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Soft & Strong Toilet Paper - up&up™

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$18.99 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 30 rolls
Features: Septic-Safe
TCIN: 78603854
UPC: 013100302264
Item Number (DPCI): 253-06-4263
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 28.7 inches length x 20.1 inches width x 8.4 inches height
Estimated ship weight: 14.2 pounds
We regret that this item cannot be shipped to PO Boxes.
This item ships in its manufacturer’s packaging, revealing what’s inside. ·

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 2 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 2 years ago
    Target staff support
  • A: Is this toilet paper vegan friendly/have animal gelatin as a binder?

    submitted bySarah - 2 months ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 8 months ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 2 months ago
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 2 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 10 days ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 2 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 5 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 3 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 3 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 5 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 3 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 3 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 1 year ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 2 years ago
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 1 year ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 2 years ago
    Target staff support

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 2 years ago
  • A: no it does not shred

    submitted byMJ - 2 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 2 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 6 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

Q: whats the difference between ultra strong and soft&strong? Is this comparable to charmin ultra strong?

submitted by amazontoldme - 10 days ago
  • A: Hello amazontoldme - Thank you for your interest on - Soft & Strong Toilet Paper - up&up™. The soft and strong is 9.6cm x 10.1cm, whereas, the ultra strong is 10.1cm x 10.1cm. This makes the ultra strong item strong enough to help you get a thorough clean without tearing or shredding. Also, the ultra strong is more thick and absorbent. Hope this helps. - Rose

    submitted byRose - 8 days ago
    Target staff support

Summary of reviews

This toilet paper has been a staple for many guests, praised for its affordability and decent quality. However, recent changes in formulation have led to disappointment among long-time users who find it thinner and less soft than before. While some guests appreciate its value and effectiveness, others are seeking alternatives due to the perceived decline in quality. Overall, it remains a popular choice for those looking for a budget-friendly option.
    Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
    4.6 out of 5 stars with 19510 reviews
    value: 3.97 out of 5
    quality: 3.86 out of 5
    thickness: 3.74 out of 5
    softness: 3.81 out of 5
    70% would recommend
    1802 recommendations

    Great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    MerciB - 13 days ago, Verified purchaser
    Very strong and the perfect amount of softness. I love how it doesn’t leave a residual on the backside
    thickness: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Happy after coffee

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Margery - 13 days ago, Verified purchaser
    Kinda personal, ain't it? 🤣 No haunting photos
    softness: 5 out of 5
    thickness: 5 out of 5
    2 guests found this review helpful. Did you?

    Best

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Rdz - 13 days ago, Verified purchaser
    The best toilet paper
    softness: 5 out of 5
    thickness: 5 out of 5
    1 guest found this review helpful. Did you?

    Great product

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Lorena - 14 days ago, Verified purchaser
    Soft, absorbent and affordable. Highly recommend this product.
    thickness: 5 out of 5
    softness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    3 guests found this review helpful. Did you?

    good tp

    5 out of 5 stars
    Thumbs up graphic, would recommend
    londonshelly - 14 days ago, Verified purchaser
    it’s toilet paper. it works as it should. not much else to say.
    softness: 5 out of 5
    value: 5 out of 5
    thickness: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Simply the best

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Scatzin - 14 days ago, Verified purchaser
    Affordable and great quality
    thickness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    softness: 5 out of 5
    1 guest found this review helpful. Did you?

    Office

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Allie - 14 days ago, Verified purchaser
    Have tried all brands there is and finally decided to give this one a try and did not dissapoint.
    softness: 5 out of 5
    thickness: 5 out of 5
    1 guest found this review helpful. Did you?

    Best of the Best

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Summer - 14 days ago, Verified purchaser
    True to its name, this toilet paper IS really soft and strong. Tried many different brands over the years and all of the up and up varieties and this product is definitely the best one.
    softness: 5 out of 5
    thickness: 5 out of 5
    quality: 5 out of 5
    value: 5 out of 5
    1 guest found this review helpful. Did you?

    Just do it

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Mando - 14 days ago, Verified purchaser
    This TP doesn’t leave bum crumbs and is way better than name brand.
    softness: 5 out of 5
    value: 5 out of 5
    thickness: 5 out of 5
    quality: 5 out of 5
    Did you find this review helpful?

    Instant irritation

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    loveermoney - 16 days ago, Verified purchaser
    This toilet paper irritates my bits. Glad I figured out mid-first roll. Throwing the rest away
    softness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    thickness: 1 out of 5
    2 guests found this review helpful. Did you?

