$27.00 when purchased online
Target Online store #3991
About this item
Highlights
- Delivers bold, lightweight color with a velvety matte finish
- Infused with Primer Oil Complex for added comfort (a blend of jojoba, apricot & sunflower oils)
- Waterproof, long-wearing formula that lasts up to 8 hours
- Non-drying; won’t feather, bleed or cake
- Precision tip applicator lines & fills in one swipe
- Paraben-free, phthalate-free, gluten-free
- Cruelty-free
Description
A liquid matte lipstick infused with Primer Oil Complex for an ultra-comfortable, non-drying, weightless feel. It’s also waterproof & stays plush for 8 hours.
Suggested Age: 13 Years and Up
Color Finish: Matte
Color Palette: Medium Tones
Product Form: Liquid
Beauty Purpose: Moisturizing
Net weight: .13 fl oz (US)
Features: Waterproof, Lightweight, Long Lasting, High Pigment Density
TCIN: 86195498
UPC: 607710050891
Item Number (DPCI): 342-02-0421
Origin: Imported
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 3.46 inches length x 1.14 inches width x 0.94 inches height
Estimated ship weight: 0.08 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
Return details
This item must be returned to any Target store.
This item must be returned within 90 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This lipstick has garnered mixed feedback from guests, with many praising its long-lasting wear and beautiful color options. Guests appreciate its matte finish and comfortable feel, often noting that it stays put through meals and drinks. However, some have experienced issues with dryness and product consistency, leading to concerns about longevity and application. Overall, it offers a range of vibrant shades that can enhance any makeup look, making it a popular choice for those seeking durability and style.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.3 out of 5 stars with 1465 reviews
100% would recommend
5 recommendations
Love
5 out of 5 stars
Brookie - 18 days ago
originally posted on http://www.ulta.com

I would be getting more colors. I love it, it is very matt looking once its dry. So i usually put a gloss on top. But looks great .
Yes, I would purchase this product again.
4 out of 5 stars
MaryAnn - 2 months ago
originally posted on http://www.ulta.com

I am not a big fan of matte finish lipsticks. Therefore l add lip glosser to give it a shine. This in turn causes it to smear/transfer. I'm not a fan of that but I love the color enough to purchase it again.
Perfect Pink for Olive toned skin
5 out of 5 stars
Crystal - 2 months ago
originally posted on http://www.smashbox.com/

I've been on a hunt for a pink lip that goes well with my skin color and I found it…of course smashbox makes it! < 3 The color has some mauve and perfect amount of pink making it brighter than my other mauve pinks.
Like it
4 out of 5 stars
D - 2 months ago
originally posted on http://www.ulta.com

Good matte lipstick, though it does come off a little when i drink or eat.
Patchy
1 out of 5 stars
Anna C - 3 months ago
originally posted on http://www.ulta.com

Color was patchy, clumped and got in my teeth.
Excellent firmula!
5 out of 5 stars
Thumbs up graphic, would recommend
alexjonas912 - 3 months ago, Verified purchaser
- Skin tone: Medium
- Eye color: Brown
- Hair color: Black
- Skin type: Normal
Love the high quality of this liquid lipstick. Goes on smooth and vibrant and stays on long and strong! I am a red lip collector and Bawse is definitely top 3 that I’ve ever tried.
Non-drying matte
5 out of 5 stars
Lemonadecap - 5 months ago
originally posted on http://www.ulta.com

This matte was great even on my dry lips. I did a hydrating lip mask before hand and the product stayed on great throughout the day. No flaking or transfer.
Doesn't stay on. Spreads everywhere.
1 out of 5 stars
Courtney - 6 months ago
originally posted on http://www.ulta.com

I have the red shade of this and it doesn't stay on AT ALL. It actually spreads so quickly I started to look like a clown. I did give it a second chance and no change. I am throwing this away immediately. DO NOT PURCHASE. The cheaper covergirl one actually has multi hour coverage vs this zero coverage ones
I love this lipstick!
5 out of 5 stars
Laurie - 8 months ago
originally posted on http://www.ulta.com

