$6.99 when purchased online
Target Online store #3991
About this item
Highlights
- 72-HR BREATHABLE ODOR PROTECTION - Sweat and odor are no match for its 72 hours of odor control formula. Whether you're working, exercising, or enjoying a busy day, this deodorant helps keep unpleasant odors at bay for up to three days.
- INVISIBLE SOLID - Goes on smooth and gives you breathable sweat and odor protection so you can enjoy all-day freshness and confidence.
- MADE WITH pH BALANCING MINERALS - Fresh Clear Gels help maintain optimal freshness throughout the day. These minerals work to neutralize odor and support your skin's natural balance.
- CERTIFIED CRUELTY-FREE by PETA - This certification reflects a commitment to ethical practices, allowing you to choose a deodorant that aligns with your values while still providing effective sweat and odor protection.
Description
The Secret Fresh Collection features long-lasting scents designed to keep you feeling fresh. The Secret Antiperspirant and Deodorant for Women in Fresh Invisible Solid offers instant odor protection and 72-hour breathable sweat control, ensuring you stay confident throughout the day. Goes on smoothly, and delivers a refreshing burst that lasts. Additionally, it includes pH Balancing Minerals for optimal freshness. Perfect for daily use, this product helps you maintain a clean and confident feeling from morning until night.
Scent: Vanilla
Health Facts: Paraben-Free, Sulfate-Free, Fluoride-Free
Product Warning: Consult a doctor if you have kidney disease, keep out of reach of children
Product Form: Invisible Solid
Primary Active Ingredient: Aluminum Zirconium
Package Quantity: 1
Net weight: 2.6 Ounces
TCIN: 51109014
UPC: 037000204442
Item Number (DPCI): 049-01-1388
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.
Active ingredients
aluminum zirconium tetrachlorohydrex gly (anhydrous) 19.0%
Directions
Directions • apply to underarms onlyInactive ingredients
inactive ingredients: cyclopentasiloxane, stearyl alcohol, ppg-14 butyl ether, mineral oil, hydrogenated castor oil, cyclodextrin, c20-40 pareth-10, fragrance, petrolatum, corn starch/maltodextrin crosspolymer, kaolin, silica, behenyl alcohol
Shipping details
Estimated ship dimensions: 1.3 inches length x 2.05 inches width x 5.67 inches height
Estimated ship weight: 0.25 pounds
This item cannot be shipped to the following locations: Guam (see also separate entry under GU), Virgin Islands, U.S., APO/FPO, Northern Mariana Islands, United States Minor Outlying Islands, American Samoa (see also separate entry under AS)
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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4.7 out of 5 stars with 13388 ratings
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- Men’s Deodorant
4.3 out of 5 stars with 951 reviews
effectiveness: 3.44 out of 5
long lasting: 3.36 out of 5
quality: 3.5 out of 5
scent: 3.92 out of 5
value: 3.39 out of 5
58% would recommend
65 recommendations
Strongly recommend it !!!
5 out of 5 stars
Thumbs up graphic, would recommend
Candyfreckles - 2 days ago, Verified purchaser
Loved it. Long-lasting vanilla scent. Went on with no residue.
New formula is bad
1 out of 5 stars
Thumbs down graphic, would not recommend
H - 10 days ago, Verified purchaser
Bring out the old formula. The new one is horrible.
1 reply from Secret team - 7 days ago
Thank you for your valuable feedback on our Secret Invisible Solid Antiperspirant Deodorant Cozy Vanilla. We sincerely regret to hear that you are disappointed with the recent changes. Please know that our intention has always been to provide you with the exceptional benefits you've come to expect from the Secret brand. Your comments will be shared with our Quality Assurance Team and the entire Secret Team. We are committed to enhancing our offerings and would love to understand your experience further. When you have a moment, please feel free to call us at (800) 964-1947 or email us via the Contact Us page on our website.
Does the job great!
