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Selling Sickness - by Ray Moynihan & Alan Cassels (Paperback)

Selling Sickness - by  Ray Moynihan & Alan Cassels (Paperback) - 1 of 1
$14.07 sale price when purchased online
$21.99 list price
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About this item

Highlights

  • Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people.
  • About the Author: Ray Moynihan is one of the world's leading health writers.
  • 272 Pages
  • Business + Money Management, Industries

Description



About the Book



Thirty years ago, Henry Gadsden, the head of Merck, one of the world's largest drug companies, told Fortune magazine that he wanted Merck to be more like chewing gum maker Wrigley's. It had long been his dream to make drugs for healthy people so that Merck could "sell to everyone." Gadsden's dream now drives the marketing machinery of the most profitable industry on earth.
Drug companies are systematically working to widen the very boundaries that define illness, and the markets for medication grow ever larger. Mild problems are redefined as serious illness and common complaints are labeled as medical conditions requiring drug treatments. Runny noses are now allergic rhinitis, PMS has become a psychiatric disorder, and hyperactive children have ADD. When it comes to conditions like high cholesterol or low bone density, being "at risk" is sold as a disease.
"Selling Sickness" reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits, in turn threatening to bankrupt health-care systems all over the world. As more and more of ordinary life becomes medicalized, the industry moves ever closer to Gadsden's dream: "selling to everyone."



Book Synopsis



Thirty years ago, the head of the drug company Merck made some remarkably candid comments about his distress that his company's market was limited to sick people. Suggesting he would like Merck to be more like the maker of Wrigley's chewing gum, the CEO said it had long been his dream to make drugs for healthy people, to "sell to everyone." That dream now drives the marketing machinery of the most profitable industry on earth. From award-winning Ray Moynihan, -- one of the world's top medical journalists -- Selling Sickness reveals how widening the boundaries of illness and lowering the threshold for treatments is creating millions of new patients and billions in new profits. This in turn is driving up personal drug bills and threatening to bankrupt national health systems all over the world. As more and more ordinary life is "medicalized," the industry moves ever closer to being able to "sell to everyone."



Review Quotes




"Ray Moynihan and Alan Cassels examine how the drug industry has transformed the way we think about physical and mental health and turned more and more of us each year into customers."



About the Author



Ray Moynihan is one of the world's leading health writers. His work has appeared in the Sydney Morning Herald, the Age, the Australian Financial Review, the British Medical Journal, Lancet, and New England Journal of Medicine.

Alan Cassels is a Canadian researcher and writer who works on drug policy issues.

Dimensions (Overall): 8.33 Inches (H) x 5.35 Inches (W) x .73 Inches (D)
Weight: .61 Pounds
Suggested Age: 22 Years and Up
Number of Pages: 272
Genre: Business + Money Management
Sub-Genre: Industries
Publisher: Bold Type Books
Theme: Manufacturing
Format: Paperback
Author: Ray Moynihan & Alan Cassels
Language: English
Street Date: June 23, 2006
TCIN: 77066782
UPC: 9781560258568
Item Number (DPCI): 247-36-6422
Origin: Made in the USA or Imported
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 0.73 inches length x 5.35 inches width x 8.33 inches height
Estimated ship weight: 0.61 pounds
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