the smaller unit and we use it in the kitchen. She complains about the sound quality. Maybe not an issue with the larger screen. She wanted to return it but had already trashed the box. Incredibly expensive for a 43 inch screen. Not worth the expense in my opinion. While the screen hangs on the wall it requires a small box which I assume is the TV logic. It replaced a cheap unit I had hung on the wall and I had an AC outlet there so there were no wires with the old setup. Be aware the screen requires the small external box. So while the TV is flat on the wall the control box sits on the kitchen counter and you need to attach a small gray cable to the screen. This is a major disadvantge to a standardTV which is just a little thicker. Sorry to write a negative review but you asked.
1 reply from Samsung Advisor team - 3 months ago
Hi Ralph, I’m sorry to hear that you are not satisfied with your purchase of the Samsung Frame TV. Please know this model uses a One Connect Mini Box with its' own cable. A full-sized One Connect Box and 5m One Invisible Connection Cable are both available starting with our 43" Frame TV and above. Regarding any audio dissatisfaction, there are several volume features you can enable/disable/adjust to your liking. – Auto Volume automatically adjusts the sound to a certain level when changing channels or switching to another external input. – Adaptive Volume automatically adjusts to a specific volume level while you are watching TV. The TV analyzes your volume usage history by time to automatically adjust the volume when you use an app or switch to an external input source. – Several Sound Modes are likewise available to meet your personal preferences: Menu > Settings > All Settings > Sound > Sound Mode I hope these tips help you enjoy your new product. You can always contact us for further help at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~Samsung Advisor
Great Little TC
5 out of 5 stars
ChurchandWyndi - 3 months ago
originally posted on Samsung US
I bought the Frame TV a little over a month ago, and still learning how to use a smart TV and so far it is awesome, love the art display
Big disappointment.
1 out of 5 stars
Booboodee - 3 months ago
originally posted on Samsung US
I bought my TV a few months ago and have been extremely disappointed and frustrated. It take a long time to power on, often saying that I don’t have an internet connection and then, about 20 seconds later, connecting me. I did not want the art work feature and have not been able to turn it off.
1 reply from Samsung Specialist team - 3 months ago
We appreciate your feedback on the response time, and for optimal performance, we ask that you please ensure you've got the latest firmware version installed on your TV. You can check this by going to: Home > Menu > Settings > Support > Software Update. You may also want to further optimize performance with the self-diagnostic tool, which checks memory, frees up unused cached memory, and closes background apps. Go to: Home > Menu > Settings > Support > Device Care > Start Device Care I hope these tips help you enjoy your new product. You can always contact us for further help at 1-800-SAMSUNG, 8AM - 12AM EST, 7 days a week. Our LiveChat agents are also available by clicking on the ‘Support’ link on our website. ~ Samsung Specialist