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Sponsored

Soft & Strong Toilet Paper - up&up™

Soft & Strong Toilet Paper - up&up™ - 2 of 4Soft & Strong Toilet Paper - up&up™ - 3 of 4Soft & Strong Toilet Paper - up&up™ - 4 of 4
Soft & Strong Toilet Paper - up&up™ - 1 of 4
$14.49 when purchased online
Target Online store #3991

About this item

Highlights

  • Packaging may vary. Same trusted quality
  • Soft toilet paper offers a comfortable clean
  • Septic-safe toilet paper keeps your home moving smoothly
  • 2-ply for strength
  • If you’re not satisfied with any Target Owned Brand item, return it within one year with a receipt for an exchange or a refund

Description

Offering both softness and strength, the Soft & Strong Toilet Paper Rolls from up&up™ are a pack of two-ply toilet paper rolls designed to provide a complete clean while being soft and gentle against skin. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. This product is highly absorbent, so you can use less for a confident clean.


We believe making smart choices for the people, places, and pets in your life should be easy and affordable. And, having quality you can trust should be a given. That’s why you can count on our promise – caring for your everyday in every way.

Satisfaction guaranteed – Love it or your money back.
Health Facts: No Fragrance Added
Sheets Per Roll: 380
Industry or Government Certifications: Sustainable Forestry Initiative Certified
Count: 18 rolls
Features: Septic-Safe
TCIN: 75558489
UPC: 013100302271
Item Number (DPCI): 253-06-0076
Origin: Assem USA w/foreign/dom. parts
If the item details above aren’t accurate or complete, we want to know about it.

Shipping details

Estimated ship dimensions: 10.57 inches length x 12.03 inches width x 15.09 inches height
Estimated ship weight: 6.5 pounds

Return details

This item can be returned to any Target store or Target.com.
This item must be returned within 365 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.

Q: Hi, is this 2 ply paper? thanks

submitted by Curious - 2 years ago
  • A: We are here to help. Yes, these are two-ply toilet paper rolls. Enjoy! Shelly

    submitted byShelly - 2 years ago
    Target staff support
  • A: There are 1,203 square feet for the entire package of 30 rolls. I always base price comparison on that.

    submitted byLinsifer - 2 months ago
  • A: Yes, BUT, each ply is thinner than more expensive brands. So, it's less absorbent and you have to use more... which makes it less of a value than it seems.

    submitted byTarget Customer - 2 years ago

Q: Are there separately wrapped 4- or 6-packs within the outer wrap? (easier to store if in separate packs). Thanks!

submitted by Denise - 3 years ago
  • A: There are 5 packs containing 6 rolls of toilet paper. (30 rolls total) Target customer service answer is wrong. I'm looking right at mine.

    submitted byWestHamptonBeach - 5 months ago
  • A: 2 packs w/9 rolls ea. Thickness in "ultra" 18-pack has extra ply (2-ply sheets) but ply is thinner making up 2 ply sheets than soft and strong 18 pack and less sheets. Not worth the extra 5.00 price

    submitted byJeanne - 11 months ago
  • A: Hello Denise - Thanks for reaching out. No, the package of 6, 18 or 30 rolls do not have smaller packs inside the outer wrap. Have a great day. - Matt

    submitted byM - 3 years ago
    Target staff support
  • A: Yet another wrong answer from "Target staff support"... I just checked my 30 roll pack and it has 5 separate packs of 6 rolls inside. Logically, the 18 pack likely has 3 packs of 6 inside.

    submitted byTarget Customer - 2 years ago

Q: How many square feet in the 30 roll package. The question (not answered correctly above) is how many toral square feet of toilet paper in the package, NOT sheets/roll.

submitted by dbrat1010 - 3 months ago
  • A: According to the label on the packaging. 1203.3 square feet.

    submitted byLS - 2 months ago
  • A: 1,203 square feet total in the package of 30 rolls.

    submitted byLinsifer - 2 months ago
  • A: Hi dbrat1010 - Thank you for reaching out to us with your query about the Soft & Strong Toilet Paper - up&up. The roll has 380 * 30 = 11,400 Ft for 30 rolls. I hope this information was helpful. Happy Shopping! - Josh

    submitted byJosh - 3 months ago
    Target staff support

Q: How many square feet of Soft and Strong toilet paper in the 30 roll package, please.

submitted by Bleu - 5 months ago
  • A: Soooo....how many square feet in the 30 roll pkg? Thanks.

    submitted byBeth - 3 months ago
  • A: Hi Bleu - Thank you for your interest in the Soft & Strong Toilet Paper. There are 380 sheets per roll. Economical and durable, this toilet paper is easily flushable, septic-safe and dissolves quickly to keep your home running smoothly. Happy shopping! - Emma

    submitted byEmma - 5 months ago
    Target staff support

Q: Is this comparable to Scott’s toilet paper? The old packaging used to state what is was comparable too, but this doesn’t.

