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Sponsored

Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 2 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 2 years ago
    Target staff support
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 28 days ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 10 months ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 4 months ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 2 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 29 days ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 28 days ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 2 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 4 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 2 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 4 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 7 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 5 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 5 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 7 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 5 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 5 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 2 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 2 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 1 year ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 2 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 6 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

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Summary of reviews

This toilet paper has been a staple for many guests, praised for its affordability and decent quality. However, recent changes in formulation have led to disappointment among long-time users who find it thinner and less soft than before. While some guests appreciate its value and effectiveness, others are seeking alternatives due to the perceived decline in quality. Overall, it remains a popular choice for those looking for a budget-friendly option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 17868 reviews
    quality: 3.84 out of 5
    softness: 3.79 out of 5
    thickness: 3.72 out of 5
    value: 3.95 out of 5
    70% would recommend
    1451 recommendations

    Best paper towels

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Target Shopper - 3 days ago, Verified purchaser
    These paper towels are way better than other name brands
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    BEST product EVER!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sandee - 4 days ago, Verified purchaser
    Good VALUE, Love free shipping over $35.00
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    It's changed with the new look

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Ppinkboy - 6 days ago, Verified purchaser
    The new look is not just a new look. The TP is less strong and absorbent. The two-ply sheets separate, and are much more narrow. It actually looks silly on the roll because it's so narrow. It's time to re-evaluate where I buy TP.
    quality: 1 out of 5
    4 guests found this review helpful. Did you?

    Good product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Great litter - 7 days ago, Verified purchaser
    Really like the product and price. Deefinatly buy again‼️
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Good value and quality

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MMMick - 8 days ago, Verified purchaser
    Excellent value and quality is great. I’m really happy with this brand and continue to purchase, especially during the sales.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Great deal and good quality.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    A - 8 days ago, Verified purchaser
    Great deal and decent quality. Cheaper price per square than other stores, including bulk warehouses.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Good for price

    3 out of 5 stars
    Thumbs up graphic, would recommend
    Ashley - 9 days ago, Verified purchaser
    Good for price esp for kids potty training that use an excessive amount of TP ;)
    quality: 4 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Tissue on a budget

    3 out of 5 stars
    Athenaaka - 9 days ago, Verified purchaser
    Kinda cheap, I think, charman is better.
    quality: 3 out of 5
    softness: 3 out of 5
    thickness: 2 out of 5
    value: 3 out of 5
    Did you find this review helpful?

    Bad tissue

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    DLEWIS - 10 days ago, Verified purchaser
    When you take the toilet tissue off the roll and rip it off all the fibers of the tissue just falls all over your clothes and onto the floor it’s so messy
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 2 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Up& Up toilet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    - 11 days ago, Verified purchaser
    We love this toilet paper in our household, the price is very good as well for the quantity and quality of the product. Highly recommended!! Better than some name brand toilet paper. I have repurchased this for our family many times.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Cleans well. Affordable. Not too thick. Soft but not too sof.

    5 out of 5 stars
    Thumbs up graphic, would recommend
    TGReviewer - 11 days ago, Verified purchaser
    Affordable and dependable toilet paper. Hands down this is my go to toilet paper. It’s most affordable, cleans well, soft (but not too soft), and isn’t too thick.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Missing item

    1 out of 5 stars
    Larae - 12 days ago, Verified purchaser
    I received everything except for the tissue
    Did you find this review helpful?

    Cheap scratchy and not worth it!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Applegrrl - 14 days ago, Verified purchaser
    This TP is cheap and scratchy and not something I will every buy again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Good quality, Good price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Anna - 14 days ago, Verified purchaser
    Excellent quality, price, better than some name brands.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Impressed!

    4 out of 5 stars
    Thumbs up graphic, would recommend
    Azcgt - 14 days ago, Verified purchaser
    This works well! Strong, soft and no lint!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 4 out of 5
    1 guest found this review helpful. Did you?

    Scratchy and cheap feeling

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    MDgirl - 14 days ago
    It's a great price, but the toilet paper is so thin and scratchy. I wont be buying it again.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Soft and Strong

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lola - 16 days ago, Verified purchaser
    Love this, it is soft and durable. It's name is true to the product.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    I buy this all the time!!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Sexy In Chicago - 16 days ago, Verified purchaser
    This bundle has 30 rolls of TP. And, inside the bundle, there are 5 individual packages of 6 rolls each. I don't have room in my apartment for this bundle, so I leave it in the trunk of my car. Then, I bring up 1 or 2 packages (of 6 each) up to my apartment each time. I have tried many brands of soft TP, strong TP, and soft-and-strong TP, and this is my favorite; both for the price/value AND for the balance of soft and strong qualities.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    2 guests found this review helpful. Did you?

    Not strong or soft

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Wendyk - 18 days ago, Verified purchaser
    Not very strong or soft compared to other brands
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    2 guests found this review helpful. Did you?

    Won't buy again

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    K - 19 days ago, Verified purchaser
    2 stars because it does what toilet paper does, but not what I thought! We use the cotton brand and I thought this was that type, but this one is the very thin, 2-ply with a floral print. It frequently separates between layers and we're going through rolls much faster than usual.
    quality: 1 out of 5
    softness: 2 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

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