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Sponsored

Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 2 years ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 1 month ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 2 years ago
    Target staff support

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 4 months ago
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 10 months ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 2 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 1 month ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 1 month ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 4 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 3 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 4 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 7 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 5 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 5 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 7 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 5 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 5 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 2 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 2 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 1 year ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 2 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 6 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

Summary of reviews

This toilet paper has garnered mixed feedback from guests, with many praising its affordability and decent quality for everyday use. However, several guests have expressed disappointment over recent changes in texture and strength, noting that it has become thinner and rougher compared to previous versions. Despite these concerns, it remains a popular choice for those seeking a budget-friendly option that performs adequately for daily needs.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 17961 reviews
    quality: 3.84 out of 5
    softness: 3.79 out of 5
    thickness: 3.72 out of 5
    value: 3.95 out of 5
    70% would recommend
    1463 recommendations

    Great price and great value

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Garbage - today, Verified purchaser
    Similar to cottonel brand but a dollar cheaper
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Go to buy!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    - 2 days ago, Verified purchaser
    This is our go to buy, a house of 7 and you need to find a great value. These are not as soft as I prefer on my tussie but they get the job done. Price is fantastic compared to most other brands and is softer than other cheaper brands on the market.
    quality: 5 out of 5
    softness: 3 out of 5
    thickness: 3 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    it is!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    DLL - 3 days ago, Verified purchaser
    some rolls are "off" as good as name brands
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kiyla - 3 days ago, Verified purchaser
    Great quality and very affordable. Definitely would buy again
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Booty paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Needs cat litter back - 3 days ago, Verified purchaser
    The best booty paper out there
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Good price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sandicandi - 4 days ago, Verified purchaser
    I think the price is fair for the tp, the rolls are large not like when you buy the less expensive.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    TP

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Starrb - 4 days ago, Verified purchaser
    Favorite toilet paper
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    :)

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Childless cat lady - 5 days ago, Verified purchaser
    It does its job for the budget
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Bad quality

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Tinited - 6 days ago
    I think they changed all of the Up & Up toilet paper quality. We have been using all the different varities for years but recently it always falls apart. Will not buy again.
    quality: 1 out of 5
    3 guests found this review helpful. Did you?

    Good

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Hakeem - 6 days ago, Verified purchaser
    It’s better than Scott but worse the the premium brands
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great Product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Bargain shopper - 7 days ago, Verified purchaser
    Great Price, very Soft
    quality: 5 out of 5
    softness: 5 out of 5
    Did you find this review helpful?

    Quality is not what it used to be

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Curly Girl - 9 days ago, Verified purchaser
    The quality has dropped significantly. This toilet paper is hard and the ply layers separate. I will no longer be buying this.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Best paper towels

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Target Shopper - 11 days ago, Verified purchaser
    These paper towels are way better than other name brands
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    BEST product EVER!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sandee - 12 days ago, Verified purchaser
    Good VALUE, Love free shipping over $35.00
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    It's changed with the new look

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ppinkboy - 14 days ago, Verified purchaser
    The new look is not just a new look. The TP is less strong and absorbent. The two-ply sheets separate, and are much more narrow. It actually looks silly on the roll because it's so narrow. It's time to re-evaluate where I buy TP.
    quality: 1 out of 5
    9 guests found this review helpful. Did you?

    Good product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Great litter - 15 days ago, Verified purchaser
    Really like the product and price. Deefinatly buy again‼️
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Good value and quality

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MMMick - 16 days ago, Verified purchaser
    Excellent value and quality is great. I’m really happy with this brand and continue to purchase, especially during the sales.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great deal and good quality.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    A - 16 days ago, Verified purchaser
    Great deal and decent quality. Cheaper price per square than other stores, including bulk warehouses.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Good for price

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Ashley - 17 days ago, Verified purchaser
    Good for price esp for kids potty training that use an excessive amount of TP ;)
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Tissue on a budget

    3 out of 5 stars
    Athenaaka - 17 days ago, Verified purchaser
    Kinda cheap, I think, charman is better.
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?

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