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Seafood and Aquaculture Marketing Handbook - 2nd Edition,Annotated by Carole R Engle & Kwamena K Quagrainie & Madan M Dey (Hardcover)
About this item
Highlights
- SEAFOOD AND AQUACULTURE MARKETING HANDBOOK Aquaculture, the farming of aquatic animals and plants, and other seafood business continue to grow rapidly around the world.
- About the Author: CAROLE R. ENGLE, Engle-Stone Aquatic$ LLC, Strasburg, VA, USA KWAMENA K. QUAGRAINIE, Department of Agricultural Economics, Purdue University, USA MADAN M. DEY, Department of Agriculture, Texas State University, IN, USA
- 416 Pages
- Technology, Fisheries & Aquaculture
Description
About the Book
Earlier edition published as: Aquaculture marketing handbook.Book Synopsis
SEAFOOD AND AQUACULTURE MARKETING HANDBOOKAquaculture, the farming of aquatic animals and plants, and other seafood business continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions.
Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing with specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses.
This book is an essential reference for all aquaculture seafood business as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information.
Written by authors with vast experience in international marketing for aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
From the Back Cover
SEAFOOD AND AQUACULTURE MARKETING HANDBOOK
Aquaculture, the farming of aquatic animals and plants, and other seafood business continue to grow rapidly around the world. However, many of these businesses fail due to the lack of sufficient attention to marketing. The Seafood and Aquaculture Marketing Handbook provides the reader with a comprehensive yet user-friendly presentation of key concepts and tools necessary for aquaculture and seafood businesses to evaluate and adapt to changing market conditions.
Markets for aquaculture and seafood products are diverse, dynamic, and complex. The Seafood and Aquaculture Marketing Handbook presents fundamental principles of marketing with specific discussion of aquaculture and seafood market channels and supply chains from around the world, and builds towards a step-by-step approach to strategic market planning for successful aquaculture and seafood businesses.
This book is an essential reference for all aquaculture seafood business as well as students of aquaculture. The volume contains a series of synopses of specific markets, an extensive annotated bibliography, and webliography for additional sources of information.
Written by authors with vast experience in international marketing for aquaculture and seafood products, this volume is a valuable source of guidance for those seeking to identify profitable markets for their aquaculture and seafood products.
About the Author
CAROLE R. ENGLE, Engle-Stone Aquatic$ LLC, Strasburg, VA, USA
KWAMENA K. QUAGRAINIE, Department of Agricultural Economics, Purdue University, USA
MADAN M. DEY, Department of Agriculture, Texas State University, IN, USA