$3998.00 sale price when purchased online
$4799.99 list price
Target Online store #3991
About this item
Highlights
- Thousands of Mini LEDs are precisely controlled by XR Backlight Master Drive™ to deliver authentic contrast and Sony's brightest ever 4K TV
- Access billions of accurate real-world colors with QLED technology and XR Triluminos Pro
- XR Processor™ intelligently enhances every scene in real-time boosting color, contrast, and clarity
- Premium picture from every seat in the room with X-Wide Angle™ and X-Anti Reflection™
- Truly cinematic viewing experience with support for Dolby Vision® and Atmos®, IMAX® Enhanced, and DTS:X®
Description
Sony's Brightest 4K TV EverSony's brightest 4K TV delivers remarkable picture quality and their most authentic cinematic experience. Expanded contrast and extreme brightness revitalizes every scene for a lifelike picture just as the creators intended. An array of multi-directional speakers produces expansive theater-like surround sound immersing you in the action.
Features
•QLED technology XR Triluminos Pro
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•Acoustic Multi-Audio+
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
A New Era in Brightness And ContrastSony's advanced XR Backlight Master Drive controls thousands of Mini LEDs with absolute precision to deliver their brightest 4K TV ever. Enhanced by XR Contrast Booster 30 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. The QLED panel reinforced by XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Beautiful Picture from Any AngleEvery seat in the room is now the best seat. X-Wide Angle preserves color and brightness while viewing the TV from any angle so everyone sees a premium picture. X-Anti Reflection reduces on screen glare making watching in bright rooms a great experience.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR
Features
•QLED technology XR Triluminos Pro
•Google TV Google Assistant
•Dolby Vision Atmos
•IMAX Enhanced
•Acoustic Multi-Audio+
•HDMI 2.1 4K/120
Cinema Is Coming HomeFeel the emotion and excitement of the movies with BRAVIA. Sony's decades of professional filmmaking experience allow us to faithfully recreate the creators vision at home with cinematic brightness contrast and color. Immerse yourself in the story with detailed picture quality just as you see in real life.
A New Era in Brightness And ContrastSony's advanced XR Backlight Master Drive controls thousands of Mini LEDs with absolute precision to deliver their brightest 4K TV ever. Enhanced by XR Contrast Booster 30 see truly authentic contrast with deep detailed blacks and dazzling highlights that makes movies and shows burst off the screen.
Billions Of Real-World ColorsAccess billions of accurate colors that reproduce each shade with the subtle differences as real life. The QLED panel reinforced by XR Triluminos Pro enhances the range of hues and saturation revealing extremely precise color in every scene and makes skin tones look completely natural.
Powerful TV ProcessingWatch everything with lifelike picture quality powered by the intelligent XR Processor. Hundreds of thousands of individual on-screen elements are processed and enhanced in real-time boosting color contrast and clarity bringing astounding realism to your content.
Beautiful Picture from Any AngleEvery seat in the room is now the best seat. X-Wide Angle preserves color and brightness while viewing the TV from any angle so everyone sees a premium picture. X-Anti Reflection reduces on screen glare making watching in bright rooms a great experience.
Everything You Stream. All On One Screen.With 700000+ movies and TV episodes live TV and more available across 10000+ apps Google TV brings together your favorite entertainment from across your apps and organizing it all just for you.
Movies Included with SONY PICTURES COREInstantly enjoy top movies and access to the largest IMAX Enhanced collection with the SONY PICTURES CORE app (formerly BRAVIA CORE). Your BRAVIA TV comes with movie credits included so you can immediately watch some of the latest releases. Youre also subscribed to an amazing selection of new and classic movies to stream anytime and updated regularly.
Studio Calibrated PictureSony's film production expertise helps us faithfully reproduce the creators vision with studio calibrated picture modes. Netflix Adaptive Calibrated Mode brings studio-quality mastering home with brightness automatically adjusted to your room conditions. With Prime Video Calibrated Mode see movies shows and even live sports the way the filmmakers and broadcasters intended. SONY PICTURES CORE Calibrated Mode (formerly BRAVIA CORE) brings studio-quality picture mastering to your living room.
More Immersive Movie ExperienceBRAVIA TVs support the rigorous standards of Dolby Vision and Atmos IMAX Enhanced and DTS:X for a truly cinematic and immersive viewing experience. These formats were designed to elevate your movie watching with more 3D sound and dynamic HDR
Dimensions (Overall): 42.75 inches (H) x 74.37 inches (W) x 1.31 inches (D)
Weight: 115.5 pounds
Electronics Condition: New
Electronics Features: Streaming Capability, Wi-Fi, Internet Applications, Smart TV, Wide Viewing Angles
Aspect Ratio: 16:9 Aspect Ratio
Screen Resolution: 4K
Wireless Technology: Bluetooth
Native screen refresh rate: 120 Hz
Smart platform: Android TV
VESA Mounting Standard: 400x400
Voice assistant built-in: Google Assistant Built-in
Backlight type: LED Full Array
Screen Mirroring Technology: Google Chromecast
High Dynamic Range (HDR): HDR10
Stand Depth: 16.69 inches
Stand Width: 0 inches
Number of HDMI ports: 4
Product Depth with Stand: 18 inches
Product Height with Stand: 45.62 inches
Product Width with Stand: 74.37 inches
Screen Size: 85 inches
Battery: 2 AAA Alkaline, Required, Included
Warranty: 1 Year Limited Warranty. To obtain a copy of the manufacturer's or supplier's warranty for this item prior to purchasing the item, please call Target Guest Services at 1-800-591-3869
TCIN: 1001030988
UPC: 027242929876
Origin: made in the USA or imported
Energy Guide Label Required:
ENERGYGUIDE LABEL REQUIRED
The above item details were provided by the Target Plus™ Partner. Target does not represent or warrant that this information is accurate or complete. On occasion, manufacturers may modify their items and update their labels.