5 out of 5 stars
Thumbs up graphic, would recommend
Smelling good - 12 days ago
I'm a female person (nonbinary gender) who really enjoys this antipersperant+deodarant. I usually need something a bit tougher to keep me fresh during the day, and this one does the work great. I'm pretty particular about my deodorant, especially when it comes to fragrance, how easy it is to wash off, feel, etc. It washes off great. Of course, like most stick deodorants, you're gonna need to scrub a bit, but nothing like the issues I was having with the Coconut scent of Dwayne Johnson's line. That one smells/feels great but is very annoying to wash off. The scent is soft and sweet. I don't smell it throughout the day, which is what I need since a strong scent from an antiperspirant/deodorant can easily make me feel sick. It lasts during the day for me. I used to use Secret's no-show spray-on deodorant, but I didn't want to inhale any fumes. This deodorant is comparably tough and does a very good job as a stick deodorants go. All in all, I like it. Would recommend for anyone who is also particular about deodarants in the way I am. I will stick with this one!
If it's not broken don't fix it!!!
1 out of 5 stars
Thumbs down graphic, would not recommend
maddi s - 12 days ago, Verified purchaser
I’ve been buying this since I was in high school. It’s always been the absolute best deodorant and kept me smelling and feeling fresh through sporting events, hot and humid southern summers, working, and weeks at Disney. I couldn’t find it for a while and when I finally found it I was so excited but noticed new packaging. I was hoping the packaging was the only change but I was very wrong. It doesn’t smell the same in the tube or on the skin, it made my armpits hurt and itch like I’ve never experienced before, and it doesn’t WORK anymore! I feel gross and sweaty by the end of the day when it’s not even hot outside and I haven’t been super active. I’m heartbroken and starting the search now for a replacement 😐😭
1 reply from Secret team - 9 days ago
Thank you so much for sharing your thoughts on our Secret Invisible Solid Antiperspirant Deodorant in Cozy Vanilla Scent! We're really sorry to hear that you're not happy with the recent changes and that you've encountered some issues. Your feedback is important to us, and we’ll make sure to pass it along to our Health and Safety Team and the rest of our Secret family. We always strive to evaluate our ingredients for safety and effectiveness, but we understand that everyone’s skin is a little different. If you’re experiencing any discomfort, we recommend stopping use and reaching out to us for support – we’re here for you! When it comes to odor protection, it can be influenced by your own unique body chemistry. Things like changes in diet, activity levels, and stress can all play a role in how well the product works for you. Also, keep in mind that it may take your body up to two weeks to adjust to a new product before you experience its top performance. We truly care about creating products that people love, and we know that scent is very personal. While we’re always working hard on research and product testing, we appreciate your input and will definitely share your feedback with our team. If you're looking for extra protection, you might want to try our Clinical Strength lineup! Whenever you have a moment, feel free to call us at (800) 964-1947 or drop us an email through the Contact Us section on our website. We're here to help!
Reformulation?
1 out of 5 stars
Thumbs down graphic, would not recommend
ErikaD - 1 month ago, Verified purchaser
I've been using this for 13 years. I noticed the new packaging but was this reformulated? I smelled awful almost immediately. I had the worst bo of my life on a 60 degree day.
1 reply from Secret team - 1 month ago
Thank you for reaching out to share your feedback on our Secret Invisible Solid Antiperspirant Deodorant in Cozy Vanilla. We sincerely apologize for your disappointment regarding the recent changes and for not receiving the protection you expected. We updated the formula to enhance glide, improve scent longevity, and boost sweat protection. Please know that our aim has always been to deliver the same great benefits you've come to love with Secret. We're sharing your feedback with our Quality Assurance Team and the rest of the Secret Team. It's important to understand that the level of protection can vary based on individual body chemistry, which can be influenced by factors like diet, activity level, and stress. It may take up to two weeks for your body to adjust to the new product, and we recommend applying it twice daily and reapplying as needed. We'd love to continue this conversation and gain more insight into your experience. Whenever you have a moment, please feel free to give us a call at (800) 964-1947 or email us through the Contact Us page on our website.
Did they change the ingredients?!
1 out of 5 stars
Thumbs down graphic, would not recommend
Mica24 - 1 month ago, Verified purchaser
I have been buying this deodorant for many years… I don’t know if they changed the ingredients or what but it no longer works! I’ve tried multiple different scents of this deodorant, and none of them work anymore! Basically might as well just use water to spray on my armpits, as it works the same!