    Meh

    2 out of 5 stars
    Thumbs down graphic, would not recommend
    Hivelys - 16 days ago, Verified purchaser
    Softness and quality has changed drastically! Ordered off the same listing I always order and this is cheap, thin and scratchy. Heard Target remade a bunch of their branded items and not loving it at all. Stinks also, as I stopped using name brands during Covid, discovering this was better quality and priced. Not worth it anymore! Come on Target, bring back the consistency we love in your branded products!!
    softness: 1 out of 5
    thickness: 1 out of 5
    9 guests found this review helpful. Did you?

    price increased, quality decreased

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    tluv13 - 17 days ago, Verified purchaser
    prices have increased and formulas have changed with target's up and up rebrand - this is one of the products affected. it's more expensive and noticeably poorer quality
    thickness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    softness: 1 out of 5
    15 guests found this review helpful. Did you?

    Up&up toilet paper

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Megan - 17 days ago, Verified purchaser
    This is the ONLY toilet paper I will buy. It lasts all month. Considering the price and quality you can not pass this up. Good buy!
    softness: 4 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    thickness: 4 out of 5
    1 guest found this review helpful. Did you?

    Shrinkflation and quality downhill

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    DDan - 18 days ago, Verified purchaser
    Been buying this TP for years, the final and last package, thin roll and where’s the softness appears to be less TP as well.. They did this to the paper towels last year now we lost our go to TP! Bring back what you had before! :(
    quality: 1 out of 5
    softness: 1 out of 5
    value: 1 out of 5
    thickness: 1 out of 5
    8 guests found this review helpful. Did you?

    Lasts and Good

    5 out of 5 stars
    Thumbs up graphic, would recommend
    Keylo - 18 days ago, Verified purchaser
    The best off brand toilet tissue but I can’t say it’s better than Charmin but it’s definitely a runner up!
    value: 5 out of 5
    softness: 5 out of 5
    thickness: 5 out of 5
    quality: 5 out of 5
    2 guests found this review helpful. Did you?

    Love it!!

    5 out of 5 stars
    Thumbs up graphic, would recommend
    DV - 18 days ago, Verified purchaser
    I was looking for a new toilet paper, since I stopped liking Scott and Costcos. I'm glad I tried this. I love it, it does not tear and it feels good.
    thickness: 5 out of 5
    value: 5 out of 5
    quality: 5 out of 5
    softness: 5 out of 5
    2 guests found this review helpful. Did you?

    New toilet paper is awful!!!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    K - 19 days ago, Verified purchaser
    Bring back the old toilet paper, Target!!! New kind is terrible! I always buy in the biggest quantities, so now I’m stuck with a huge batch of cheap toilet paper. Boo! Why did you change it up?! It’s nothing like the old kind I’ve bought for years! It is such cheap quality. Will never buy again!
    value: 1 out of 5
    softness: 1 out of 5
    quality: 1 out of 5
    thickness: 1 out of 5
    3 guests found this review helpful. Did you?

    Terrible

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Lovelittlelibra - 20 days ago, Verified purchaser
    There is nothing soft or strong about this product. They have better quality paper in the bathrooms at Target then this brand offers. While I have reliably ordered this same product for years, they have clearly changed their sourcing and it is pathetic replacement. I will not reorder. Worst part, I ordered 18 rolls and will be stuck with this for the next 3 months. It's like wiping your bum with the tissue paper macy's lines their gift boxes with.
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    5 guests found this review helpful. Did you?

    SCRATCHY!

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Jan E - 24 days ago, Verified purchaser
    How anyone can sell this junk is beyond me. Used to be so good. Now it will actually scratch you if you're not careful. Shameful!
    quality: 1 out of 5
    softness: 1 out of 5
    thickness: 1 out of 5
    value: 1 out of 5
    3 guests found this review helpful. Did you?

    BAD CHANGE

    1 out of 5 stars
    Thumbs down graphic, would not recommend
    Kris - 25 days ago, Verified purchaser
    Why did you change this TP??😒Used to be good, now it’s thin and rough, will not buy again. I think rolls are also smaller because they fit looser in my holder.
    thickness: 1 out of 5
    quality: 1 out of 5
    value: 1 out of 5
    softness: 1 out of 5
    8 guests found this review helpful. Did you?

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