We recommend that you do not rely solely on the information presented. If you have a specific question about this item, you may consult the item's label, contact the manufacturer directly or call Target Guest Services at 1-800-591-3869.
If the item details above aren’t accurate or complete, we want to know about it.
Shipping details
Estimated ship dimensions: 9 inches length x 79 inches width x 48 inches height
Estimated ship weight: 154.3 pounds
This item cannot be shipped to the following locations: American Samoa (see also separate entry under AS), Guam (see also separate entry under GU), Northern Mariana Islands, Puerto Rico (see also separate entry under PR), United States Minor Outlying Islands, Virgin Islands, U.S., APO/FPO, Alaska, Hawaii
item ships from third party seller: WORLD WIDE STEREO
Return details
This item can be returned to any Target store or Target.com.
This item must be returned within 30 days of the date it was purchased in store, shipped, delivered by a Shipt shopper, or made ready for pickup.
See the return policy for complete information.
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great, at last I can see faces
5 out of 5 stars
SD81 - 7 days ago
originally posted on sony.com
Into my second week with this tv, as I am partially sighted its fab being able to see that people once again have proper faces. Love this new OLED tv. Happy as Larry.
Great Modern Day TV
5 out of 5 stars
carlos244 - 18 days ago
originally posted on sony.com
Great product . Love the TV. It is super fast. The image is super nice. Can't say enough good things about this TV.
1 reply from Sony North America Customer Support team - 12 days ago
Hi carlos244, Thank you for the amazing review1 We're glad to hear you love the super fast and snappy UI and excellent picture quality of your Sony BRAVIA 9. Thanks for choosing Sony! -Sam
Great picture bad sound quality control
1 out of 5 stars
Stef1956 - 24 days ago
originally posted on sony.com
I am writing to bring to your attention a physical sound problem on the above TV, which is clearly a production line quality control issue. When certain high frequencies (particularly on a keyboard) are played, the sound from the side speakers particularly on the right resonates into the metal back of the actual LED backlight sheet, as if it is loose. This is definitely not a software/set up issue. I have a recording of this which, I have played to the sales rep' at the place I bought it and he can hear it. The only other near identical TV with similar speakers is the Bravia 7, which I listened to and that did not do it. I shall be asking for my money back, because I am not confident that a replacement won't have the same issue, unless it is properly addressed. I am extremely disappointed in the quality control of this TV, for which I paid a lot of money for. Sony need to look into this at the factory production level. Damping the vibrations from the speakers or isolating the back of the LED panel itself, would be an easy fix.
1 reply from Sony support team team - 21 days ago
Hi, Thank you for your feedback. We're sorry to hear that you're facing difficulties with the sound quality on your K-65XR90, this is not the norm as we strive to deliver the best quality possible. Having read your feedback, we'd like to check the matter further and provide the proper assistance required, so please don't hesitate to contact us using this link: https://cutt.ly/heoRCkdW Nihad @Sony Support UK
Don't listen to the wife
5 out of 5 stars
James1471 - 28 days ago
originally posted on sony.com
Don't listen to the wife and buy it!! Some say it's a OLED killer but i think it's a cinema killer the picture is jaw dropping amazing and the tv speaker are out of this world I would love to combine the quad theatre speakers with it one day. Only con I can think of is the reflection from light outside but that's why they invited blackout curtains no? I have no regrets
Beautiful picture horrible sound
3 out of 5 stars
- 1 month ago
originally posted on sony.com
Beautiful picture but horrible sound! Bbbbbbb gggggg
1 reply from Sony North America Customer Support team - 28 days ago
Hi Gails tv, Thank you for your feedback on the Sony Bravia 9! We're glad to hear that you are enjoying the beautiful picture quality. We understand that sound quality is equally important for a complete viewing experience. You can configure various settings related to the TV’s sound such as sound quality, volume level, sound mode, etc. according to your preferences to improve and boost the overall listening experience on your TV. For more details, please refer to this link: https://helpguide.sony.net/tv/iusltn1/v1/en-003/01-03-09_02.html If you’re interested you can schedule a one-on-one consultation with our experts here: https://electronics.sony.com/one-on-one-consultation?utm_campaign=ooclink_rsiyt_20201026&utm_source=youtube&utm_medium=social_organic&utm_content=rsi&cid=sco-na-3351 We also recommend considering a soundbar or a home theater system. Sony offers a range of soundbars that are designed to complement our Bravia TVs, such as the HT-A7000, HT-A5000, and HT-A3000. These soundbars provide immersive sound and can significantly improve your overall viewing experience. You can find more information and options on our Sony Electronics website (https://electronics.sony.com/tv-video/tv-video-home-theater-sound-bars/c/soundbars?currentPage=1). We appreciate your feedback and hope this helps improve your experience with the BRAVIA 9. Thanks for choosing Sony! Regards, Sam
Great picture, very poor software. Hangs frequentl
4 out of 5 stars
Anon owner - 2 months ago
originally posted on sony.com
Great pic. Software hangs frequently during setup. Had to unplug the TV three times and wait 60 seconds before powering up and try again. Voice bot is really annoying. No printed manuals. Finally crawled thru setup and have a great pic. Works well with my Sony receiver.
