$7.25 sale price when purchased online
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About this item
Highlights
- American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers.
- Author(s): Claude C Hopkins
- 92 Pages
- Business + Money Management, Marketing
Description
Book Synopsis
American advertising pioneer CLAUDE C. HOPKINS (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today. In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: . how advertising laws are established . the importance of just salesmanship . why businesses must offer service . mail order advertising: what it teaches . what makes headlines effective . understanding customer psychology . how to use art in advertising . how to use samples . the best way to test campaigns . the impact of negative advertising . and much more.Dimensions (Overall): 8.0 Inches (H) x 5.0 Inches (W) x .22 Inches (D)
Weight: .24 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 92
Genre: Business + Money Management
Sub-Genre: Marketing
Publisher: Cosimo Classics
Format: Paperback
Author: Claude C Hopkins
Language: English
Street Date: December 1, 2007
TCIN: 87743157
UPC: 9781605200453
Item Number (DPCI): 247-18-6351
Origin: Made in the USA or Imported
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Shipping details
Estimated ship dimensions: 0.22 inches length x 5 inches width x 8 inches height
Estimated ship weight: 0.24 pounds
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