submitted by Debbie - 8 months ago
  • A: Here's the one they sell now that's similar to Scott's - it's called dealworthy 1000 - they're single ply sheets. Put dealworthy 1000 toilet paper in the search.

    submitted byWestHamptonBeach - 6 months ago
  • A: That was a different UP AND UP product. I looked in my purchase history, clicked on it and it says it's no longer available. I wish they'd bring it back, it was awesome.

    submitted byWestHamptonBeach - 6 months ago

Q: Is this the one that compares to Scott toilet paper? Not sure now since the packaging has changed.

submitted by Debbie - 8 months ago
  • A: That was the purple up and up packaging, 1000 single ply sheets that was comparable to Scott's. They don't make it anymore.

    submitted byWestHamptonBeach - 6 months ago
  • A: No, it's not.i looked through my purchase history and it says it is not available any longer. It was really good toilet paper.

    submitted byWestHamptonBeach - 6 months ago

Q: how many sheets per roll?

submitted by Robin - 2 years ago
  • A: Hello Robin - Great question, there are 380 sheets per roll. Happy shopping! - Tazia

    submitted byTazia - 2 years ago
    Target staff support
  • A: video accompanying this product "Soft and Strong" toilet paper shows the packaging and it clearly lists: "484 TWO-PLY SHEETS PER ROLL TOTAL 645.3 SQ FT (59.9 m7) - 4 IN x 4 IN" for 12 Mega Rolls

    submitted byAtlaspice - 2 years ago

Q: How many total square feet is the 18-roll pack. It's impossible to read from the picture (even if you widen the pic). it looks like it's either 650 or 850 ft.² which is a big difference.

submitted by RedRyder - 2 years ago
  • A: Hi RedRyder - Thank you for reaching out! The 18 mega roll pack is 850 Sq Ft. Happy shopping! - Cedria

    submitted byCedria - 2 years ago
    Target staff support
  • A: Total 722 SQ FT. 380 2 ply sheets per roll

    submitted bySiyoung - 1 year ago

Q: Does it shred....u know little bit pieces everywhere while using???

submitted by DMW - 3 years ago
  • A: no it does not shred

    submitted byMJ - 3 years ago
    Target staff support
  • A: It does not shred, does not feel like "septic tank safe" toilet paper. Works great, ordering it again!

    submitted byLAH - 2 years ago

Q: What is the width of the toilet paper roll? I am not sure it will fit.

submitted by Toilet paper questioner - 6 years ago
  • A: I have a standard toilet paper roll bar and the mega rolls fit just fine...if you get the ultra soft & strong or bigger rolls, the tissue will rub against the wall. Also, there is a lot more dust and debris with the ultra soft. The standard stuff is also a bit too thin and seems to require more to get good absorbancy. I like Soft & Strong the best.

    submitted byAnnV - 6 years ago
  • A: The entire width of the roll is 5-5 1/4" wide

    submitted bykarenleafrost - 6 years ago

Discover more options

$12.49($0.24/100 count)
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4.6 out of 5 stars with 18587 reviews
quality: 3.82 out of 5
softness: 3.78 out of 5
thickness: 3.71 out of 5
value: 3.94 out of 5
70% would recommend
1827 recommendations

No dingle berries here!

5 out of 5 stars
Thumbs up graphic, would recommend
Audrey S - 3 days ago, Verified purchaser
Doesn’t leave behind pieces, soft and strong!
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

Too thin

1 out of 5 stars
Thumbs down graphic, would not recommend
target123 - 4 days ago, Verified purchaser
Pretty thin. Would not buy again
quality: 1 out of 5
softness: 2 out of 5
thickness: 1 out of 5
value: 2 out of 5
Did you find this review helpful?

Dont buy!

1 out of 5 stars
Thumbs down graphic, would not recommend
RoxyfromchicagoSS - 4 days ago, Verified purchaser
I regret buying a huge pack. This stuff has floating debris in every touch. No thanks do yourself favor and pay little extra. This stuff goes in your body so be careful.
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
Did you find this review helpful?

No longer soft, pretty much 1 ply now

2 out of 5 stars
Thumbs down graphic, would not recommend
Gb14 - 4 days ago, Verified purchaser
Target toilet paper used to be amazing! It was soft, and was really close to name brands. I would buy target brand over any other because of the price and quality. Now it’s comparable to the Scott’s 1 ply that you’ll get at restaurants. It’s so thin and not very good. It’s still technically 2ply but the layers are so thin, they don’t even stay together. It’s very rough and not soft at all anymore.
quality: 2 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 2 out of 5
Did you find this review helpful?

