Scenario Planning and Tourism Futures - (Future of Tourism) by Albert Postma & Stefan Hartman & Ian Yeoman (Hardcover)

About the Book

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications.

Book Synopsis

This book offers a practical guide for scenario planning to make sense of the future of tourism for practitioners, researchers and students. A variety of case studies are presented which demonstrate how scenario planning is deployed. They include learning points and questions to help readers understand key concepts, theories and applications.

Review Quotes

...this is a carefully structured book by three authors at the top of their field. It is clearly a celebration of ETFI's past 15 years, but it also provides thought-provoking insights looking forward [...] I predict that this book will become a well-read and dog-eared addition to your bookcase, whether you are an academic, student or practitioner.

...this is a carefully structured book by three authors at the top of their field. It is clearly a celebration of ETFI's past 15 years, but it also provides thought-provoking insights looking forward [...] I predict that this book will become a well-read and dog-eared addition to your bookcase, whether you are an academic, student or practitioner.

-- "Erwin Losekoot, Edith Cowan University, Australia, Tourism Planning & Development, 2025"

The contribution of this book to our understanding of the future of tourism is profound. It pushes the boundaries of traditional forecasting by embracing the uncertainty and complexity inherent in the tourism sector. The authors emphasize the importance of resilience and strategic foresight, offering a forward-thinking approach that is essential in today's volatile global environment. By framing scenario planning as a tool for sustainable development and adaptive management, the book provides a blueprint for how tourism stakeholders can proactively shape the future rather than merely reacting to it. This perspective is crucial for ensuring the long-term viability and sustainability of the tourism industry, making Scenario Planning and Tourism Futures: Theory Building, Methodologies and Case Studies a seminal work that will influence both research and practice for years to come.

The contribution of this book to our understanding of the future of tourism is profound. It pushes the boundaries of traditional forecasting by embracing the uncertainty and complexity inherent in the tourism sector. The authors emphasize the importance of resilience and strategic foresight, offering a forward-thinking approach that is essential in today's volatile global environment. By framing scenario planning as a tool for sustainable development and adaptive management, the book provides a blueprint for how tourism stakeholders can proactively shape the future rather than merely reacting to it. This perspective is crucial for ensuring the long-term viability and sustainability of the tourism industry, making Scenario Planning and Tourism Futures: Theory Building, Methodologies and Case Studies a seminal work that will influence both research and practice for years to come.

-- "Ante Mandic, University of Split, Croatia, Journal of Tourism Futures, Vol 10, Issue 3, 2024"

This book does great service to the tourism industry and tourism education by offering detailed accounts of numerous applied strategic foresight projects. It also provides a useful outline of theoretical and methodological aspects of scenario planning and strategic foresight. It should be recommended reading for tourism strategy practice and education. The scenario methods described can also be adopted to other sectors.

This book does great service to the tourism industry and tourism education by offering detailed accounts of numerous applied strategic foresight projects. It also provides a useful outline of theoretical and methodological aspects of scenario planning and strategic foresight. It should be recommended reading for tourism strategy practice and education. The scenario methods described can also be adopted to other sectors.

-- "Ted Fuller, University of Lincoln, UK"

Probably the best textbook for Tourism Futures Studies by the co-founders of the discipline. If you are wondering how to explore the future of tourism academically, read this book! At Heilbronn University of Applied Sciences, we use it in our Master's programme Tourism Futures Studies as the foundational work. Simply outstanding!

Probably the best textbook for Tourism Futures Studies by the co-founders of the discipline. If you are wondering how to explore the future of tourism academically, read this book! At Heilbronn University of Applied Sciences, we use it in our Master's programme Tourism Futures Studies as the foundational work. Simply outstanding!-- "Stephan Bingemer, Heilbronn University of Applied Sciences, Germany"

This is an excellent and very timely book given the uncertainties facing tourism destinations over the next two decades. The volume's futures-based perspective is key to understanding these challenges and planning for their potential impacts using a variety of tools, including scenario analysis. The importance of this book cannot be overstated at this time in our history.

This is an excellent and very timely book given the uncertainties facing tourism destinations over the next two decades. The volume's futures-based perspective is key to understanding these challenges and planning for their potential impacts using a variety of tools, including scenario analysis. The importance of this book cannot be overstated at this time in our history.-- "Andres Coca-Stefaniak, University of Greenwich, UK"

About the Author

Albert Postma is Professor of Strategic Foresight at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include foresight, scenario planning, tourism community relations and overtourism.

Stefan Hartman is Head of Department at the European Tourism Futures Institute, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include tourism futures, scenario planning, managing sustainability transitions and resilience.

Ian Yeoman is Professor of Disruption, Innovation and New Phenomena at the Hotel Management School Leeuwarden, NHL Stenden University of Applied Sciences, the Netherlands. His research interests include tourism futures, science fiction, scenario planning, theory building and disruption.