The color is beautiful, and it stays on all day without drying or flaking. This is the 2nd one I've purchased.
Perfection!! I would recommend 100%
5 out of 5 stars
Thumbs up graphic, would recommend
Sonia - 9 months ago, Verified purchaser
Best lipstick I've ever bought! Didn't dry my lips the color lasted all day; 8hrs without me having to reapply. Beautiful matte finish once it dried, I received lot of compliments and my husband even said he liked it on my lips. If you're on the fence about it just buy it and you won't be disappointed.
DOES. NOT. BUDGE.
5 out of 5 stars
Molly - 11 months ago
originally posted on http://www.smashbox.com/

I don't own this product but want to save up for it. I had my makeup done for a school dance and they used all smash box. there were some things i loved and others that i didn't love. BUT THIS LIPSTICK WAS THE ABSOLUTE BEST THING. We went to a restaurant, had snacks at the dance, and then went to someone's house after with more food. my lipstick literally didn't stain anything. it never got on my glass or on a straw. it never shifted. IT LITERALLY DID NOT MOVE. i did put some lip gloss over it towards the end of the night just because my lips looked a bit dry but any of these liquid lipsticks have that so that didn't bother me. and the color still was there. so for over 5-6 hours of wear with a lot of eating and drinking it was amazing. I hope i can buy this soon, i'll probably wait for it to go on sale as i'm a broke teenager haha.
UNREAL staying power and coverage.
5 out of 5 stars
Lindsey - 1 year ago
originally posted on http://www.smashbox.com/

My face will EAT, DISSOLVE, and ABSORB lipstick like it's going out of style. I can get maybe two hours out of anything that says long stay... THIS STAYED FOR HOURS. I applied twice from 9am to 9pm. Unbelieveable color and staying power. Minimal transfer, but you've GOT to pay attention to where you put it - it's almost like sharpie in that it's hard to remove without a makeup wipe, etc. Fantastic!!
Amazing matte lippie
5 out of 5 stars
One of the best - 1 year ago
originally posted on http://www.ulta.com

Like many other liquid lipsticks on the market, it is recommended to use a lip balm first. It is a very nice matte formula so I make sure to prep my lips correctly. The red lasted me all day and was easy to remove after using an oil cleanser. These types of lipsticks are meant to be dissolved with oils so avoid overly GREASY food. I ate a burger (carefully of course) and the red was still bright! It is such a beautiful comfortable formula so don't listen to negative reviews due to application error :)
love this!
5 out of 5 stars
bwilliams - 1 year ago
originally posted on http://www.ulta.com

love wearing this! lasts forver and doesnt come off when i kiss, eat, or drink. do have to use some elbow grease to get off.
A quality lip color
5 out of 5 stars
JazzPod - 1 year ago
originally posted on http://www.ulta.com

The color is rich and stayed on through eating. I will buy more colors.
Why am I just trying this??
5 out of 5 stars
HF in OKC - 1 year ago
originally posted on http://www.ulta.com

I am a lipstick addict, and I'm in love with this lipstick! It STAYS ON, even after a meal. FINALLY THE HOLY GRAIL!!!
Just say no
1 out of 5 stars
Pamela - 1 year ago
originally posted on http://www.ulta.com

If I could give this a negative number I would. Not only was the color misleading but the formula is so dry it took several days of lip masks to repair my poor lips. Maybe this product would be ok for a teenager with perfect lips, but if you have even one little lip line… just say no!
Lasted thru Thanksgiving dinner
4 out of 5 stars
Briley - 1 year ago
originally posted on http://www.ulta.com

Applied before appetizers & it was photo perfect after the meal and dessert! With that being said: very dry. It's matte so that's to be expected, kind of the tradeoff for long lasting color. Highly recommend if you want a lasting matte look!
Definitely long wear.
5 out of 5 stars
Bri - 1 year ago
originally posted on http://www.ulta.com

I put this on at 7 am , had a breakfast sandwich, coffee and at sushi, worked all day. 12 hours later it was dtill flawless. Shocking
Nice pigmented matte finish!
5 out of 5 stars
SM - 1 year ago
originally posted on http://www.ulta.com

Bought one in color 'Out Loud' and i just love the way it looks on you, highly pigmented, goes on smooth and color is exactly as shown.