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Social Entrepreneurs - 2nd Edition by Marcus Thompson & Suzanne Mawson & Frank Martin (Paperback)
About this item
Highlights
- This core adoptable textbook equips students with the tools needed to create and manage a successful social enterprise and provides an excellent balance between theory and practice.
- About the Author: Marcus Thompson is a teaching fellow at Aberdeen University Business School, UK, specialising in business strategy and entrepreneurship.
- 288 Pages
- Business + Money Management, Entrepreneurship
Description
Book Synopsis
This core adoptable textbook equips students with the tools needed to create and manage a successful social enterprise and provides an excellent balance between theory and practice. Taking a highly engaging and focused approach, Social Entrepreneurs explores what it takes for entrepreneurs to translate their ambition and vision into an organisation that is targeted and socially meaningful. This new second edition shows how theories, models and concepts within entrepreneurship, business strategy and international marketing can be adapted to create high-impact social ventures that will deliver both positive impact and commercial success.
Written by a team of experienced instructors and researchers, Social Entrepreneurs is ideal for students taking social entrepreneurship and social enterprise modules at undergraduate, postgraduate and MBA level. This textbook is also an essential companion for existing ventures to scale up and increase social impact locally, nationally or internationally. New to this Edition:- Revised and updated throughout to take into account new developments in social enterprise
- Newly expanded coverage of interdisciplinary critical perspectives
- Revised focus on how to achieve significant social impact in addition to organisational success
About the Author
Marcus Thompson is a teaching fellow at Aberdeen University Business School, UK, specialising in business strategy and entrepreneurship.
Suzanne Mawson is Lecturer in Entrepreneurship and Enterprise at the University of Stirling, UK.
Frank Martin is a former teaching fellow at the University of Stirling, UK, and the founder of Performance Through People International (PTPI).
Marcus Thompson is a teaching fellow at Aberdeen University Business School, UK, specialising in business strategy and entrepreneurship.