1 reply from Secret team - 1 month ago
Thank you for being such a loyal consumer and for taking the time to share your thoughts on our Secret Invisible Solid Antiperspirant Deodorant in Cozy Vanilla. We’re sorry to hear that you haven’t experienced the level of protection you expected. Our aim is to provide all our customers with a great experience, and we regret that we didn’t meet your expectations this time. Please rest assured that we’ll pass your feedback along to our Quality Assurance Team and the rest of our Secret Team. It might help to know that the effectiveness of our product can depend on your individual body chemistry, and factors like diet, activity level, and stress can influence its performance. We recommend applying it twice a day and reapplying as needed. For enhanced protection, you might want to try our Clinical Strength line. We would love to hear more about your experience and assist you further, so please feel free to call us at (800) 964-1947 or email us through our Contact Us page.
Terrible reaction
1 out of 5 stars
Thumbs down graphic, would not recommend
Disappointed - 2 months ago, Verified purchaser
I was trying to figure out why my underarms hurt and itched so much all of a sudden then I remembered I used this deodorant (scent) for the first time about 3 days ago. Nothing else has changed so it has to be this. Armpits feel like they are on fire.
1 reply from Secret team - 2 months ago
We truly appreciate you taking the time to review our Secret Invisible Solid Cozy Vanilla Antiperspirant Deodorant. We're very sorry to hear about your experience and would love to assist you. It's important to us that our products not only deliver effective results but also provide a satisfying experience for our customers. Hearing this feedback is disappointing. Rest assured, we’ll pass this information along to our Health and Safety Team as well as the rest of our Secret Team. While all of our ingredients have been thoroughly evaluated for safety and effectiveness when used as directed, we recognize that some individuals may have unique sensitivities and might not tolerate a particular ingredient or formulation. We kindly recommend discontinuing use of this product and invite you to reach out to us for further assistance. We would be more than happy to continue this conversation and help you find a product that better meets your needs.
Rash
1 out of 5 stars
Thumbs down graphic, would not recommend
AH - 2 months ago, Verified purchaser
I love their lavender antipersperant so I thought I’d try this one for some variety. Big mistake.. it gave me awful, itchy, and painful rashes on my armpits. Do not buy this formula if you have sensitive skin.
1 reply from Secret team - 2 months ago
We appreciate you for getting in touch about our Secret Invisible Solid Cozy Vanilla Antiperspirant Deodorant. We value your loyalty to our lavender scent but want to express our deepest of apologies for your more recent experience. What you've shared has been very unexpected and we can only imagine how frustrating this may have been. We want your experience to get the attention it deserves. To make sure of this, we'd like to gather more information from you. You can rest knowing that we are reporting this to our Health and Safety Team and the rest of our Secret team. Safety is at the heart of all that we do and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We do ask that if you have not already done so, please discontinue from using the product. When you find the time, please give us a call at (800) 964-1947 or email us through our Contact Us page so we may better assist you.
New Formula
1 out of 5 stars
Thumbs down graphic, would not recommend
Lj12234 - 2 months ago, Verified purchaser
Formula change, not just the label design! It’s awful. Much more powdery and cheap smelling. A strong scent that lingers and gave me a headache. I used the previous formulation for years.
1 reply from Secret team - 2 months ago
Thank you for being a loyal customer for so long; we truly value your support. We also appreciate you taking the time to share your thoughts on our Secret Fresh Invisible Solid Cozy Vanilla. We're really sorry to hear about your experience. Your concerns are important to us, and we want you to know that we’re passing this information along to our Health and Safety Team, as well as the entire Secret team. While all our ingredients have been thoroughly assessed for safety and effectiveness, we understand that individual sensitivities can vary, and some users may react differently to certain formulations. We recommend discontinuing use of the product and encourage you to reach out to us at your convenience. You can give us a call at (800) 964-1947 or get in touch by emailing us through the Contact Us page on our website.
AMAZING
5 out of 5 stars
Thumbs up graphic, would recommend
Tess - 2 months ago, Verified purchaser
This deodorant worked amazing! I put it on and spelled like vanilla all day. Even when working out I still smelled good.
