$998.00 when purchased online
Target Online store #3991
About this item
Highlights
- Advanced optics and coatings with a 9-blade circular aperture deliver exceptionally smooth bokeh that G Lenses are renowned for.
- Sharp in-focus rendering is achieved with a floating focus mechanism that suppresses aberration equally at all focusing distances, whether the subject is far away or extremely close.
- Other advanced technologies, such as the Nano Anti-Reflective Coating and Super ED (extra-low dispersion) glass, elevate overall performance to an extremely high standard.
- Effectively suppress reflections that can cause flare and ghosting with Sony’s original Nano Anti-Reflective Coating technology.
- This precisely defined regular nano-structure allows accurate light transmission, contributing to high-quality images, even more so than lenses with coatings that use an irregular nano-structure.
Description
The full-frame 90mm medium telephoto macro E-mount lens features built in image stabilization for sharp, clear images at up to 1:1 magnification, even when shooting handheld. This set contains Sony FE 90mm f/2.8 Macro G OSS Lens, Lens Hood, Lens Case, Front Lens Cap, Rear Lens Cap, and Limited 1-Year Warranty.
Overall Length: 10.3 millimeter
Weight: 2.6 pounds
Electronics Condition: New
Compatible With: Sony E-Mount
Focal Length: 90mm
Product Diameter: 62 millimeter
Battery: No Battery Used
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 85402653
UPC: 027242889521
Origin: Imported
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Shipping details
Estimated ship dimensions: 10.3 inches length x 8.3 inches width x 6.7 inches height
Estimated ship weight: 2.6 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: Focus Camera
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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Summary of reviews
This lens is highly praised for its exceptional image quality, sharpness, and versatility, making it ideal for macro photography, portraits, and landscapes. Guests appreciate its user-friendly design, including the intuitive manual and autofocus switching mechanism. While some mention minor issues with autofocus noise and focus hunting in low light, the overall performance and build quality make it a favorite among both novice and experienced photographers. It's a must-have for anyone looking to elevate their photography skills.
Summary created by AI from text of reviews reflecting recent feedback provided across different star ratings (includes incentivized reviews)
4.8 out of 5 stars with 156 reviews
Not well built
2 out of 5 stars
SonyDoubter - 1 month ago
originally posted on sony.com
Dropped A7 camera with 90mm lens attached from thigh height, about 2.5' (76cm), and the lens snapped off the body. Four plastic parts are all that was holding this heavy glass to the lens mount of the lens. For the price, I'd expect better construction.
Sony - FE 90mm F2.8 Macro G OS
5 out of 5 stars
Dav12 - 2 months ago
originally posted on sony.com
Great lens, Macro photography is a breeze, exceptional quality also doubles as a prime lens
Tack sharp and lovely to use
5 out of 5 stars
Dilettante - 2 months ago
originally posted on sony.com
A very sharp lens with beautiful bokeh, a pleasing colour rendition and no significant aberrations - outstanding optical performance. The 90mm focal length allows for a decent stand off from a macro subject of around 30cm (close to the minimum focusing distance) to allow for any lighting solutions you might want and causes little disturbance to active subjects. A very nice focal length for general photography too and could easily substitute for my 70-200 in many circumstances. On my A6700, the focal length is effectively 135mm, which was a prime I liked very much in my film days. The sliding focusing ring is very clever and works well to switch between AF and MF in a natural way while shooting. AF is fast and quiet and on the A6700, very accurate with spot focus. MF can be a bit touchy for macro but camera movement or a focusing rack is generally easier anyway. The built-in stabilisation is very effective, allowing me to hand-hold when previously I would have needed a support. The lens is not small but handles very nicely and its performance is such that the compromise with portability is easy to make. Well made and marked, this is an obvious choice for anyone interested in great quality macro work.
Finally found a good example
4 out of 5 stars
DaveinKelso - 3 months ago
originally posted on sony.com
In 2019, I bought two of these brand new which ended up being returned and eventually refunded when the dealer (and Sony) could not find one which was sharp across the entire width of the shot at portrait to landscape distances, even stopped down to f/8. In 2024 I decided to try again with a used lens being offered at a very good price by a main dealer; on testing, it proved to be perfect. And made in 2019! I'm an experienced lens tester and photo magazine technical editor since the mid-1970s so I know my stuff on this. I had been using the Sony SAL A-mount 100mm instead because I found that perfect though not as advanced an optical design. Replaced!
1 reply from Sony support team team - 3 months ago
Hi, Thank you for your feedback. We're sorry to hear that the SEL90M28G hasn't satisfied your expectations. We highly appreciate your valued feedback; we are glad to hear from our customers and are always working to develop our products to what suits your needs. Rest assured that we've raised your feedback to the concerned team for future consideration. Furthermore, if any assistance is needed, please contact us using this link: https://cutt.ly/heoRCkdW Nihad @Sony Support UK
Lens jewellery - a lovely, lovely thing
5 out of 5 stars
zzforrest - 3 months ago
originally posted on sony.com
It is a joy to handle. It has quite an old-school feeling about it, but not too heavy. I have just played aroud with the features so far. The focus limiter swich is a good thing - otherwise it is likely to go a-hunting. I have a product photography job next week for which this lens is ideal.
Sharp Macro
5 out of 5 stars
tazdog photography - 4 months ago
originally posted on sony.com
I brought this primarly for macro and I have to say its one of the sharpest lens you can buy its a fantasticly sharp and with that 1x magniication you get amazing detail also its a fantasic portrait lens with that f2.8 give a beautiful bokeh background and at a fantastic price point for a prime lens of this quaility
What a lens, wow!
