$13.59 when purchased online
Target Online store #3991
About this item
Highlights
- Packaging may vary. Same trusted quality
- Soft toilet paper offers a comfortable clean
- Septic-safe toilet paper keeps your home moving smoothly
- 2-ply for strength
- If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund
Description
Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.
Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 10.57 inches length x 12.03 inches width x 15.09 inches height
Estimated ship weight: 6.5 pounds
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
This product is featured in a recent Target Finds story
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Summary of reviews
This toilet paper has been a staple for many guests, praised for its affordability and decent quality. However, recent changes in formulation have led to disappointment among long-time users who find it thinner and less soft than before. While some guests appreciate its value and effectiveness, others are seeking alternatives due to the perceived decline in quality. Overall, it remains a popular choice for those looking for a budget-friendly option.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.6 out of 5 stars with 19471 reviews
softness: 3.81 out of 5
thickness: 3.74 out of 5
value: 3.96 out of 5
quality: 3.86 out of 5
70% would recommend
1779 recommendations
Good stuff
5 out of 5 stars
Thumbs up graphic, would recommend
Happy Camper - 2 days ago, Verified purchaser
Great value! Soft but durable and the roll is actually thick.
Great deal
5 out of 5 stars
Thumbs up graphic, would recommend
kmc - 3 days ago, Verified purchaser
It’s great for the price does the job
Albert
5 out of 5 stars
Thumbs up graphic, would recommend
Albert - 3 days ago, Verified purchaser
Very strong and economical toilet paper.
Good
5 out of 5 stars
Thumbs up graphic, would recommend
ChMN - 7 days ago, Verified purchaser
Similar quality cheaper price then the name brands
Toilet paper
5 out of 5 stars
Thumbs up graphic, would recommend
TP Buyer - 8 days ago, Verified purchaser
Great price, toilet paper isn't thin and generic. It's where it's at. Highly recommend :)
Compare it to scotts a littke thucker though
5 out of 5 stars
Thumbs up graphic, would recommend
NEDDY - 9 days ago, Verified purchaser
Prefer up and up over Scott’s the purple one perferably
Good for the price!
5 out of 5 stars
Thumbs up graphic, would recommend
spetefam6 - 9 days ago, Verified purchaser
Works just as well as brand name and much more affordable.
Why waste extra money on name brand?
5 out of 5 stars
Thumbs up graphic, would recommend
Emily - 11 days ago, Verified purchaser
Our new go to tp. Decent quality for the price.
Tp
1 out of 5 stars
Thumbs down graphic, would not recommend
Roae - 11 days ago, Verified purchaser
It as not as good as Kirkland brand or soft I wouldn’t purchase again. This tissue should be removed from shelves.
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
MerciB - 12 days ago, Verified purchaser
Very strong and the perfect amount of softness. I love how it doesn’t leave a residual on the backside
Happy after coffee
5 out of 5 stars
Thumbs up graphic, would recommend
Margery - 12 days ago, Verified purchaser
Kinda personal, ain't it? 🤣 No haunting photos
Best
5 out of 5 stars
Thumbs up graphic, would recommend
Rdz - 12 days ago, Verified purchaser
The best toilet paper
Great product
5 out of 5 stars
Thumbs up graphic, would recommend
Lorena - 12 days ago, Verified purchaser
Soft, absorbent and affordable. Highly recommend this product.
good tp
5 out of 5 stars
Thumbs up graphic, would recommend
londonshelly - 12 days ago, Verified purchaser
it’s toilet paper. it works as it should. not much else to say.
Simply the best
5 out of 5 stars
Thumbs up graphic, would recommend
Scatzin - 13 days ago, Verified purchaser
Affordable and great quality
Office
5 out of 5 stars
Thumbs up graphic, would recommend
Allie - 13 days ago, Verified purchaser
Have tried all brands there is and finally decided to give this one a try and did not dissapoint.
Best of the Best
5 out of 5 stars
Thumbs up graphic, would recommend
Summer - 13 days ago, Verified purchaser
True to its name, this toilet paper IS really soft and strong. Tried many different brands over the years and all of the up and up varieties and this product is definitely the best one.
Just do it
5 out of 5 stars
Thumbs up graphic, would recommend
Mando - 13 days ago, Verified purchaser
This TP doesn’t leave bum crumbs and is way better than name brand.
Instant irritation
1 out of 5 stars
Thumbs down graphic, would not recommend
loveermoney - 14 days ago, Verified purchaser
This toilet paper irritates my bits. Glad I figured out mid-first roll. Throwing the rest away
Meh
2 out of 5 stars
Thumbs down graphic, would not recommend
Hivelys - 14 days ago, Verified purchaser
Softness and quality has changed drastically! Ordered off the same listing I always order and this is cheap, thin and scratchy. Heard Target remade a bunch of their branded items and not loving it at all. Stinks also, as I stopped using name brands during Covid, discovering this was better quality and priced. Not worth it anymore! Come on Target, bring back the consistency we love in your branded products!!