"COZY" Vanilla
1 out of 5 stars
Thumbs down graphic, would not recommend
kates - 3 months ago, Verified purchaser
Not Vanilla. Cozy vanilla that adds a warmth I hate. Idk when the change happened but do not expect vanilla to be just vanilla.
Terrible discomfort
1 out of 5 stars
Thumbs down graphic, would not recommend
ADG - 3 months ago, Verified purchaser
Caused terrible burning and scaling, could hardly move my arms. Will never be buying deodorant from this brand again, going back to dove.
1 reply from Secret team - 3 months ago
We appreciate you for getting in touch about our Secret Invisible Solid Vanilla Antiperspirant Deodorant. We'd like to express our deepest apologies for the experience that you had. This definitely isn't the kind of experience we want or expect any of our consumers to have. We understand how frustrating this can be and that is why we want your comments to get the attention they deserve. To do just that, we'd like to gather more information from you. Please be assured that every detail provided will be reported to our Health and Safety Team and the rest of our Secret Team. Safety is at the heart of all that we do and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We do ask that if you have not already done so, please discontinue from using the product. When you find the time, please give us a call at (800) 964-1947 or email us through our Contact Us page so we may better assist you.
MAKES YOU ITCHY
1 out of 5 stars
Thumbs down graphic, would not recommend
Itchy - 3 months ago, Verified purchaser
Made my underarms itch very bad not sure why maybe an allergic reaction but I’ve use other secret deodorants and never had that issue
1 reply from Secret team - 3 months ago
We value your loyalty to our brand and want to thank you for getting in touch about our Secret Invisible Solid Vanilla Antiperspirant Deodorant. We're so sorry to hear that your underarms were left feeling itchy. This isn't something we would expect to happen and we understand how it can be very frustrating. So we can be sure that your comments get the attention they deserve, we'd like to collect some additional information. You can be sure that every detail shared will be reported to our Health and Safety Team and the rest of our Secret Team. Safety is at the heart of all that we do and all of our products have been thoroughly evaluated to be safe when used as directed. As such, we take your report very seriously and appreciate that you took the time to get in touch. While all our ingredients are thoroughly evaluated to be safe and effective when used as directed, we recognize some people may have personal sensitivities and cannot tolerate a particular ingredient or formulation. We do ask that if you have not already done so, please discontinue from using the product. When you find the time, please give us a call at (800) 964-1947 or email us through our Contact Us page so we may better assist you.
Dependable
5 out of 5 stars
Thumbs up graphic, would recommend
Momo - 3 months ago, Verified purchaser
Nice to have an invisible non -alcohol deodorant. It's always worked great!
Good everyday choice
4 out of 5 stars
Thumbs up graphic, would recommend
Karina J - 4 months ago, Verified purchaser
I really love this scent, and I definitely notice a difference in perspiration when I use this vs when I don't. My only issue is that probably only a week or so after you start using the stick the scent progressively fades.
Nice scents
5 out of 5 stars
Thumbs up graphic, would recommend
Judy - 9 months ago, Verified purchaser
Good deodorant. To be honest, I bought this by mistake, but it turned out good.
Favorite scent
5 out of 5 stars
Thumbs up graphic, would recommend
Barbara - 10 months ago, Verified purchaser
Secret vanilla scented deodorant is an excellent product. Especially if you love fragrance. It is a soft vanilla scent.
ONLY AVAILABLE ONLINE ...WHY!
5 out of 5 stars
Thumbs up graphic, would recommend
Sassygirl - 11 months ago, Verified purchaser
Why is this not available anymore in stores?????? 😡😡😡😡
Ideal and great price
5 out of 5 stars
Thumbs up graphic, would recommend
I will not - 1 year ago, Verified purchaser
Washes off well unlike other Secret products. Perfect scent.
Teen Daughter loves this smell!
5 out of 5 stars
Thumbs up graphic, would recommend
wisconsin swede - 1 year ago, Verified purchaser
I found the smell be more like candy vanilla then traditional vanilla bean. Works great. no break through for our teen.