5 out of 5 stars
fastindirt69 - 5 months ago
originally posted on sony.com
WHAT A BEAST!!!! Beautiful crisp clear scenery shots, amazing low light focal capability and it's an easy to use/figure out lens all around. I heard many people complaining about the auto focus noise, but I have not experienced it myself. I find it to be quite silent personally. It is however finicky at times and I found myself using manual focus more often than not. The lens itself has got kind of a fixed distance zoom (if that makes any sense), so be aware of that. Example: The picture of my motorcycle, to get it all in frame was taken from about 30' away at night is very poor almost black lighting. Note that when your shooting close up, the slightest twist on manual focus is the distance between miles in comparison (see pic of dog). Its a touchy lense but I feel its well worth the lessons it teaches you. A delicate touch will make all the difference. My advice: Buy this lens & thank me later..... DO IT!
Amazing!!
5 out of 5 stars
Liza studio - 6 months ago
originally posted on sony.com
The one lens you need if your looking to get into commercial photography and videography. I wasted so much money on so many lenses, but this one fits all the studio needs.
Sony 90mm macro
5 out of 5 stars
Karlos the great - 6 months ago
originally posted on sony.com
Excellent product had for 2 weeks image quality is super sharp
Sony 90 Macro
4 out of 5 stars
Andy One - 7 months ago
originally posted on sony.com
A sharp lens it does the job for me. I am very pleased with the photographs
1 reply from Sony Support Team team - 7 months ago
Hey, Thank you for your feedback. We're glad to hear that you're enjoying your SEL90M28G and hope you continue to enjoy it for years to come. If you require any assistance, you can contact us using this link: https://cutt.ly/heoRCkdW Maryam @Sony support UK
BEST LENS YET
5 out of 5 stars
a7rvbeginner - 7 months ago
originally posted on sony.com
I bought this lens as a novice to try some macro shots. Makes me look like a professional
the best macro lens i tried
5 out of 5 stars
lapinuage - 7 months ago
originally posted on sony.com
even, the best proxy lens i ever tried ! i even been able to film a wasp making his clean-up in a such picture quality, colors et details ! i wouldn't had success this with another device ^^ i like especially the large ring that you can "pull" in a way to "MF" on your own way and "pull" again, AF is back, you have nothing else to do, this lens then is very reactiv et versatyl, you can also make some scene in a certain order of the things, it's really one of my favourite lens, thanks guyz to built it !!! :D
May be the sharpest lens I've ever seen
5 out of 5 stars
Paper_boats - 8 months ago
originally posted on sony.com
In the last 5 years I have grown to love macro photography. I came from another system with strong macro lens choices. I bought this to go with my A7RV specifically to play with the focus bracketing features and it has not disappointed. The lens feels very nice and the push/pull focus ring is brilliant! Optical steady shot, focus hold and range limiter are just some of the things that showed that Sony took Macro shooters seriously. There really isnt a more feature-loaded macro lens out there from anyone else.
UH MAY ZING
5 out of 5 stars
olliemakes3 - 11 months ago
originally posted on sony.com
i have used this lens to take some of the coolest shots! the macro is breath taking and i feel like im in a whole new world. the only *downside* is the size and weight but its something you get used to. The clutch is pretty awesome!
Great image quality
3 out of 5 stars
Will5291 - 1 year ago
originally posted on sony.com
Great image quality and build. However, severe focus breathing and hunting when light is not the best. F/2.8 is of little value when you cannot obtain sharp focus when subject is not fully illuminated. It is a good value for the money when used within its limitations.
Not your ordinary macro lens!
5 out of 5 stars
- 1 year ago
originally posted on sony.com
I’ve used this lens for several years now, photographing everything from product photography, wedding detail shots, to marco work and even portraits. I’ve shot with the best of the best for over 30 years and nothing beats the image quality of this lens. Add the optical image stabilization and manual/auto focus ring, and this is about as close to a perfect lens as you can get.
Favourite lens - lives on my camera body
5 out of 5 stars
- 1 year ago
originally posted on sony.com
Recently acquired the 90mm to compliment my 85mmGM and extend my capabilities from portraits into the world of macro level for up close detailed products and nature shots. This 90mm 2.8 has practically lived on my camera body and is lighter than my 85mmGM 1.4, which has also led to longer excursions out and about as its lighter weight on my A7R3 tahn my other lenses - those few grams make all the difference. The clutch mechanism for shifting between manual to auto focus is definitely an addition i favour, making things hands on and tactile. Stunning level of separation and compression at a macro level and sharp as a swords edge. Favourite lens. Which has me exploring macro in the winter months. My 200-600G and 85mm1.4 GM are practically hermetically sealed in storage at the moment as here in the UK the spring season has meant budding flowers and the awakening world of insects are very much my interest. A beautiful lens that truly changes a photographers perspective of the physical world, thoroughly recommend and you wont regret it! Pick one up and see things in a new way!
The Sharpness is Amazing
5 out of 5 stars
Gra M - 1 year ago
originally posted on sony.com
I have several lenses, both Sony and non-Sony, primes and zooms, all of them pretty good, but this lens is in a class of its own. I read all the glowing reviews before I bought it and I now understand why almost all the reviews were so positive and full of praise. The lens is so good I use it, of course for macro, but for everything where a range of 90mm is suitable.
Excellent
5 out of 5 stars
Rockbyter - 1 year ago
originally posted on sony.com
On a6700 and takes superb pictures. Design of auto/manual switch really good.
After Five years service the lens just gave up
5 out of 5 stars
Supra Pro - 2 years ago
originally posted on sony.com
After five years faithful service the lens just packed up unable to focus or change aperture. Then lens show no signs damage and has not been dropped, I have tried cleaning contacts and tried on several current bodies A7RV , A9 and a6600 nothing...