Small Business, Big Vision - by Matthew Toren & Adam Toren (Paperback)

About the Book

"The world of today's entrepreneur is far different from the business climates of past generations.As quickly as technology and the economy are changing, and as impactful as those changes are on our society, the ability to embrace and effectively integrate change has become more vital than being experienced. Regardless of one's age in years, a young mindset is what it takes to thrive as an entrepreneur today. "The way we've always done it," isn't relevant in today's business world.The profiles in Small Business, Big Vision portray entrepreneurs who demonstrate that "flexible" and "adaptable" are the new "dependable" and "steadfast." The 7 Steps for entrepreneur success are: Toss Your Business Plan Out the Window Investors- Out! Collaborators- In! The Toothless MBA Hiring Employees [is] for Dummies Laser-Sighted Marketing Pulling a 180- It's Not all About You"--

Book Synopsis

Lessons in applying passion and perseverance from prominent entrepreneurs

In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Authors, brothers, and serial entrepreneurs, Matthew and Adam Toren have compiled a wealth of valuable information on the passionate and pragmatic realities of starting your own business. They've also gathered insights from some of the world's most successful entrepreneurs. This book delivers the information that both established and budding entrepreneurs need, explains how to implement that information, and validates each lesson with real-world examples.

Small Business, Big Vision provides inspiration and practical advice on everything from creating a one-page business plan to setting up an advisory board, and also delivers a call to social entrepreneurship and sustainable business practices. This powerful book:

• Offers instruction in whether and how to seek investors
• Outlines the pros and cons of hiring employees and provides guidance on how to find the best outsourced workers
• Presents a comprehensive action plan for effective social media marketing
• Explains how to build an information empire and become an expert

Small Business, Big Vision proves that with a flexible mindset, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in today's ever-changing business landscape.

From the Back Cover

Lessons in applying passion and perseverance from prominent entrepreneurs

In the world of entrepreneurship, your vision solidifies your resolve when things get tough, and it reminds you why you went into business in the first place. Small Business, Big Vision draws on the experience of some of the world's most successful entrepreneurs and proves that with a flexible mind-set, practical skills, and the passion to keep pushing forward, entrepreneurs can find success, even in the most turbulent business landscape.

"While reading Small Business, Big Vision, I kept thinking one thing: These guys get it! In a world where information is coming at us from all directions, you've got to know how to focus on the good stuff and filter out the rest."
--RYAN HOLMES, founder and CEO, HootSuite

"Matthew and Adam Toren get to the point of what separates the good from the great in business and entrepreneurship: vision. What's remarkable about the book is that it actually gives you the insight on how to take passion and turn it into tangible results."
--RYAN SHEA, President and Corporate Publisher, Entrepreneur Media, Inc., Entrepreneur.com, and Entrepreneur magazine

"In Small Business, Big Vision, Adam and Matthew Toren provide practical, real-world advice for entrepreneurs at all levels. Motivational and tremendously insightful, this book gives you the tools you need to succeed in your business."
--DOUG IMBRUCE, founder, Qwiki.com

"Why anyone starting a business wouldn't want to learn from those who blazed a brilliant path before them is beyond me. Get this book and start dominating now."
--JOHN JANTSCH, author of Duct Tape Marketing and The Referral Engine

About the Author

MATTHEW TOREN and ADAM TOREN are brothers, serial entrepreneurs, investors, and mentors. For nearly twenty years, they have provided instruction in management concepts, marketing, and finance to emerging and distressed small businesses. They currently own and operate a successful media company and founded YoungEntrepreneur.com, one of the largest online forum communities for entrepreneurs worldwide. The Toren brothers are also the authors of the award-winning book, Kidpreneurs: Young Entrepreneurs with Big Ideas! Visit www.SmallBusinessBigVision.com.