Reviews

5 out of 5 stars
Thumbs down graphic, would not recommend
Happy Lady - 7 days ago, Verified purchaser
Perfect, for the job
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
Did you find this review helpful?

Trash toilet paper

1 out of 5 stars
Thumbs down graphic, would not recommend
MamaRocks - 7 days ago, Verified purchaser
This toilet paper disintegrates immediately. It's so thin.
quality: 1 out of 5
softness: 2 out of 5
thickness: 1 out of 5
value: 1 out of 5
1 guest found this review helpful. Did you?

Love it to disappointed won't buy it again

3 out of 5 stars
Thumbs down graphic, would not recommend
EveryDayMom - 8 days ago, Verified purchaser
The texture, size, overall quality was awesome 6 months ago. Now the rolls are shorter and smaller. The texture is rough. The sheets are thinner. This product was comparable to Angle soft. I loved it. I would go out of my way to buy my toilet paper at target. I am so disappointed in the quality and size.
quality: 2 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 2 out of 5
1 guest found this review helpful. Did you?

Consistently great !

5 out of 5 stars
Thumbs up graphic, would recommend
MommaGof3 - 9 days ago, Verified purchaser
Consistently great quality & pricing compared to all other stores, brands & types. Definitely an item I only buy at Target
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
Did you find this review helpful?

TP

5 out of 5 stars
Thumbs up graphic, would recommend
zMegz - 11 days ago, Verified purchaser
The price for amount is great!
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

I'm glad I tried it. Great value

5 out of 5 stars
Thumbs up graphic, would recommend
LR - 11 days ago, Verified purchaser
I'm happy with the quality and price of this item.
quality: 5 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

I wanted to love but allergic

3 out of 5 stars
Thumbs up graphic, would recommend
Product Junky - 12 days ago, Verified purchaser
I wanted to like it, but it was irritating me. Otherwise, it's soft and had good texture to it. This would have lasted in my household for a good length of time. The number of rolls you get is a really good value.
quality: 3 out of 5
softness: 5 out of 5
thickness: 4 out of 5
value: 5 out of 5
Did you find this review helpful?

Only Toilet paper i buy!

5 out of 5 stars
Thumbs up graphic, would recommend
ej - 12 days ago, Verified purchaser
Toilet paper is a great quality. Better than name brands I’ve purchased before
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Not a fan

3 out of 5 stars
Thumbs down graphic, would not recommend
Shandhan1125 - 13 days ago, Verified purchaser
My daughter had a reaction to toilet paper.
quality: 2 out of 5
softness: 2 out of 5
thickness: 2 out of 5
value: 1 out of 5
Did you find this review helpful?

Tp

5 out of 5 stars
Thumbs up graphic, would recommend
Cassie - 13 days ago, Verified purchaser
It’s always soft just wish it was a little thicker
quality: 5 out of 5
softness: 4 out of 5
thickness: 3 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

Soft and Strong - yes!

5 out of 5 stars
Thumbs up graphic, would recommend
Jashery - 16 days ago, Verified purchaser
My go to..as stated soft and strong and good value
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Repeating

5 out of 5 stars
Thumbs up graphic, would recommend
Aya - 16 days ago, Verified purchaser
Not bad quality and affordable. I buy multiple times a year when on sale. Only bad thing is delivery not available anymore for 30 rolls.
quality: 4 out of 5
softness: 4 out of 5
thickness: 5 out of 5
value: 5 out of 5
2 guests found this review helpful. Did you?

Quality has gone literally down the toilet

1 out of 5 stars
Thumbs down graphic, would not recommend
Annamcdaniel86 - 18 days ago, Verified purchaser
No perforated tears, paper separated and was rough.
quality: 1 out of 5
softness: 1 out of 5
thickness: 1 out of 5
value: 1 out of 5
5 guests found this review helpful. Did you?

Repeat customer

5 out of 5 stars
Thumbs up graphic, would recommend
DuxxyDo - 20 days ago, Verified purchaser
Great value, compare to name brand paper towels! 100% satisfied.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
1 guest found this review helpful. Did you?

Used to be a Charmin loyal, but switched to this brand. Its a great alternative and affordable

5 out of 5 stars
Thumbs up graphic, would recommend
4SMom - 20 days ago, Verified purchaser
I've always been a Charmin buyer, but with prices recently and being a family of 6, I had to find an alternative. This TP is great. Pretty much the same quality, and it is affordable. Also, like the strong only TP of this brand and started buying their paper towel too.
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
6 guests found this review helpful. Did you?

Great price and great value

5 out of 5 stars
Thumbs up graphic, would recommend
Garbage - 23 days ago, Verified purchaser
Similar to cottonel brand but a dollar cheaper
quality: 5 out of 5
softness: 5 out of 5
thickness: 5 out of 5
value: 5 out of 5
3 guests found this review helpful. Did you?

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