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Sponsored

Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item cannot be shipped to the following locations: United States Minor Outlying Islands, American Samoa (see also separate entry under AS), Puerto Rico (see also separate entry under PR), Northern Mariana Islands, Virgin Islands, U.S., APO/FPO, Guam (see also separate entry under GU)
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 2 years ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 2 years ago
    Target staff support

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 9 months ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 3 months ago

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 3 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 1 month ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 3 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 6 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 4 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 4 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 6 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 4 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 4 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 2 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 2 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 1 year ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 2 years ago
  • A: no it does not shred

    submitted byMJ - 2 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 2 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 6 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 26 days ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 22 days ago
    Target staff support

Summary of reviews

This toilet paper has been a staple for many guests, praised for its affordability and decent quality. However, recent changes in formulation have led to disappointment among long-time users who find it thinner and less soft than before. While some guests appreciate its value and effectiveness, others are seeking alternatives due to the perceived decline in quality. Overall, it remains a popular choice for those looking for a budget-friendly option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 17958 reviews
    quality: 3.84 out of 5
    softness: 3.78 out of 5
    thickness: 3.72 out of 5
    value: 3.95 out of 5
    61% would recommend
    2037 recommendations

    Frugal meets luxury

    5 out of 5 stars
    Thumbs up graphic, would recommend
    OneNotTwo - today, Verified purchaser
    I didn't expect much from this toilet paper but it went above and beyond my expectations. It's extremely soft but durable and you get so many rolls in one pack. It's priced very reasonably and lower than other generic store brands while surpassing them in quality. This TP is frugal but feels like luxury.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    No longer good

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    meinmn - 20 hours ago, Verified purchaser
    This used to be our favorite TP but over the past couple of years it has declined in quality. It is now rough and thin. It’s not worth buying.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    Cushie for my tooshie!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Punkkitty - 3 days ago, Verified purchaser
    I like that this size pack lasts I'd a month and it's good quality
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Good

    5 out of 5 stars
    Thumbs up graphic, would recommend
    jess - 3 days ago, Verified purchaser
    Affordable and does works well.
    quality: 5 out of 5
    softness: 4 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great quality for thr price

    5 out of 5 stars
    Thumbs up graphic, would recommend
    AlishaG - 4 days ago, Verified purchaser
    Great price, soft and doesn’t crumble.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Great product!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    phillygirl - 4 days ago, Verified purchaser
    This is the best deal around! The TP is exactly what the packaging says it is. It is very soft and itdoes not clog the toilet. There are 380 sheets per roll which is more than most. The price is great as well!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Decent quality

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Barb - 5 days ago, Verified purchaser
    Pleasantly surprised at the quality. Rolls seem to have shrunk in width, but do the job. Will buy again.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Soft and Strong

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MB - 5 days ago, Verified purchaser
    Good toilet paper for the price
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Nothing Strong About This

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    cm217n7 - 6 days ago, Verified purchaser
    I hate this. I get the kind in the orange but they were out. I bought this and expected a "soft" feeling. This feels like the 1 ply you'd get at a truck stop restroom. It tears so easily that even blowing my nose shoots a hole through it. Since my usual is still out of stock I tossed it and bought another brand
    quality: 2 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    Did you find this review helpful?

    STRONGEST!!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Rela92 - 7 days ago, Verified purchaser
    Best best best!!! So thick and strong!
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    My favorite tissue

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Kay - 7 days ago, Verified purchaser
    Great tissue at a reasonable price
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Impressed

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Darlene - 9 days ago, Verified purchaser
    It is soft and strong, really impressed
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Overall great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MAW - 9 days ago, Verified purchaser
    Very satisfied with the softness, size of the roll, and the price
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    The quality changed

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Sydney - 9 days ago, Verified purchaser
    I.would buy this toilet paper because it was good quality for the price, now is cheap and the it doesn't even have squares anymore. The quality really went down
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 2 out of 5
    1 guest found this review helpful. Did you?

    I'd buy again

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Target Shopper - 9 days ago, Verified purchaser
    To my surprise, I found the tissue to be super absorbent.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Full of ground coffee

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Paige - 11 days ago, Verified purchaser
    Whole package came with a bag of ground coffee slit open. Can't wipe my butt with toilet paper covered in grounds. Horrible company target is. Didn't even get a replacement. Hard earned money down the drain. Kudos to you for becoming the best horrible store.
    Did you find this review helpful?

    Lazy Distribution and Packing Department

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    donna - 11 days ago, Verified purchaser
    I ordered online, so we didn't get a chance to use. They way the tissue's is on a shelf at a Target store is how they delivered it, the tissue was not wrapped up or packaged. When the tissue was delivered, FedEx said that they had to wrap them up in a box because the plastic wrap was damaged and the tissue rolls fell out. Target get it together ‼️ I tried to put pictures up, but they are not allowing them to be posted.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 4 out of 5
    Did you find this review helpful?

    Bargains aren't bad

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Moms4TheWin - 11 days ago, Verified purchaser
    Up&Up is as good as the rest! We swear by the brand and when it come to TP you can't go wrong. Doesn't shred apart and doesn't scratch your bum.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 4 out of 5
    value: 5 out of 5
    Did you find this review helpful?

    Really Soft & Strong

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Bm94 - 11 days ago, Verified purchaser
    Always a great buy, this is our go to! The name describes it perfectly.
    quality: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Not soft or strong

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Grace S - 12 days ago, Verified purchaser
    This TP is neither soft nor strong. Will never buy generic target toilet paper again. Rough, breaks.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    1 guest found this review helpful. Did you?

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