1 reply from Sony North America Customer Support team - 2 months ago
Hi Anon owner, Awesome! We are glad to hear that the TV works well with your Sony receiver. We appreciate your feedback and thank you for choosing Sony! -Carl
Sony Bravia 9 65 inch
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Philuk - 2 months ago
originally posted on sony.com
Extremely pleased with this TV , this my third Sony smart TV and wanted to upgrade to 65”, the Bravia 9 was just released in 65 and fault it
Bravia 9 mini led 65
5 out of 5 stars
F3ar1 - 2 months ago
originally posted on sony.com
I ordered this as soon as it was possible, and I am so glad I did. Easy to set up from the start to finish, plus there's 4 hdmi ports again
Sony Bravia 9 Most Broken TV I ever owned
1 out of 5 stars
- 3 months ago
originally posted on sony.com
I need to return the TV but I can not seem to setup up RMA on Sony Canada Site.I know it is a good TV Brand,I just got a lemon I guess.I need help returning TV Sony Bravia 9 - (K75XR90B) I been having problem for 5 Months now and I am just about done with this TV.Some problems listed below,I am sure I missed some and timestamps of some of the problems I caught on video. https://www.youtube.com/watch?v=aFPvybCLXME Software/Firmware up to date As of Oct 2024 HDMI 1 -Blank HDMI 2-FibeTV Bell HDMI 3-Samsung HW-Q990D Soundbar HDMI 2.1 4k 120Hz Passthrough HDMI 4-Computer specifications below. HDMI2-TV turns itself off Randomly/TV Freezes and has to be unplugged from wall/Flickering on TV Channels HDMI3 EARC -Lost of sound and garbled sound on occasion. HDMI4- Color corruption at times Timestamp 00:00 -TV Froze and has to be unplugged from wall. 00:32 -TV Froze and has to be unplugged from wall. 01:00 -TV froze able to turn off with remote 01:08 -Picture flickering on Bell Fibe TV channels 01:17 -Strange writing on TV channel while watching 01:33 -Tv Shut off and color corruption in Picture on PC Input ♦ CPU - Intel 14600K With Artic Liquid lll 420MM AIO ♦ GPU -GIGABYTE GeForce RTX 4090 GAMING OC ♦ RAM -Patriot Viper Venom DDR5 32GB CL32 7000MT's ♦ Mobo - ASUS Rog Strix Z-790 DDR5 (BIOS 2402) ♦ NVME - ADATA XPG GAMMIX S70 Blade Read:7400MB/s; Write: 5500MB/s ♦ DSP -BRAVIA 9 Mini LED QLED 4K HDR ♦ Audio -Samsung HW-Q990D Soundbar HDMI 2.1 4k 120Hz Passthrough ♦ PSU - Thermaltake Toughpower GF3 1200W ATX v3.0 ♦ CASE -Phanteks Eclispe 500A
1 reply from Sony.com team - 3 months ago
Hi there, Thank you for sharing your experience with us. We deeply apologize for the inconvenience that you're facing with your Sony BRAVIA 9 TV. This is not the experience we expect you to have, and want to make things a better experience for you. It seems that you are experiencing display issues such as image retention, freezes, and frequent black screens or no picture. Since you've already performed a firmware update, you might consider performing a factory reset. To perform a factory reset, you may find this link helpful: https://www.sony.com/electronics/support/articles/00159487?utm_source If these step do not resolve the problem, a further troubleshooting or repair may be required. For further assistance, you can contact our support team directly. We understand your frustration and are here to help ensure you have a satisfactory experience with your Sony product. Hours of Operation: Monday - Friday: 9:00 am - 9:00 pm ET Saturday - Sunday: 10:00 am - 8:00 pm ET Phone: 239-245-6354 Chat: https://us.esupport.sony.com/support/s/support-contact?language=en_US You may also email the following information to socialsupport@am.sony.com, and we’ll be happy to assist: Full Name: Sony.com Username: Telephone Number: Additional details regarding your experience with the BRAVIA 9 Thank you for your patience, and we look forward to resolving this for you! Sincerely, Maria